scholarly journals Incidencia de la gestión de marketing y procedimientos de injerencia contable en las empresas privadas de la Provincia de Santa Elena, año 2014-2015

2015 ◽  
Vol 3 (1) ◽  
pp. 152-158
Author(s):  
Libi Caamaño ◽  
Nathyn Collins ◽  
Adrián Valencia ◽  
Lilia Valencia

Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta, estimulando a los clientes a la acción de compra, y fidelización de clientes actuales, estos dos componentes permiten a las empresas de cualquier índole aprovechar las oportunidades del entorno al conocer la situación actual, de esta manera se minimiza el impacto negativo. El presente trabajo tiene como objetivo evaluar la incidencia de los sistemas de control contable y de marketing en la gestión administrativa de las empresas privadas en la provincia de Santa Elena, el proceso de levantamiento de información se orientó en la obtención de información por parte de los gerentes de las empresas, personal financiero y el personal de relaciones públicas al no existir departamento de marketing en la mayorías de las empresas. Se evidenció que no existen acciones estratégicas innovadoras en las empresas, que permitan generar conocimiento de marca efectiva en el mercado meta, sin embargo, los sistemas contables que se emplean son adecuados, aunque sean efectuados en su mayoría de forma tradicional, es decir, no se emplean herramientas tecnológicas. Se determinó la importancia de implementar sistemas de control contable que mejoren las gestiones administrativas de las empresas privadas de la provincia, así como gestiones de marketing que mejoren el cumplimiento de objetivos comerciales de las entidades. AbstractAccounting control systems allow the company to know about the economic situation and make decisions; secondly marketing management facilitates compliance with business objectives, to capture the attention of the target market, encouraging customers to purchase action, and current customer loyalty, these two components enable companies to take advantage of any kind environmental opportunities to know the current situation, so the negative impact is minimized. This study aims to assess the impact of accounting control systems and marketing in the administration of private enterprises in the province of Santa Elena, the process of gathering information was aimed at obtaining information from the company managers, financial personnel and public relations in the absence of marketing department in the majority of companies. It was evident that no innovative strategic actions in companies, that will generate knowledge effectively brand in the target market, however, the accounting systems used are appropriate, whether made mostly traditional way, not technological tools are used. The importance of implementing accounting control systems that improve the administrative management of private enterprise in the province, as well as marketing efforts to improve compliance with business objectives entities was determined.

2015 ◽  
Vol 2 (3) ◽  
Author(s):  
Libi Caamaño ◽  
Adrián Valencia ◽  
Nathyn Collins ◽  
Lenin Balseca ◽  
Isauro Domo ◽  
...  

Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta, estimulando a los clientes a la acción de compra, y fidelización de clientes actuales, estos dos componentes permiten a las empresas de cualquier índole aprovechar las oportunidades del entorno al conocer la situación actual, de esta manera se minimiza el impacto negativo. El presente trabajo tiene como objetivo evaluar la incidencia de los sistemas de control contable y de marketing en la gestión administrativa de las empresas privadas en la provincia de Santa Elena, el proceso de levantamiento de información se orientó en la obtención de información por parte de los gerentes de las empresas, personal financiero y el personal de relaciones públicas al no existir departamento de marketing en la mayorías de las empresas. Se evidenció que no existen acciones estratégicas innovadoras en las empresas, que permitan generar conocimiento de marca efectiva en el mercado meta, sin embargo, los sistemas contables que se emplean son adecuados, aunque sean efectuados en su mayoría de forma tradicional, es decir, no se emplean herramientas tecnológicas. Se determinó la importancia de implementar sistemas de control contable que mejoren las gestiones administrativas de las empresas privadas de la provincia, así como gestiones de marketing que mejoren el cumplimiento de objetivos comerciales de las entidades.AbstractAccounting control systems allow the company to know about the economic situation and make decisions; secondly marketing management facilitates compliance with business objectives, to capture the attention of the target market, encouraging customers to purchase action, and current customer loyalty, these two components enable companies to take advantage of any kind environmental opportunities to know the current situation, so the negative impact is minimized. This study aims to assess the impact of accounting control systems and marketing in the administration of private enterprises in the province of Santa Elena, the process of gathering information was aimed at obtaining information from the company managers, financial personnel and public relations in the absence of marketing department in the majority of companies. It was evident that no innovative strategic actions in companies, that will generate knowledge effectively brand in the target market, however, the accounting systems used are appropriate, whether made mostly traditional way, ie not technological tools are used. The importance of implementing accounting control systems that improve the administrative management of private enterprise in the province, as well as marketing efforts to improve compliance with business objectives entities was determined 


2018 ◽  
Vol 10 (11) ◽  
pp. 40
Author(s):  
Wonder Agbenyo ◽  
Yuansheng Jiang ◽  
Prince Komla Cobblah

Internal control systems cannot be underestimated as it serves as the lifeblood of most institutions in terms of its imperative roles that it plays in both tangible and intangible assets of an organization. Internal control actions on quality financial report state positive goals more especially when all parties involved adhere to their duties; thus, making the quality of financial reporting comparable, understandable, relevant, and reliable. In this regard, this study investigated the impact of government internal control systems on financial reporting quality in Ghana using Ghana Revenue Authority as the case study. Specifically, the study examined the nature and quality of financial reporting and the impact of government internal control systems on financial reporting quality. Both quota and simple random sampling techniques were used to select fifty (50) persons as the sample size of the study. Questionnaires were used to obtain data. The correlation matrix was used to examine the relationship between government internal control systems and financial reporting quality. The study finds out that contrary to apriori expectation sign monitoring as an element of internal control system has a negative impact on the financial quality reporting but was however statistically significant. The study also revealed that with a unit increase in the collection performance, the financial reporting quality of GRA will improve. The study recommended that the government should ensure that the internal control systems are well monitored and regulated. 


Populasi ◽  
2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Setiadi Setiadi

One of the extern factors that caused the socio-cultural change in a society is migration. How the migration process influenced the alteration process were so much influenced by the area of origin. The impact of international migration to the area of origin were influenced by the new value inter relation brought by migrants such as the physical, socio-economic and socio cultural aspect. The research results with an anthropological approach, supported with survey data in one of the sub districts in East Flores, showed that the strength of traditional value in controlling migrant behaviors existed through formalization with various social control systems. This system could eliminate the negative impact of migration, even though the condition could cause a society dynamic block. The physical condition of the research area that could not be developed also made it more hampered. Hence, modernization and the area development process could not be spurred with international migration.


2020 ◽  
Vol 21 (1) ◽  
pp. 104-114 ◽  
Author(s):  
Cliff Kohardinata ◽  
Noorlailie Soewarno ◽  
Bambang Tjahjadi

Peer to peer (P2P) lending in Indonesia has been growing rapidly, therefore there is the potential for disruptive innovation processes in the financial sector. The aim of this study is to examine the impact of the growth of P2P lending on the growth of bank lending for micro, small and medium enterprises (MSME) and Non-MSME debtors. Separating the scale of the debtor is important, given the initial process of disruptive innovation of reaching areas that are not the incumbent’s main target. The examination was conducted in this study using panel data regression, whereby the examination was done in stages. This was an overall examination without differentiating between the regions, further examination conducted with more detail by separating between the loans inside and outside Java Island. This is because the economic structure in Indonesia is still dominated by the regions in Java, but FinTech is generally able to grow in areas with less developed local economies. The result of this study is consistent overall, Java and outside Java Island, as shows that the growth in P2P lending in Indonesia does not have a significant impact on the growth of bank loans for Non-MSME lending. However, it does have a negative impact on the growth of bank loans for MSME lending. This is in line with the entrant’s disruptive trajectory process by which the entrants enter the competition through an underserved market (niche markets) and not through the main target market of the incumbent (MSME).


Subject The impact of bank de-risking. Significance De-risking issues affecting the Caribbean reflect banks' re-assessment of their business models and risk exposures amid heightened regulatory attention to compliance by banks and their correspondents with global Anti-Money Laundering and Combating the Financing of Terrorism (AML/CFT) guidelines. In the region, the phenomenon has led to strengthened efforts and progress in meeting the guidelines, but gaps and deficiencies remain. Impacts A negative impact on the banking sector will affect employment and investment. Countries such as Haiti will be deeply dependent on technical assistance to improve compliance. Consolidation of compliance efforts in the Eastern Caribbean may improve effectiveness.


Author(s):  
Vera Yavir

Іntroduction. For the first time, based on the study of the interaction of political and legal systems, the politicо-legal system is structured, its structure, components and functions are identified. The politicо-legal system is a methodological tool designed to facilitate the study and understanding of the interdependence of policy and law. The politicо-legal system previously have been studied separately within two sciences - political science and jurisprudence. Both systems turned out to be separated on a theoretical level, although in practice they are interconnected. Paying no attention to this interconnection at the scientific level has a negative impact on the quality and effectiveness of the regulation of public relations. The successful functioning of any state governed by the rule of law is impossible without a harmonious combination, coordinated interaction of politics and law in the management of the state and society. Therefore, the aim of the article is to structure the politicо-legal system and identify its components, to clarify the functions. The study of such multilevel, hierarchical and interconnected phenomena, the connection between which has been ignored for a long time, requires the consideration of these objects as complex systems. With the help of this method the following definition of the politicо-legal system is proposed in article. The politicо-legal system is a complex supersystem in which political and legal systems interact. It is a multilevel, complex, interconnected set of interactions and interrelations of politicо-legal institutions and legal means designed to regulate politicо-legal relations, and politicо-legal phenomena arising from this regulation, which ensures the stability and development of politicо-legal sphere . Conclusions. The study of the structure, components, functions of the politicо-legal system system makes it possible to understand its essence, which is manifested in the interaction of law and politics, the peculiarities of the impact on society, the relationship with the internal and external environment. Prospects for further research in this area are inexhaustible, since the theory of political and legal system is just beginning to get scientific shape within the interdisciplinary science - legal political science.


2021 ◽  
Vol 5 (2) ◽  
pp. 40-48
Author(s):  
Radovan Bacik ◽  
Beata Gavurova ◽  
Jaroslava Gburova

Companies use marketing public relations to support the marketing department or product promotion and image-making. The discipline of public relations usually used to be of secondary importance in marketing communication activities for ages. Marketing public relations could affect public awareness at a fraction of the cost of advertising and is often much more credible. Public relations are intended to positively influence development in society by aligning one's own interests with those of the public. Public relations objectives in politics focus on building image, securing market share, or increasing consumer (voter) conviction. Political parties should inform the public of their activities based on truthfulness and without any distortion. The paper aims to theoretically summarize public relations and differences between public relations and advertising and an analysis of the impact of public relations and public relations tools on the change of voting behavior and decision-making of Slovak consumers (voters). The empirical study was carried out based on a research of 362 in Slovakia consumers (voters). The primary information was the actual collection. The sample consisted of 362 respondents. The obtained primary data were processed in the statistical program. The method Pearson's Chi-squared test was used to confirm or reject the stated hypothesis. The subject of the research were consumers living in the region of eastern Slovakia. The obtained results showed statistically significant differences in the perception of tools and public relations methods depending on respondents' education. The findings could be beneficial for several target groups, namely marketing managers in the political field, political parties, political candidates, not only in Eastern Slovakia but within the framework of whole Slovakia. At the same time, they could serve as a source of information and as a basis for deciding and establishing the right tools of public relations in promoting political parties and political candidates.


Author(s):  
Marios Eugene Menexiadis

Corporate governance is the cornerstone for the organization, when it comes to effective internal control systems by modern organizations. Over the last 20 years, several business giants have collapsed under the weight of illegalities and frauds, such as Enron, WorldCom, Guinness, Maxwell Group, Barings Bank, etc. The impact of the failure of these organizations on the economies in which they were operating was particularly significant and had a negative impact on those directly or indirectly associated with them. The shareholders, as well as all stakeholders such as suppliers, customers, creditors, employees, and governments of the countries where the above organizations were active, were adversely affected. The failure of the organizations was attributed to the inadequacy of their boards and the lack of organized and effective control mechanisms by their management.


Sign in / Sign up

Export Citation Format

Share Document