scholarly journals FEATURES OF THE INFLUENCE OF THE MARKET ENVIRONMENT ON THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Management ◽  
2021 ◽  
Vol 32 (2) ◽  
pp. 111-118
Author(s):  
Liudmyla Hanushchak-Yefimenko

Introduction. Research and analysis of the theoretical foundations allowed to determine the relationship between scientific and technological progress, innovation processes in the economy. The dominant role in economic development is played by scientific and technological progress, the core of which is innovation. The variety of types, forms and definitions of innovations necessitates the study of the essence of innovative development of agricultural enterprises, their main features and role in a market economy.The hypothesis of the research is to substantiate the recommendations and proposals for improving the efficiency of innovation of agricultural enterprises as a priority sector, taking into account the European integration vector of the state.The purpose of the study is to substantiate the peculiarities of the influence of the market environment on the innovative development of agricultural enterprises.The methodology of scientific research is general and special research methods: dialectical – for analysis and understanding of the essence and content of the categorical series "innovation", "innovation process", monographic – in highlighting the views of scientists on the research issues; strategic   analysis – to determine the priority areas for intensifying the innovative development of agricultural enterprises.Conclusions and prospects for further research. Based on the concept of growth cycles, it can be concluded that in a market environment, the organization of innovation is associated with the division and cooperation of labor, providing the necessary resources, selection and implementation of procedures for effective implementation of the innovation cycle. Therefore, the peculiarities of the influence of the market environment on the innovative development of agricultural enterprises, in our opinion, should be considered in terms of innovation systems. Factors that create a favorable market environment that allows the surveyed enterprises to be able to make significant upgrades, determine the four attributes of the country: the conditions for the factors; state of demand; related and supporting industries; stable strategy and structure. They each and all together form the basis of the country's competitive advantages, the space that each state creates and maintains for its industries.

The article is devoted to the model of modernization of agricultural enterprises on the basis of innovation providing. The level of innovative development of domestic agro-industrial enterprises is analyzed and the main problems that put backthe introduction of innovations in the agro-industrial sector of Ukraine under the current conditions are determined; the introduction of such a model of innovation development, which provided a balance between the modernization of production and the introduction of the results of scientific research, new products and production technologies is proposed; the vector of innovative development in the agricultural sector of Ukraine is investigated and the main trends in the development and implementation of innovations in the activities of enterprises engaged in agricultural production is identified; the model of modernization of domestic agroindustrial enterprises on the basis of innovation provision is developed, which is a set of intellectual (agrarian science), industrial (business environment of agroindustrial complex) and consumer (innovative products, innovative technology, innovation process) areas of innovation activity. The transition between these areas of the model of innovation provisioning is carried out with the help of progressive innovation (it helps ensure the interaction of the business environment of the agro-industrial complex with the scientific environment), innovation consulting (guarantees information and advice on innovative products and facilitates communication with business structures) and innovation-venture business (the main task is to promote the development of developed innovative products), a set of measures that must precede the implementation of the proposed model under the current conditions is defined. The role of the state in the process of innovation in agro-industrial enterprises at all three stages of the implementation of the innovation process, from the origin of the idea to the commercialization of innovation is defined. In particular, the functions assigned to the state are allocated for ensuring efficient financing of innovative activity of the agro-industrial complex.


Author(s):  
Vitaliy Omelyanenko ◽  

The huge potential of innovations to achieve the goals of sustainable development is indisputable, but at the same time the task of orienting the innovation process to its most problematic areas, which is a threat to national security, arises. This issue is relevant in the context of the formation of mechanisms of interaction between the state, business and society and is an urgent scientific and practical problem. Based on the above, the purpose of the study is to analyze the main components of innovation development strategies in the framework of national strategies for sustainable development. In the study, the author improved the scheme of the relationship between development and security, which is focused on achieving development and security goals through appropriate innovation policies and development management. Taking into account the importance of innovative development, as well as the national characteristics of the relationship between it and the goals of sustainable development, a practical approach to the coherence of innovation policy for sustainable development is proposed. It is determined that for the implementation of the coherence of innovation policy for sustainable development, an analytical component is important, which will link the goals of sustainable development and indicators of the innovation system as the basis for their achievement. To determine the impact of innovative development on the sustainable development of Ukraine, the impact of the indicator of goal 9 on the other 16 goals is determined. The components of the national system «sustainable development – security» are identified and evaluated on the basis of Sustainable Development Report 2019. As prospects for using the developed methodology of institutional innovation (creating institutional conditions for innovative priorities of sustainable development) it is proposed to consider it in the context of achieving sustainable goals development (systematic integration of economic, social and environmental aspects of sustainable development) at the regional level.


Author(s):  
Kátia Pinheiro Lamarca ◽  
Katherine Sresnewsky ◽  
Alexandre Barreto

In the current market environment, a good relationship with clients proves to be an essential item to be worked on maintaining competitive advantages. Especially in  relationships business-to-business, between retailers and their suppliers where transactions have high economic value. The level of difficulty in managing this relationship further increases in multi brand companies, which have high offer from suppliers. Therefore, this article aims to study the degree of satisfaction of multi brand retailers in surfwear apparel segment when it comes to the relationship with their suppliers. The survey was applied to a closed mailing of companies in the sector, and the responses were analyzed to verify the accuracy of the hypotheses raised by the authors, from the previously studied literature. Specific items on the actions of relationship marketing have had higher degree of dissatisfaction, and presented interesting links between the degree of satisfaction of retailers and the years of relationship with the supplier, the number of stores and the volume of purchases effected. 


2021 ◽  
Vol 6 (2) ◽  
pp. 23-28
Author(s):  
Dmytro Shyian ◽  
Nataliia Ulianchenko ◽  
Kateryna Honcharova

The introductory part emphasizes that since 2004, Ukrainian agriculture has gradually begun to crank up production. This is largely associated with the growth of crop production, including sunflower. During 2004–2020, gross sunflower yield increased by 3.1 times, and yield capacity – more than double. Research methods involve grouping a complex of agricultural enterprises following the cost value per 1 ha of the sown area and sunflower yield. To classify the enterprises according to the level of innovative production, the authors have put forward a method for determining the coefficient of innovation. The object of the study comprises the agricultural enterprises of Kharkiv region. The results of grouping following yield rate have made it possible to establish a direct dependence between the cost value and sunflower yield. In a group of enterprises with an average yield of up to 15 centners/ha, costs amounted to 9653 UAH / ha; in a group with a yield of 25.1–30 centners/ha – 14860 UAH/ha; with a yield of more than 45 centners/ha – 27518 UAH/ha. It has also been found that an increase in the rate of sunflower yield by 1 centner leads to an average profit increase of 307.9 UAH/ha. The grouping of enterprises by the level of costs per 1 sown area of sunflower has made it possible to assume that the nature of the relationship of a grouping indicator with profit margin is characterized by a nonlinear function. It has been determined that this function has a maximum when the cost increases by 16960 UAH/ha and the amount of profit – by 6199 UAH/ha. The paper has also marked that under such cost value, the value of sunflower yield should be equal to 29.8 centners/ha. The practical approval of the methodological approach to determining the coefficient of innovative development of sunflower production has shown that this indicator objectively conveys the rate of use of innovations in the manufacturing process. Enterprises that had a coefficient of innovative development above 1 were characterized by a much higher level of yield, profitability, and production intensity.


2021 ◽  
Vol 2 (11) ◽  
pp. 174-179
Author(s):  
Alexander A. Stepanov ◽  
◽  
Margarita V. Savina ◽  
Ilya A. Stepanov ◽  
◽  
...  

The article deals with theoretical and methodological issues of improving management sys-tems for innovative development. At the same time, special attention is paid to the issues of the impact of the achievements of scientific and technological progress on the transformation of patterns and principles of sub-stantiating effective innovative solutions in the paradigm of digitalization, digital transformation and globaliza-tion. It has been substantiated and proved that digitalization and digital transformation predetermined the need in the process of innovation to take into account such new patterns of development of innovation processes as turbulence, delocality, desynchronization, temporality, humanization, and a high level of corporate culture all participants in the innovation process.


2020 ◽  
Vol 3 (1) ◽  
pp. 248-258
Author(s):  
Vladimir V. Shmat

The article notes the need for the transition of the resource sector of the Russian economy to an innovative development path and shows the potential for this. Some results of constructing a scenario forecast of the Russian economy development using the expert-statistical Bayesian method are presented. The peculiarity of the method: it is based on expert estimates and allows you to make forecasts in conditions of severe uncertainty. A predictive assessment of the resource sector impact on innovation in Russia in the period until 2030-2035 was made in the framework of the study. According to experts, the existing potential will not be fully utilized. Insufficient participation of the resource sector in the national innovation process is projected; attraction to import is the most likely. This reflects the general trend of the forecasted scientific and technological development of a country with a “sluggish” innovation market: insufficient supply, insufficient demand and the weak mechanism of the relationship between the first and second.


Author(s):  
Halyna Zapsha ◽  
◽  
Olga Orlova-Kurilova ◽  
Svetlana Limarenko ◽  
Anastasia Yatsun ◽  
...  

The aim of the article is to study the resource provision of the effectiveness of strategic management of innovation infrastructure in the formation of competitive advantages and socio-economic guarantees in the context of economic globalization. In the conditions of transformation of the national economy, there is a need to form such objects of innovation infrastructure that will stimulate the implementation of the innovation process at any stage of production. Such facilities must support the most promising business idea, innovative projects or ideas, in order to turn them into a product or service. The main purpose of economical use of innovation potential is to create and maintain the existing innovation infrastructure, able to position itself as a communicative channel for the transfer and exchange of knowledge, resources, ideas and technologies between stakeholders of innovative entrepreneurship. Proposals for further development of innovation infrastructure as a determining driver of positive changes in the institutional environment and a source of formation of positive synergy of innovative development of entrepreneurship have been developed. The stages of formation of such infrastructure according to the life cycle of the innovation project are marked, in the course of which due to achievement of complementarity of infrastructural elements impulses for the further stimulation of the economy based on diffusion of innovations are formed. This allows the state, as the initiator of regulation, to determine the directions of renewal of innovation infrastructure taking into account modern conditions. The necessity of reserve accumulation of resource potential of innovative entrepreneurship is noted and the directions of its use according to the stages of realization of the innovative project are determined. These actions are important for increasing innovative development at the macro level and forming a further strategy for innovative development of business stakeholders. The conclusion is made about the need for rational and economic use of resources. This need is due to the rapid involvement of resources in periods of transformation of the national economy, as well as the emergence of crisis trends in the domestic business environment.


2020 ◽  
Vol 176 ◽  
pp. 05027
Author(s):  
V.V. Ilyashenko

The article discusses the economic problems of the innovative development of agriculture in the Russian Federation. The author describes the features of this process in agriculture that impede the introduction of innovations. As a result, the problems of innovative development that are characteristic of the economy as a whole under the specific conditions of agricultural production are intensified. Analyzing statistics, the author shows that the import substitution policy in agriculture in Russia is not fully implemented. The article describes the interconnection of the innovation process with the development and implementation of research and development and investment activity in the industry. The article analyzes the problems of using both own and attracted financial resources for innovative development. The author shows the problem of disparity in prices for agricultural and industrial products. The article also underlines the relationship of innovation and investment in human capital, the formation of human resources. The author makes the conclusions and proposals to stimulate the innovative development of agriculture.


Author(s):  
O. N. Kolomyts

The article deals with the main barriers to innovation development directly or indirectly affecting the activities of agricultural enterprises. The directions of development of innovations in the enterprises of the agricultural sector are proposed, which will lead to the maximum effect in terms of the multiplier effect on the economy as a whole.


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