scholarly journals Analisis Pengaruh Harga dan Promosi Terhadap Tingkat Penjualan Pizza Hut di era Covid-19

2021 ◽  
Vol 21 (2) ◽  
pp. 74-78
Author(s):  
Juliana Juliana ◽  
Amelda Pramezwary ◽  
Catherine Catherine ◽  
Hermawan Dwitama ◽  
Indah Sentia
Keyword(s):  
Price Competition ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Basic Research ◽  
Multiple Linear Regression Analysis ◽  
Promotion Strategy ◽  
Food And Beverage ◽  
Research Gap ◽  
Using Data ◽  
Pizza Hut

Abstract-  This study aims to analyze the effect of price and promotion on the sales level of Pizza Hut in the Covid-19 era. This research is a basic research to fill the research gap in sales level studies. two hypotheses and tested using data collected from 150 respondents of pizza hut customers. This research is driven by the Covid-19 pandemic which has brought a downturn for companies in marketing products produced by these companies, especially companies in the field of food and beverage. Researchers use quantitative research with multiple linear regression analysis techniques to analyze how much influence the independent variables interact with. dependent variable. Researchers found that the variable that had the most significant influence on Pizza Hut sales in the Covid-19 era was promotion. The decline in Pizza Hut prices did have an effect on the increase in Pizza Hut sales but the effect was not too significant. This is due to the intense price competition to attract consumers' attention in this pandemic. Thus, it is evident that the Pizza Hut promotion strategy by attracting public sympathy can increase sales in the Covid-19 era.Keywords: price, promotion, sales level, covid-19

scholarly journals The effect of personal selling on product purchase decision in Sibolang Durian

2021 ◽  
Vol 10 (1) ◽  
pp. 90
Author(s):  
Jenni Tarigan
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Using Data

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.

scholarly journals Pengaruh Karakteristik Perusahaan Terhadap Lamanya Penyelesaian Audit (Audit Delay) (Studi Empiris pada Perusahaan Food And Beverage yang Terdaftar Di Bursa Efek Indonesia Periode 2017-2019)

2021 ◽  
Vol 5 (1) ◽  
pp. 65
Author(s):  
Friska Yuliana ◽  
Riana Rachmawati Dewi ◽  
Rosa Nikmatul Fajri
Keyword(s):  
Quantitative Research ◽  
Audit Committee ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Company Size ◽  
Manufacturing Companies ◽  
Food And Beverage

This study aims to test and analyze the influence of company size, KAP size, profitability, solvency and audit committee on audit delay. The population in this research is a food and beverage manufacturing company listed on the Indonesia Stock Exchange (IDX) in 2017-2019. This type of research is quantitative research. Sampling with purposive sampling technique resulted in 15 food and beverage manufacturing companies in 2017-2019 according to the specified criteria, resulting in 45 research data obtained. This study used multiple linear regression analysis. The results of this study concluded that the profitability and solvency have an effect on audit delay. While the size of the company, size of KAP and audit committee has no effect on audit delay.

scholarly journals The Effect of Current Ratio and Debt to Equity Ratio on Stock Prices with Return on Equity as an Intervening Variable in Food and Beverage Companies

2021 ◽  
Vol 2 (2) ◽  
pp. 126-134
Author(s):  
Christia Christia ◽  
Eka Nurmala Sari ◽  
Enda Noviyanti SimoranJkir ◽  
Galumbang Hutagalung
Keyword(s):  
Stock Prices ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Current Ratio ◽  
Return On Equity ◽  
Food And Beverage ◽  
Negative Effect ◽  
Equity Ratio

This study aims to test and analyze the effect of Current Ratio and Debt to Equity Ratio on stock prices with ROE as an intervening  variable . This research is a quantitative research. The population of food and beverage companies is 23 companies using purposive sampling technique, so samples that meet the criteria for analysis are 13 companies. The data were analyzed using multiple linear regression analysis, the cc›efficient of determination, the F test, and the T test. The results showed that the Current Ratio had a positive and significant effect on ROE and stock prices. DER has a positive and significant effect on ROE but has a significant negative effect on stock prices and ROE has a positive and significant effect on stock prices. CR and DER have an indirect effect on stock prices through ROE.

IMPACT OF AIS AND STRESSED OUT AN EMPLOYEES TO THEIR PERFORMANCE AT PT EFRATA RETAILINDO

2019 ◽  
Vol 5 (1) ◽  
pp. 22-30
Author(s):  
Wiwit Ayu Retno Sari ◽  
Suhendro Suhendro ◽  
R. Riana Dewi
Keyword(s):  
Information Systems ◽  
Work Stress ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Accounting Information System ◽  
Accounting Information Systems

This research aims to test the influence of accounting information system and work stress on performance of employees of PT Efrata Retailindo. The type of research used in this research is quantitative research. The source of the data in the research is primary data. The population in this study are all employees of PT Efrata Retailindo totalling 47 people. Sampling techniques in the study using a purposive sample. While the data collection method used is to use the questionnaire to all employees of PT Efrata Retailindo. Data analysis techniques using multiple linear regression analysis. Based on the results of the study it can be concluded that work stress had no effect on performance of employees of PT Efrata Retailindo, while information systems accounting effect on the performance of the employees of PT Efrata Retailindo. The value of the coefficient of determination (R2) amounting to 0.106. This indicates that variansi on a variable performance practice undertaken by the company PT Efrata Retailindo of 10.6% can be explained by work stress variables and accounting information systems, while the remaining 89.4% explained by other factors outside the researched.

Pengaruh Ukuran Perusahaan, Leverage, Kebijakan Dividen dan Profitabilitas terhadap Nilai Perusahaan Studi pada Perusahaan Manufaktur Sektor Food And Beverages

2021 ◽  
Vol 4 (3) ◽  
pp. 626-640
Author(s):  
Nur Anisa ◽  
Sri Hermuningsih ◽  
Alfiatul Maulida
Keyword(s):  
Firm Size ◽  
Firm Value ◽  
Quantitative Research ◽  
Sampling Method ◽  
Dividend Policy ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Manufacturing Companies ◽  
Food And Beverages ◽  
Selection Of

This study aims to examine the effect of firm size, leverage, dividend policy and profitability on firm value in the study of manufacturing companies in the food and beverages sector. This research uses quantitative research. The technique used in sampling is the purposive sampling method, namely the selection of samples is carried out with predetermined criteria. So that as many as 35 data were obtained from 7 food and beverages companies listed on the IDX during the 2016-2020 period. The data analysis method used is multiple linear regression analysis using the SPSS version 23 program. Based on the results of the study, it shows that: (1) firm size has no effect on firm value, (2) leverage has a negative and significant effect on firm value, (3) dividend policy has no effect on firm value, (4) profitability has a positive and significant effect on firm value. Keywords: firm size, leverage, dividend policy and profitability.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Selamat Riyadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Quality Product ◽  
Using Data ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

PENGARUH PEMBELAJARAN INSERT EKONOMI SYARIAH, PENGETAHUAN PRODUK, LINGKUNGAN SOSIAL DAN RELIGIUSITAS TERHADAP MINAT MENABUNG DI BANK SYARIAH

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Nur Lita Faridah ◽  
Luqman Hakim ◽  
Tri Sudarwanto
Keyword(s):  
Social Environment ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Boarding School ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Ex Post ◽  
Analysis Technique ◽  
Ex Post Facto

This study aims to analyze the effect of the research variables including the insertion of Islamic economics, product knowledge, social environment and religiosity on interest in saving at Islamic banks in high school/MA students at Darul Ulum Islamic Boarding School. This research is a quantitative research using ex-post facto method. The population and sample in this study were students of SMA/MA Darul Ulum Islamic Boarding School class XI IIS with a total of 378 and the number of samples used was 100 students. Data collection techniques using a questionnaire. The data analysis technique used multiple linear regression analysis. The results showed that the insertion of Islamic economics learning and the social environment had a significant effect on students' saving interest in Islamic banks, while product knowledge and religiosity variables had no effect on interest in saving in Islamic banks. Simultaneously, the insertion of Islamic economics learning, product knowledge, social environment and religiosity affect the interest in saving in Islamic banks in the students of the Darul Ulum Islamic Boarding School Jombang.Key word: Economic Learning Insert Sharia Economics, Product Knowledge, Social Environment, Religiosity, Interest in Savings in Islamic Banks 

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals PENGARUH PERUBAHAN TARIF, METODE PENGHITUNGAN DAN MODERNISASI SISTEM PAJAK TERHADAP KEPATUHAN WAJIB PAJAK UMKM DENGAN KEADILAN PAJAK SEBAGAI VARIABEL MODERASI

2021 ◽  
Vol 5 (2) ◽  
pp. 160-175
Author(s):  
Ade Nuryunita Thahir ◽  
Iman Karyadi ◽  
Yanis Ulul Azmi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Tax Rates ◽  
Tax System ◽  
Food And Beverage ◽  
Positive Effect ◽  
Interaction Test

This research was conducted to determine and test the effect of changes in tax rates (X1), tax calculation methods (X2) and modernization of the tax system (X3) on MSME taxpayer compliance with tax justice as a moderating variable (M). As for the population in this study, the UMKM taxpayers in the food and beverage sector are registered at the Surabaya City Trade Office. Data collection uses purposive sampling method, provided that the taxpayer has a NPWP and has a gross turnover (turnover) in one tax year not to exceed Rp4.8 billion. The samples used in this study were 80 respondents. Data analysis in this study used multiple linear regression and interaction regression with the help of SPPS version 17. The results of the study using multiple linear regression analysis showed that partially changes in tax rates did not have a positive effect and insignificant on taxpayer compliance, while the tax calculation method and tax system modernization partially have a positive and significant effect on taxpayer compliance. Multiple regression analysis with the interaction test for variable changes in tax rates to taxpayer compliance with tax justice as a moderating variable, the method of calculating taxes against taxpayer compliance with tax justice as a moderating variable and modernization of the tax system towards taxpayer compliance with tax fairness as a moderating variable partial positive and significant effect which means that tax justice is able to moderate all the variables used in this study.

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