scholarly journals Instagram dan Prokrastinasi Akademik Bagi Mahasiswa Saat Pandemi Covid 19

2021 ◽  
Vol 5 (2) ◽  
pp. 167
Author(s):  
Edy Prihantoro ◽  
Susilowati Dyah K ◽  
Noviawan Rasyid Ohorella
Keyword(s):  
Social Media ◽  
Distance Education ◽  
Academic Procrastination ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Social Media Platforms ◽  
The Media ◽  
Descriptive Qualitative

<p><strong>Abstrak </strong></p>Prokrastinasi menjadi suatu fenomena baru di kalangan mahasiswa. Munculnya berbagai platform media sosial yang mudah diakses mempengaruhi mereka untuk menunda pekerjaan atau tugas utama mereka untuk kuliah dan mengerjakan tugas. Mereka sengaja melakukan prokrastinasi untuk sekedar melihat media sosial atau mengalihkan perhatiannya untuk berbagi cerita dengan mahasiswa lainnya. Penelitian ini untuk mengetahui pengaruh media sosial <em>Instagram</em> terhadap prokrastinasi akademik mahasiswa. Prokrastinasi semakin rentan terjadi pada mahasiswa yang sedang mencari jati diri dan kejenuhan belajar pada saat PJJ (Pendidikan Jarak Jauh) sebagai akibat pandemic covid 19. Metode yang digunakan oleh peneliti adalah deskriptif kualitatif dimana peneliti melakukan observasi, wawancara, dan dokumentasi terhadap 6 informan yang dipilih berdasarkan beberapa kriteria. Teori yang digunakan dalam penelitian adalah Teori <em>Uses and Gratification, </em>sedangkan paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivis. Hasil dari penelitian ini adalah menunjukkan bahwa <em>Instagram</em> adalah salah satu media yang menjadi pilihan mashasiswa dan berperan besar dalam timbulnya prokrastinasi akademik. Berbagai fitur yang menarik pada Instagram, kemudahan untuk mengakses Instagram, dan Kejenuhan mahasiswa saat PJJ sebagai dampak Pandemi Covid19, menjadi alasan yang paling kuat sehingga mendorong mahasiswa melakukan prokrastinasi akademik.<br /><p><em><strong><br /></strong></em></p><p><em><strong>Abstract</strong> </em></p><p><em>Procrastination is a new phenomenon among students. The emergence of various easily accessible social media platforms influences them to postpone their work or main tasks for college and doing assignments. They deliberately procrastinate to just look at social media or divert their attention to share stories with other students. This study was to determine the effect of Instagram social media on student academic procrastination. Procrastination is increasingly prone to occur in students who are looking for identity and learning boredom during PJJ (Distance Education) as a result of the covid 19 pandemic. The method used by the researcher is descriptive qualitative where the researcher conducts observations, interviews, and documentation of 6 selected informants. based on several criteria. The theory used in this research is Uses and Gratification Theory, while the paradigm used in this research is the constructivist paradigm. The results of this study indicate that Instagram is one of the media of choice for students and plays a major role in the emergence of academic procrastination. Various interesting features on Instagram, the ease of accessing Instagram, and student boredom during PJJ as a result of the Covid19 Pandemic, are the strongest reasons that encourage students to do academic procrastination.</em></p>

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals YouTube Preferences and Practices of Preadolescents: Findings From a Study Carried Out in Catalonia

2021 ◽  
Vol 39 ◽  
pp. 145-166
Author(s):  
Sue Aran-Ramspott ◽  
Maddalena Fedele ◽  
Jaume Suau
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Media Content ◽  
The West ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Television Use ◽  
The Media ◽  
Media Practices ◽  
Self Learning

Recent data confirm the central role that YouTube plays in the media life of young people in the west, and especially in the media practices of adolescents and preadolescents. This article presents a study on tweens’ YouTube preferences and media practices. The study was based on the uses and gratification theory and applied a quantitative-qualitative approach: a questionnaire was administered to 1,406 preadolescents (x = 12, 11 years-old) from 41 secondary schools, and three focus groups with six participants (three girls and three boys) each were carried out in three schools. The results reveal that the tweens participating in the study consider YouTube as a social media and a video catalogue. They especially like YouTube’s content, in particular entertainment (music and humour) and self-learning (tutorials); however, they generally dislike its interactive functions (e.g., sharing and commenting). Moreover, their media practices on YouTube reveal that tweens incorporate YouTube into their everyday media life within other social media, although they use it predominantly to consume media content in a “traditional”/“non-interactive” way, similar to traditional television use. Despite this they do not consider it as a “new” television. Finally, tweens in our study use YouTube especially for entertainment, and, on a second level, for self-learning and socialising functions. Further studies need to be carried out to go deeper into the prosumption possibilities for tweens’ both on YouTube and other social media.

scholarly journals RELATIONSHIP AMONG SOCIAL MEDIA USES, INTERNET MEDIATION AND POLITICAL PARTICIPATION IN PAKISTAN

2021 ◽  
Vol 9 (2) ◽  
pp. 43-53
Author(s):  
Munham Shehzad ◽  
Arshad Ali ◽  
Syed Muhammad Bilal Shah
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Information ◽  
Power Dynamics ◽  
Chi Square ◽  
Political Activities ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Social Media Platforms

Purpose of the study: This study explores the relationship between internet connectivity, social media usage, and political participation. Besides, assess the connection between political participation and vote casting behaviour on social media. Methodology: The researchers used the Uses and Gratification theory and adopted a quantitative method to collect people's views. A designed questionnaire disseminates among 375 male and female Gujrat and Chi-Square analyses conducted on respondents' data. Main Findings: The study's demographic findings reveal that most of the respondents belong to age 18-30 with BA/MA education. Students with single marital status use Facebook most of the time to get political information. The study results reveal that those who use social media platforms actively participate in political activities. Applications of this study: Pakistani people frequently use social media applications like Facebook and Twitter daily to discuss political information. Active social media participants play an important role in political activities and provoke others to participate in the voting process. Novelty/Originality of this study: Investigating the function of information technology in political practice will reinforce new democratic processes in economically developing countries such as Pakistan. The democratic system in Pakistan is not robust. Social media is experimenting with voter self-promotion and mobilisation to influence voters to change power dynamics in a politically motivated way.

The Use of Social Media in Searching for Information about Papua

2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Cobaaa Cobaaaa
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Political Issues ◽  
Face To Face ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Or Groups ◽  
History Of ◽  
The Media ◽  
Use Of Social Media

The use of social media in searching for information relating to conflict and political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. Papua is the longest problem in the history of Indonesia and that conversation has continued, especially in social media in the last three years.This study intends to examine the use of social media in searching for information about Papua. The Uses and Gratification Theory (UGT) is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" students in Yogyakarta. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Social media has a set of limitations requiring the audience to employ other means including face-to-face meetings through discussions. This is in line with UGT, which states that audiences actively choose the media based on their motivation, experience, and satisfaction. 

The impact of social media platforms on book marketing and advertising : a case of selected South African authors

2020 ◽  
Vol 3 (2) ◽  
pp. 43-60
Author(s):  
Selaelo John Mabeba
Keyword(s):  
Social Media ◽  
South African ◽  
Primary Data ◽  
Target Market ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Social Media Platforms ◽  
The Right ◽  
The Impact

Authors use social media platforms to reach out to potential readers. Social media play an important role in book marketing and advertising and is convenient for meeting authors' goals of finding a wide target market in a short space of time. In light of this, this paper assessed the impact of social media platforms (Facebook, Twitter, Instagram and WhatsApp) on marketing and advertising books: poetry, fiction, and non-fiction. The paper emanates from an empirical study undertaken to establish whether such platforms do guarantee optimum sales for authors. The paper is grounded on the Uses and Gratification Theory (UGT) that explains the different reasons that inspire social media users to choose certain media to satisfy their specific needs. These needs develop out of the social territory. The theory states that receivers select the types of media and media content to fulfil their needs. UGT links the need for gratification to a specific medium choice that rests with the audience member. As a result, a qualitative method was used with an unstructured questionnaire to collect primary data. The findings show that authors have a challenge in terms of identifying the right target market on their social media accounts. The findings further show that social media platforms do not necessarily guarantee sales; instead, they are crucial for creating awareness.

scholarly journals The Use of Social Media in Searching for Information about Papua

2020 ◽  
Vol 12 (2) ◽  
pp. 122
Author(s):  
Panji Dwi Ashrianto ◽  
Senja Yustitia
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Political Issues ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Or Groups ◽  
The Media ◽  
Use Of Social Media ◽  
State Defense ◽  
Depth Interviews

<p><em>The use of social media in searching for information relating to political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. The significance of this research because Papua is a crucial problem in Indonesian history, and its conversation has continued, especially in social media. This study intends to examine the use of social media in searching for information about Papua. That is a novelty of research because no one has examined Papua in terms of the use of social media. The Uses and Gratification Theory is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" Yogyakarta students. UPN was selected because they are a state defense campus and provide state defense material to students. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Audiences actively choose the media based on their motivation, experience, and satisfaction.</em></p>

scholarly journals Profiling news consumption on social media

2021 ◽  
Vol 5 (4) ◽  
pp. 320-334
Author(s):  
Veronika Veronika ◽  
Agustinus Eko Raharjo
Keyword(s):  
Social Media ◽  
Media Use ◽  
Consumption Patterns ◽  
Great Opportunity ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
News Consumption ◽  
The Media

Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.

scholarly journals Social and Conventional Media Patronage Among University Students: A Comparative Study

2019 ◽  
Vol 2 (2) ◽  
Keyword(s):  
Social Media ◽  
Media Influence ◽  
Accurate Information ◽  
Media Audiences ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Nature Play ◽  
The Media ◽  
Almost All

The study was conducted to comparatively analyze the patronage of social and conventional media among students; a case study of University of Maiduguri. The study is significant because it helped in unveiling the paradigm shift in respect of social and conventional media patronage. The objectives of the study are to examine the level of patronage of conventional and social media by students of University of Maiduguri, to find out the reasons for the preference of either social or conventional media by University of Maiduguri students, to determine the reliance of the students on either social media or conventional media. Uses and gratification theory was adopted as philosophical guide. Survey was the research method used, with questionnaire as instrument that was purposively distributed among 200 respondents. The survey established that patronage of media (either social or conventional) among students is absolutely positive. Simply put, every student patronizes either social or conventional media. Social media has higher level of patronage compared to the conventional media among the students and their patronage. There is high commitment of the students to the type of media they patronize. According to this finding, the higher number obtained from patronage of social media influence level of commitment in this finding. This further means that degree of patronage of social media is higher than conventional media. The amount of time audience allocates to the patronage of media either social or conventional is huge. This finding is also influenced by the first finding regarding the number of those that patronize conventional and social media. This means the amount of time spent on social media is higher than the conventional media by the students. There is exorbitant preference to the social media than conventional media. There is still significant number of audience who prefer the conventional media to social media. Audiences prefer conventional media because of accuracy and reliability of information. Professionalism and standard in ethics, spelling and grammar are also influential reason on their preference of conventional media. Audiences prefer social media for instant messages and updates found on the platforms. However, interactivity and participatory nature play significant role on their preference of social media. Each of the media influence its audience based peculiar characteristic and features which pilot the level of patronage. Because some like more interactivity and participation, the social media is waxing strong in this respect while the conventional media keep soaring higher among those who prefer reliable and accurate information that been professionally verified. Most of the audiences rely on information they receive from the social media even though significant number (39.5%) still doubt the reliability of such information. Almost all audiences rely on conventional media. The number (6%) of those who do not rely on such information is less or no significance. The degrees of reliance vary across the audience.

scholarly journals PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP INFORMASI PENYEBARAN DAKWAH KEPADA MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS NEGERI JAKARTA

Kinesik ◽  
2021 ◽  
Vol 8 (3) ◽  
pp. 284-296
Author(s):  
Maulina Larasati Putri ◽  
Vera Wijayanti Sutjipto ◽  
Marissa Puspita Sary ◽  
Latifah Firdausah ◽  
Yoandra Putri Amarawati
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Communication Studies ◽  
State University ◽  
Wide Audience ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Media

Instagram is one of the social media that is widely used by various groups ranging from teenagers to adults, so that the information uploaded on Instagram can reach a wide audience. The concept in this study is Instagram Social Media as variable X and Information on the Spread of Da'wah as variable Y. The population in this study were students of the 2019 State University of Jakarta Communication Studies program, totaling 82 people. This research uses uses and gratification theory. This study uses quantitative methods and the data that has been obtained is processed and analyzed by testing the validity, reliability and bivariate. The results showed that the t-count value of 6.265 is higher than the t-table value of 2.017, the validity of the X and Y variables which are more than 0.5 and can be said to be valid and the reliability of the X and Y variables which are more than 0.6 and can be said to be reliable so that it can be It was concluded that Instagram social media had an effect on the media for spreading da'wah to students of Communication Studies, State University of Jakarta, batch 2019.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

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