scholarly journals STYLISTIC FEATURES OF RUSSIAN AND KAZAKHSTAN PRE-ELECTION POLITICAL SLOGANS

2020 ◽  
Author(s):  
A. Sh. Tleulesova ◽  
◽  
A. N. Nugumanova ◽  
Keyword(s):  
Political Communication ◽  
Election Campaign ◽  
Election Campaigns ◽  
Specific Element ◽  
Political Linguistics

Such a specific element of political communication as a slogan, which is often used within the election campaign, has been to the present day a less studied issue in the Russian and Kazakh political linguistics. Nowadays this genre of political text is being mainly mastered by the sociologists, politologists, image-makers, etc., dealing with the issues of electoral technologies. This article deals with the study of stylistic features of a political slogan which are characteristic for the election campaigns of Russia and Kazakhstan held in the period of recent decades. The results of the study show that the main purpose of their use is to enhance the expressiveness of the statement. This allows us to conclude that the language of political slogans has great opportunities and resources to implement this impact. It also becomes apparent that persuasiveness is one of the key functions of the slogan's pragmatic functions.

scholarly journals Twitter jako narzędzie zarządzania wizerunkiem

2021 ◽  
Vol 9 (3) ◽  
pp. 507-533
Author(s):  
Wojciech Maguś
Keyword(s):  
Quantitative Analysis ◽  
Political Communication ◽  
Low Cost ◽  
European Parliament ◽  
National Election ◽  
Management Tool ◽  
Election Campaign ◽  
Image Management ◽  
Election Campaigns ◽  
Image Creation

Twitter as an Image Management Tool Twitter is becoming an increasingly popular tool used for political communication, especially in election campaigns. It is also an important element of image creation. Due to its functionalities, it allows for quick, low-cost reaching of recipients. As part of the article, over 130,000 entries from the period of the 2019 European Parliament election campaign in Poland were subject to quantitative analysis. The activity of 397 people running from six national election committees was analyzed. Every second candidate applying for a mandate as an MEP used this service. The article is an attempt to answer whether and to what extent popularity on Twitter translated into the electoral result.

scholarly journals Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

2021 ◽  
Vol 9 (3) ◽  
pp. 411-427
Author(s):  
Robert Rajczyk
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Qualitative Method ◽  
Prime Minister ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Election Campaigns ◽  
Communication Management ◽  
Parliamentary Elections ◽  
Council Of Ministers

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

Metaphors, Communication and Effectiveness in Indian Politics

2020 ◽  
Vol 15 (2) ◽  
pp. 209-226
Author(s):  
Anjuman Antil ◽  
Harsh V. Verma
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Prime Minister ◽  
Election Campaign ◽  
Election Campaigns ◽  
Conceptual Metaphor Theory ◽  
Indian Politics ◽  
Metaphor Theory ◽  
International Audience ◽  
Image Building

The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeches delivered abroad by Indian Prime Minister Modi have been studied. The analysis is carried out on the basis of Lakoff and Johnson’s Conceptual Metaphor Theory. For this, important metaphors are culled out and analysed, including POLITICS IS WAR, A POLITICIAN IS A WATCHMAN, WORLD IS COMMUNITY, WORLD IS FAMILY AND NATION IS PERSON.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

scholarly journals A New Approach for Allocating a New Party's Budget during an Election Campaign

PCD Journal ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 23-45
Author(s):  
Irit Talmor ◽  
Osnat Osnat Akirav
Keyword(s):  
Resource Allocation ◽  
Election Campaign ◽  
Pareto Principle ◽  
Election Campaigns ◽  
New Parties ◽  
New Approach ◽  
Confidential Data ◽  
User Friendly ◽  
Campaign Advertising

During pre-election campaigns, parties make great efforts to persuade constituents to vote for them. Usually, new parties have smaller budgets and fewer resources than veteran parties. Generally, the more heterogeneous the party’s electorate, the more critical the issue of resource allocation. This paper presents a method for new parties to efficiently allocate campaign advertising resources and maximise voters. The model developed uses the Pareto principle and multi-criteria approach, integrating the party’s confidential data together with official open-to-all data. We implemented the model on a specific new party during the intensive political period before the April 2019 elections in Israel, finding that the model produced clear and unbiased results, and this made it effective and user-friendly for strategy teams and campaign managers.

scholarly journals DYNAMICS OF METAPHORICAL VERBALIZATION IMAGE OF KANZLERIN ANGELA MERKEL

2019 ◽  
Vol 10 (1) ◽  
pp. 141-151
Author(s):  
Tatiana Yu Tameryan ◽  
Victoria A Tsagolova
Keyword(s):  
Political Communication ◽  
Cognitive Modeling ◽  
Cultural Anthropology ◽  
Language And Culture ◽  
Continuous Sampling ◽  
Political Concept ◽  
Angela Merkel ◽  
Political Linguistics ◽  
Relationship Of

The paper presents the results of modeling the multilayer structure of the image of Kanzlerin Angela Merkel , the core of which is the metaphorical layer of the political concept. The relevance of the study is due to the growing role of political communication in society and the lack of study of its image aspect. policy in terms of the objectives of the communication of power, the relationship of language and culture, emotion and cognition, the reflection in the language of the value picture of the world of the speakers of the German language. The article is carried out in the framework of cultural anthropology, linguocognitology, political linguistics and discoursology. As methodological basis of the study the following methods and approaches are used: the method of continuous sampling, the classification method, the method of cognitive modeling, the cognitive-interpretative method, the conceptual analysis, the method of statistical data processing. The analysis is based on the articles from the German information and political journals Der Spiegel and Focus for the period of 2005-2017. In the study, based on 8180 text fragments, metaphorical models and their subtypes are described, cognitive features and dominants of each period of the Chancellery A. Merkel are revealed.

scholarly journals Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign

2017 ◽  
Vol 5 (4) ◽  
pp. 15-25 ◽  
Author(s):  
Karin Liebhart ◽  
Petra Bernhardt
Keyword(s):  
Political Communication ◽  
Presidential Election ◽  
Digital Storytelling ◽  
Visual Analysis ◽  
The Self ◽  
Election Campaigns ◽  
Relevant Factor ◽  
One Year ◽  
Key Aspects ◽  
Presidential Election Campaign

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (<em>biographical strategy</em>), (2) the presentation of his campaign team (<em>team strategy</em>), and (3) the presentation of the candidate as a legitimate office holder (<em>incumbent strategy</em>). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.

scholarly journals The Role of the Party Press in the Electoral Process and Political Communication (Based on the Example of the 2012 Parliamentary Campaign)

2019 ◽  
pp. 110-121
Author(s):  
Vitaliy Peresada
Keyword(s):  
Political Communication ◽  
Party Competition ◽  
Information Support ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Electoral Process ◽  
Short Term ◽  
Party Press ◽  
2012 Election

The article studies the role of party press in the electoral process and political communication based on the example of the elections toVerkhovna Rada of Ukraine in 2012. The classical party and short-term party periodicals are analyzed according to thematic orientation, content of publications, political and ideological bias. In particular, such official print periodicals of the leading political organizations as Communist, Svoboda/Liberty, Vseukrainski Visti/All-Ukrainian News and the party short-term periodicals distributed during the 2012 parliamentary campaign, were examined. The analysis of the party’s legal press and illegal press during the parliamentary election campaign is caused by a sharp increase of its circulation and titles, as well as by the renewed interest of a wide spectrum of recipients and future voters. Methods. The following general scientific research methods were used in the article: 1. Method of abstraction, which made it possible to determine the main categories of scientific work of mass communication direction: party periodicals, hidden party press, election periodicals, etc. The modeling method by which the role of party press in the election campaign was highlighted, which stipulated the influence on the voter’s final will. The method of analysis that provided a systematic study of the functional purpose of party periodicals in the election campaign. The method of induction and deduction, which contributed to a clearer definition of the party press role in information support of the election campaign. The study also used a comparison method. Results and conclusions. The study ascertained that in the 2012 election campaign, the party periodicals played a prominent role, which, however, was far from clear. Most of participants of the electoral process underestimated or neglected the importance of official party print media, focusing on the publications of alternative, cheap and primitive products (special issues, newsletters, etc.). Due to its bias, the party periodicals could not give the voters an objective idea of of electoral process and intra-party tendencies, all the more to form their conscious choices. The electoral practice of party periodicals showed mass inadequacy in solving typical propaganda tasks (declarativism, populism, meeting rhetoric, emphasis on supplementary aspects, etc.). The wide spread practice of the 2012 election campaign was the use of unethical methods of cross-party competition (“jeans” and “smearpiece”) as well as the use of semi-legal and illegal publications for public opinion’ provocations and manipulations.

Free airtime of election committees in Poland compared with similar solutions in other countries. The attitude of Poles to free election broadcasts in the Polish public media

2020 ◽  
Vol 18 (1) ◽  
pp. 227-237
Author(s):  
Agnieszka Łukasik-Turecka
Keyword(s):  
Likert Scale ◽  
Election Campaign ◽  
Survey Questionnaire ◽  
Election Campaigns ◽  
Appropriate Use ◽  
Research Results ◽  
The Public ◽  
Public Media ◽  
Similar Solutions ◽  
The Right

The principle of equal electoral opportunities is implemented, inter alia, by allocating free airtime to political entities. In Poland, like in many other countries, the authorized committees have the right to use the public media’s airtime free of charge during election campaigns. The present article’s objective is to show the Polish solutions in this domain compared with the regulations in other countries and to present the research results and their analysis concerning Poles’ attitude to free election broadcasts – including their assessment of the broadcasts as a source of knowledge about candidates and parties taking part in the election campaign. The studies were carried out based on the survey questionnaire, which was compiled using the five-level Likert scale. The sample was selected by the stratifiedquota method (N = 971). The conclusions resulting from the survey suggest the need to retain the regulation that enables political entities in Poland to use free election broadcasts during election campaigns. At the same time, they point out that it is necessary to seek more advantageous forms and content to put airtime to appropriate use during the campaign period.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

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