Impact of internal marketing on marketing performance - case study in Rafidain Bank and Ibn Al-Atheer Hospital in Mosul city

This study focuses on improving the performance of SMEs after using a holistic marketing model in their business. The unit of analysis in this research is UKM players who live in Bekasi, West Java. Hypothesis testing with path analysis and using SEM and Lisrel 8.80 software. This study produces a holistic marketing model that is effective, easy to understand and use to improve Small and Medium Enterprises in Indonesia. The results of this study prove that Relations Marketing has a positive and significant effect on the performance of SMEs, especially in building relationships with distributors. Integrated marketing has a negative and insignificant effect on the performance of SMEs, internal marketing has a positive but insignificant effect on the performance of SMEs, while Performance Marketing has a positive and significant effect on the performance of SMEs. Taken together, the holistic marketing model (relations marketing, integrated marketing, internal marketing, performance marketing) has a positive and significant effect on the performance of SMEs. The dominant variable affecting the performance of SMEs is Relations marketing.

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MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT

EKUITAS (Jurnal Ekonomi dan Keuangan) ◽

10.24034/j25485024.y2010.v14.i4.179 ◽

2018 ◽

Vol 14 (4) ◽

pp. 415-433

Author(s):

Surachman Surjaatmadja

Keyword(s):

Performance Analysis ◽

Service Marketing ◽

Sampling Technique ◽

Simple Random Sampling ◽

Marketing Mix ◽

Management Approach ◽

Marketing Performance ◽

Marketing Planning ◽

Better Than

Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result better. This research aims: To analyze of marketing performance of building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the strategic marketing management approach. The characters of this research is descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 of Building Planner Consultants. Results of this research indicate that about the marketing planning activities more of firm (about 90%) never do it, only 15.0% they doing the segmentation and 71.42% sometimes they do

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SISTEM PENYAMPAIAN JASA PENDIDIKAN

DINAMIKA : Jurnal Kajian Pendidikan dan Keislaman ◽

10.32764/dinamika.v5i2.1029 ◽

2020 ◽

Vol 5 (2) ◽

pp. 95-108

Author(s):

Didin Sirojudin ◽

M. Dzikrul Hakim Al-Ghozali

Keyword(s):

Study Data ◽

Internal Marketing ◽

Marketing Management ◽

Educational Institutions ◽

Interactive Marketing ◽

Marketing Systems ◽

Data Grouping ◽

Case Study Data ◽

Collection Methods

Providers of educational services are part of marketing management. Marketing management for educational institutions (in schools, especially madrasah) is needed in line with the increasingly attractive competition between schools. Marketing is needed for educational institutions to build a positive image. If the institution or school has a good image in the eyes of the community, it is likely that it will be easier to overcome competition. Judging from its type, this research is a case study, data collection methods, namely: (1) Observation (2) interviews (3) documentation. Furthermore, the data obtained and collected from field activities and qualitative analysis with data grouping techniques, then conclusions are drawn. The results of research on educational service delivery / marketing systems carried out by MIN 2 Jombang are: using internal marketing (internal marketing), external marketing and interactive marketing.

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