The Strategy of Innovative Development of Cross-Border E-Commerce Platforms in Vietnam
Keyword(s):
The Past
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Over the past few years, Vietnam has been on the path of developing Cross Border Electronic Commerce (CBEC). E-business platform enterprise growth is scalabling transactions. CBEC’s economic effects are observed under four aspects as (1) Resource aggregate effect: cost effi-ciency, trading between producers and consumers is realized by E-business platforms; (2) Net-work effect: the positive correlation of platforms’ product or services with the quantity of con-sumers in increasing; (3) Innovation effect: startup costs for innovation (promotions, business models, new-coming products and services) have been recovered with E-business platforms. (4) The value of brand effect.