scholarly journals The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention

2020 ◽  
Vol 27 (2) ◽  
pp. 60
Author(s):  
Soraya Tsamara Adiba ◽  
Agus Suroso ◽  
Nur Choirul Afif
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Brand Image ◽  
The Other ◽  
Celebrity Endorsement ◽  
Other Hand ◽  
Negative Effect ◽  
Positive Effect

Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially inIndonesia. One of the top smartphone brands in Indonesia is Oppo. To compete withother smartphone brands, Oppo uses celebrity endorsement as its marketing strategy.Oppo hires one of the eminent endorsers. This research purposes to investigate the effectof celebrity endorsement on brand image in determining purchase intention, using thecase of Oppo smartphone in Indonesia. This research uses a convenience samplingmethod utilizing 177 respondents who use Oppo smartphones and know Chelsea Islan.Data are analyzed using structural equational modeling (SEM) and AMOS statisticalsoftware. The results of hypothesis testing on this study shows that celebrity expertise,celebrity attractiveness, and celebrity trustworthiness have a positive effect on brandimage. On the other hand, celebrity match-up has a negative effect on brand image.Finally, brand image has a positive effect on purchase intention

Tongues, a Sign for Unbelievers?: A Structural and Exegetical Study of I Corinthians XIV. 20–25

1979 ◽  
Vol 25 (2) ◽  
pp. 180-203 ◽  
Author(s):  
B. C. Johanson
Keyword(s):  
The Other ◽  
Logical Relation ◽  
Other Hand ◽  
Positive Sense ◽  
Negative Effect ◽  
Relationship Of ◽  
The Relationship ◽  
Negative Sense ◽  
Positive Effect

I Corinthians xiv. 20–25 has long posed severalcruces interpretationisfor commentators. The basic problems concern the relationship of the assertions made about tongues and prophecy in υ. 22 to the quotation of Isa. xxviii. 11–12 in υ. 21 and to the illustrations concerning tongues and prophecy in υυ. 23–5. As to the quotation, J. Ruef remarks that most commentators admit to the difficulty of seeing how it substantiates Paul's conclusion that tongues are meant as a sign for the unbeliever. Concerning the illustrations, both J. Héring and J. P. M. Sweet note that in the light of the assertions we would expect them to be the reverse of what they are. While tongues are asserted to be meant as a sign for unbelievers and prophecy for believers, the illustrations depict the negative effect of tongues upon unbelievers and the positive effect of prophecy not on believers but upon unbelievers. The second assertion (υ. 22b) in particular contradicts the second illustration (υυ. 24–5) in that it clearly states that ‘prophecy is meant as a signnot for unbelieversbut for believers’. This is so if σημεĩον is taken in a positive sense. If, on the other hand, it is taken in a negative sense, the logical relation of this second illustration to the second assertion becomes ambiguous.

scholarly journals The Impact of Hospital Specialization on Congestion and Efficiency

2019 ◽  
Vol 11 (5) ◽  
pp. 1475
Author(s):  
Sung-hun Park ◽  
Joong Ko ◽  
Eun-song Bae ◽  
Meehyang Chang ◽  
Daecheol Kim
Keyword(s):  
The Other ◽  
Efficiency Improvement ◽  
Hospital Size ◽  
Other Hand ◽  
Hospital Beds ◽  
Negative Effect ◽  
Hospital Specialization ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The purpose of this study is to verify the existence of congestion in Korean hospitals, to identify the causes of congestion, and to suggest directions for efficiency improvement of hospitals. The result showed that congestion occurred in 71.90% of 1185 hospitals. In addition, it was found that hospital specialization has a negative effect on congestion. In other words, the higher the hospital specialization, the lower the overall congestion rate of the hospital. More specifically, the specialization of hospitals also showed a negative effect on congestion of nurses. On the other hand, hospital specialization was found to have a positive effect on the congestion of the number of doctors, but it does not have a significant effect on the congestion of hospital beds. It was also found that hospital size has an effect on the relationship between hospital specialization and congestion, but the location of the hospital and the type of ownership did not act as a moderator.

scholarly journals Minimizing Fraud Behavior through Leadership Based on Tri Kaya Parisudha and Good Corporate Governance

2021 ◽  
pp. 123
Author(s):  
Ida Ayu Putu Widani Sugianingrat ◽  
Putu Atim Purwaningrat ◽  
Luh Nik Oktarini ◽  
Ida I Dewa Ayu Yayati Wilyadewi
Keyword(s):  
Corporate Governance ◽  
Data Collection ◽  
Hypothesis Testing ◽  
The Other ◽  
Significant Positive Effect ◽  
Location Data ◽  
Significant Negative Effect ◽  
Good Corporate Governance ◽  
Negative Effect ◽  
Positive Effect

Fraudulent behavior can interfere with business continuity, therefore it needs to be minimized and even eliminated. This research tries to offer a solution to minimize fraudulent behavior through the implementation of leadership based on Tri Kaya Parisudha and Good corporate governance (GCG). The research was conducted at 94 Multipurpose Cooperatives in Bali. Research respondents were cooperative managers in each cooperative that was the research location. Data collection was carried out by distributing questionnaires to respondents via Google Form. The collected data will then be processed using the SmartPLS program. The results of hypothesis testing show that leadership based on Tri Kaya Parisudha has a significant positive effect on GCG, but has no significant effect on Fraud Behavior. On the other hand, GCG shows a significant negative effect on fraudulent behavior. Furthermore, GCG acts as a full mediator in the leadership relationship based on Tri Kaya Parisudha with Fraud Behavior.

scholarly journals Effect of Religiosity and Halal Awareness on Purchase Intention Moderated by Halal Certification

2019 ◽  
Author(s):  
Yuswar Zainul Basri ◽  
Fitri Kurniawati
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
The Other ◽  
Coefficient Of Determination ◽  
Other Hand

This study analyzed the factors that influence consumer’s purchase intention towards halal products, which are Religiosity, and Halal Awareness, Halal Certification as a moderating variable, using causal descriptive with hypothesis testing by using crosssection data collected through questionnaires. The method used was the coefficient of determination, significance regression from the overall sample, and personal significance’s parameters. The results of this study showed that Religiosity, Halal Awareness, Halal Certification, Religiosity * Halal Certification, Halal Awareness * Halal Certification, simultaneously affected the Purchase Intention significantly. While partly, Religiosity and Halal Awareness significantly affected the Purchase Intention before moderated. On the other hand, after moderated, Religiosity and Halal Awareness did not significantly affect the Purchase Intention. Meanwhile, Halal Certification did not strengthen the effect of Religiosity on Purchase Intention or Halal Awareness on Purchase Intention.

scholarly journals Effects of a bank consolidation promotion policy: evaluating the 1927 Bank Law in Japan

2007 ◽  
Vol 14 (1) ◽  
pp. 29-61 ◽  
Author(s):  
Tetsuji Okazaki ◽  
Michiru Sawada
Keyword(s):  
Government Policy ◽  
Financial System ◽  
The Other ◽  
Promotion Policy ◽  
Other Hand ◽  
Negative Effect ◽  
Ministry Of Finance ◽  
Using Data ◽  
The Impact ◽  
Positive Effect

This article investigates the impact of bank consolidations promoted by government policy, using data from pre-war Japan when the Ministry of Finance promoted bank consolidations through the Bank Law of 1927. We argue that policy-promoted consolidation had a positive effect on deposit growth, especially in the period when the financial system was unstable. On the other hand, it had a negative effect on profitability, particularly when there was no dominant bank among the participants or when more than two banks participated in the consolidation. Policy-promoted consolidation in such cases was likely to be accompanied by large organisational cost.

scholarly journals PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA

2021 ◽  
Vol 19 (2) ◽  
pp. 269-282
Author(s):  
Reizano Amri Rasyid ◽  
Denis Fidita Karya
Keyword(s):  
Hypothesis Testing ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Brand Trust ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Negative Effect ◽  
Positive Effect

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and brand trust on purchasing decisions on Innisfree Korea cosmetic products. This study uses primary data derived from questionnaire respondents using Innisfree products. The sample in this study amounted to 210 respondents. Using the non-probability sampling method used in analyzing data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing can be obtained the results that brand image has a negative effect on  brand trust, but has a positive effect on purchasing decisions. Consumtive lifestyle has a positive effect on purchasing decisions and brand trust. Beauty vlogger has a positive effect on purchasing decisions and negatively affects brand trust. Brand trust has a positive effect on purchasing decisions.

scholarly journals Are doomsday scenarios best seen as failed predictions or political detonators? The case of the ‘Theory of Himalayan Environmental Degradation’

2017 ◽  
Vol 10 ◽  
pp. 1-14
Author(s):  
Tor H. Aase
Keyword(s):  
Hypothesis Testing ◽  
Environmental Degradation ◽  
The Other ◽  
Mountain Range ◽  
Last Millennium ◽  
A Posteriori ◽  
Alarm Clock ◽  
Policy Initiatives ◽  
Ecological Variation ◽  
Other Hand

The so-called ‘Theory of Himalayan Environmental Degradation’ predicted an environmental collapse by the end of last millennium, threatening the life of millions of people. Fortunately, the all-encompassing crisis did not materialize. The article shows that the ‘Theory’ failed to take into account the vast ecological variation in Himalaya and thus generalized its contentions to the whole mountain range on the basis of deficient data. But, on the other hand, what would have happened if the prediction had not been made? A doomsday scenario like the Theory of Himalayan Degradation can, from the perspective of positivist hypothesis testing, be viewed a posteriori as a failed prediction; but from another perspective it can be seen as an alarm clock that triggered a series of policy initiatives and new knowledge.The Geographical Journal of Nepal Vol. 10: 1-14, 2017

scholarly journals The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

2021 ◽  
Vol 4 (1) ◽  
pp. 97-107
Author(s):  
Ponta Dewa Saktiawan ◽  
Soni Harsono
Keyword(s):  
Automotive Industry ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Inclusion Criteria ◽  
Price Perception ◽  
Brand Association ◽  
Negative Effect ◽  
Correlational Data ◽  
Positive Effect

 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.

scholarly journals THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE

2021 ◽  
Vol 11 (1) ◽  
pp. 36
Author(s):  
Ariani Kusumo Wardhani ◽  
Dearna Kee June Chen
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Positive Impact ◽  
The Other ◽  
Online Review ◽  
Planned Behaviour ◽  
Other Hand ◽  
Online Consumer ◽  
Tube Channel

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

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