Not by transmission alone – the role of invention in cultural evolution
Invention and social learning have together empowered our species to inhabit virtually every part of the world. For the past fifty years, however, social learning has been regarded as the fundamental driver for the emergence of tradition and culture. As a result, innovation has been relatively understudied, outside the human lineage. This has left basic questions unanswered, such as: What factors promote the creation of new ideas and practices? And what affects whether they are spread or lost? We review the existing literature, focusing on the following four levels of investigation: traits (what sorts of behaviours are easiest to invent?), individuals (what intrinsic and contextual factors make some individuals more likely to invent new things?), populations (what features of social relationships and societies promote the rise and spread of new inventions?), and ecological contexts. We aim to inspire new research agendas by summarizing what is known and highlighting theoretical and empirical gaps in our understanding of the innovative process. Understanding the origin of humans’ noteworthy levels of creativity requires a well-developed theory of creativity and innovation as well as a large comparative data set investigating these processes in nonhuman species from a wide range of taxa.