scholarly journals SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

scholarly journals Social listening Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

scholarly journals SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

scholarly journals Social listening Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

Value Creation in Business-to-Business Crowd Sourcing

Crowdsourcing ◽  
2019 ◽  
pp. 1419-1432
Author(s):  
Nina Helander ◽  
Hannu Kärkkäinen ◽  
Jari Jussila
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Knowledge Society ◽  
Future Research ◽  
Full Potential ◽  
Crowd Sourcing ◽  
Multiple Case ◽  
Business To Consumer ◽  
Business To Business

In knowledge society the utilization of social media as a communication channel between people, groups and even companies is increasing. Current innovation and social media research has already shown the potential of crowdsourcing in the business-to-consumer (B2C) markets. The authors argue in this paper, however, that crowdsourcing has a great and yet partly undiscovered potential also in the context of business-to-business (B2B) markets. In order to get the full potential, a more detailed understanding of the logic of value creation in crowdsourcing activities between multiple stakeholders in B2B context is needed. This paper presents an exploratory study that is carried out as an empirical netnography-based multiple case study. The study opens up potential future research avenues by starting the discussion of value creation logic in B2B crowdsourcing. Practical implications are created through cases revealing what kind of value companies have already been able to gain from crowdsourcing in B2B context.

Value Co-Creation, Social Media, and Marketing 3.0

2015 ◽  
pp. 99-119
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez Canas
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
The Internet ◽  
Competitive Advantages ◽  
Consumer Loyalty ◽  
Market Environment ◽  
Social Media Networks ◽  
Information And Communication ◽  
Main Engine

The aim of this chapter is to analyze a new concept value co-creation-that has emerged in the context of marketing and business management research. In today's market environment, companies are continually pressured to innovate in order to attract and maintain consumer loyalty and gain and sustain competitive advantage in the market. First, this chapter identifies factors and variables that are leveraged to determine value co-creation in firms. Second, this chapter examines how the development of information and communication technologies-in particular, the Internet and social media networks-has become the main engine of the co-creation activity in a Marketing 3.0 context. Third, this chapter discusses the consequences and benefits of implementing such concepts on the achievement of competitive advantages for firms.

Uses and Implementation of Social Media at University

2013 ◽  
pp. 204-222
Author(s):  
María-Jesús Díaz-González ◽  
Natalia Quintas Froufe ◽  
Almudena González del Valle Brena ◽  
Francesc Pumarola
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
University Teaching ◽  
Case Study Methodology ◽  
Social Media Networks ◽  
Communication Processes ◽  
Study Methodology ◽  
The University ◽  
Relationship Of

There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences and from the communication processes and collaboration perspectives. The purpose of this chapter is to make a contribution within the specific scope of university teaching and social media. In order to achieve this objective, a case study methodology was chosen to analyze the use and implementations of social media networks in Spanish Schools of Communication. The parameters used were chosen out of the same social media nature (potential use). The success of social media presence at Schools of Communications must follow an initial plan and a further control and supervision of the plan. The relationship of social media with the university community depends greatly upon the specific community manager’s profile and commitment.

Use of social media and e-Government in disasters: 2016 Louisiana floods case study

2017 ◽  
Vol 15 (6) ◽  
pp. 391 ◽  
Author(s):  
Daniel Bosch, MPA
Keyword(s):  
Social Media ◽  
Disaster Response ◽  
Government Agencies ◽  
Social Media Networks ◽  
Wide Range ◽  
Primary Means ◽  
Service Disruption ◽  
Use Of Social Media ◽  
Survey Responses

The case study analyzes the use of social media as a component of disaster response during and after the Louisiana Floods of August 2016. The study analyzes the survey responses of thirty social media users on a series of questions regarding social networks they regularly used during the flooding events, the extent to which users contacted government agencies via those networks, other uses of social media connected with the disaster, and whether social media served as a primary means of communication during cell carrier service interruptions. The results of this study show that there was a correlation between service disruption and increased use of social media as a means of communication. Additionally, the survey showed that social media networks have been utilized for a wide range of purposes during disasters, including locating family and loved ones, requesting help, disseminating information, and psychosocial interaction. Finally, a majority of respondents did not use social media to contact government agencies, and a number of respondents rated federal government engagement through social media as either dissatisfactory or were neutral on the question.

Value Creation in Business-To-Business Crowd Sourcing

2014 ◽  
Vol 5 (1) ◽  
pp. 28-39 ◽  
Author(s):  
Nina Helander ◽  
Hannu Kärkkäinen ◽  
Jari Jussila
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Knowledge Society ◽  
Future Research ◽  
Full Potential ◽  
Crowd Sourcing ◽  
Multiple Case ◽  
Business To Consumer ◽  
Business To Business

In knowledge society the utilization of social media as a communication channel between people, groups and even companies is increasing. Current innovation and social media research has already shown the potential of crowdsourcing in the business-to-consumer (B2C) markets. The authors argue in this paper, however, that crowdsourcing has a great and yet partly undiscovered potential also in the context of business-to-business (B2B) markets. In order to get the full potential, a more detailed understanding of the logic of value creation in crowdsourcing activities between multiple stakeholders in B2B context is needed. This paper presents an exploratory study that is carried out as an empirical netnography-based multiple case study. The study opens up potential future research avenues by starting the discussion of value creation logic in B2B crowdsourcing. Practical implications are created through cases revealing what kind of value companies have already been able to gain from crowdsourcing in B2B context.

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