scholarly journals Value Co-creation Mechanism in Software Product Innovation: a Case Study of Seeyon Internet Company

Author(s):  
Tete Lv ◽  
Xiyan Lv ◽  
Juanqiong Gou
2021 ◽  
pp. 135-144
Author(s):  
Tor Sporsem ◽  
Anastasiia Tkalich ◽  
Nils Brede Moe ◽  
Marius Mikalsen ◽  
Nina Rygh

AbstractSoftware product innovation in large organizations is fundamentally challenging because of restrained freedom and flexibility to conduct experiments. As a response, large agile companies form internal startups to initiate employ-driven innovation, inspired by Lean startup. This case study investigates how communities of practice support five internal startups in developing new software products within a large organization. We observed six communities of practice meetings, two workshops and conducted ten semi-structured interviews over the course of a year. Our findings show that a community of practice, called the Innovation guild, allowed internal startups to help each other by collectively solving problems, creating shared practices, and sharing knowledge. This study confirms that benefits documented in earlier research into CoPs also hold true in the context of software product innovation in large organizations. Henceforth, we suggest that similar innovation guilds, as described in this paper, can support large companies in the innovation race for new software products.


2021 ◽  
pp. 204388691987054
Author(s):  
Karthikeyan Chandran ◽  
Madhuchhanda Das Aundhe

This case study documents the challenges faced by Iota Consultancy Services, an IT Service organization, as it simultaneously developed and deployed an IT Services Management software product for one of its premier clients, The Clementon Company. A leading market research firm, The Clementon Company had its footprints across the globe. Its recent acquisition of several smaller research agencies had created a complex IT landscape, in terms of the technologies adopted and the processes followed. In Iota Consultancy Services’ 10-year-old history, this engagement with The Clementon Company was a significant milestone, consisting of two parts—(1) Streamlining and standardizing The Clementon Company’s IT processes and (2) maintaining The Clementon Company’s organization-wide IT infrastructure. Iota Consultancy Services began this crucial assignment with an initial study to identify a product for the The Clementon Company’s IT department. Iota Consultancy Services, a rapidly growing player in the sector, had indigenously developed a few IT products, as well. It had an IT Services Management product called Helpdesk Management. Being the sole service provider for maintaining The Clementon Company’s entire IT infrastructure, Iota Consultancy Services felt that Helpdesk Management could be deployed as a single tool across the organization. However, until now, Helpdesk Management had never been deployed as a comprehensive IT Services Management product for any organization. This meant that Iota Consultancy Services needed to simultaneously enhance its Helpdesk Management tool by developing new features, and also deploy it for The Clementon Company. This was Iota Consultancy Services’ chance to earn a reputation as a successful product company, which would result in increased revenue. However, if things did not go well, Iota Consultancy Services could lose face forever. Iota Consultancy Services’ dilemma was whether it should propose Helpdesk Management as a tool for The Clementon Company, or not. At this juncture, everything depended on whether Iota Consultancy Services could successfully customize the Helpdesk Management tool to suit The Clementon Company’s requirements.


2016 ◽  
Vol 11 (8) ◽  
pp. 44 ◽  
Author(s):  
Rifat Sharmelly

Emerging economies (EEs) are increasingly being considered as new sources of growth and innovation opportunities for global auto multinational companies. Many multinational companies from developed countries are eager to prosper in these economies. However, the crucial challenge that companies face today is to identify what precisely are the approaches required to serve mass market customers in EEs. In this research, the case study of a foreign auto multinational operating in India has been utilized. Focusing on the product innovation for the Indian masses with the creation of the most affordable car ‘Figo’ from the reputed auto multinational Ford, this analysis reveal the importance of engaging same set of suppliers in trust based, recurrent collaborative linkages to enhance the innovative performance. In addition, ensuring an effective value-for-money proposition is needed to achieve innovations with required affordability and acceptability criteria. Furthermore, experimenting with modules and resultant learning about markets are needed to enhance the innovative performance. With the suggested testable propositions, this study has significant theoretical contributions as well as implications for managers of aspiring companies intending to serve EEs.


2015 ◽  
Vol 77 (9) ◽  
Author(s):  
Shahliza A. Halim ◽  
Dayang N. A. Jawawi ◽  
Noraini Ibrahim ◽  
M. Zulkifli M. Zaki ◽  
Safaai Deris

Software Product Line (SPL) is an effective approach in software reuse in which core assets can be shared among the members of the product line with an explicit treatment of variability. Core assets, which are developed for reuse in domain engineering, are selected for product specific derivation in application engineering. Decision making support during product derivation is crucial to assist in making multiple decisions during product specific derivation. Multiple decisions are to be resolved at the architectural level as well as the detailed design level, address the need for assisting the decision making process during core asset derivation. Architectural level decision making is based on imprecise, uncertain and subjective nature of stakeholder for making architectural selection based on non- functional requirements (NFR). Furthermore, detail design level involves the selection of suitable features which have the rationale behind each decision. The rationale for the selection, if not documented properly, will also result in loss of tacit knowledge. Therefore, a multi-attribute architecture design decision technique is proposed to overcome the above mentioned problem. The technique combines Fuzzy Analytical Hierarchy Process (FAHP) with lightweight architecture design decision documentation to support the decision making during core asset derivation. We demonstrate our approach using the case study of Autonomous Mobile Robot (AMR). The case study implementation shows showed that the proposed technique supports software engineer in the process of decision making at the architecture and detail design levels.


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