scholarly journals Adoption of Social Media Networks by Indonesian SME: A Case Study

2012 ◽  
Vol 4 ◽  
pp. 244-254 ◽  
Author(s):  
Samiaji Sarosa
Keyword(s):  
Social Media ◽  
Social Media Networks

scholarly journals Social listening Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

Uses and Implementation of Social Media at University

2013 ◽  
pp. 204-222
Author(s):  
María-Jesús Díaz-González ◽  
Natalia Quintas Froufe ◽  
Almudena González del Valle Brena ◽  
Francesc Pumarola
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
University Teaching ◽  
Case Study Methodology ◽  
Social Media Networks ◽  
Communication Processes ◽  
Study Methodology ◽  
The University ◽  
Relationship Of

There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences and from the communication processes and collaboration perspectives. The purpose of this chapter is to make a contribution within the specific scope of university teaching and social media. In order to achieve this objective, a case study methodology was chosen to analyze the use and implementations of social media networks in Spanish Schools of Communication. The parameters used were chosen out of the same social media nature (potential use). The success of social media presence at Schools of Communications must follow an initial plan and a further control and supervision of the plan. The relationship of social media with the university community depends greatly upon the specific community manager’s profile and commitment.

Use of social media and e-Government in disasters: 2016 Louisiana floods case study

2017 ◽  
Vol 15 (6) ◽  
pp. 391 ◽  
Author(s):  
Daniel Bosch, MPA
Keyword(s):  
Social Media ◽  
Disaster Response ◽  
Government Agencies ◽  
Social Media Networks ◽  
Wide Range ◽  
Primary Means ◽  
Service Disruption ◽  
Use Of Social Media ◽  
Survey Responses

The case study analyzes the use of social media as a component of disaster response during and after the Louisiana Floods of August 2016. The study analyzes the survey responses of thirty social media users on a series of questions regarding social networks they regularly used during the flooding events, the extent to which users contacted government agencies via those networks, other uses of social media connected with the disaster, and whether social media served as a primary means of communication during cell carrier service interruptions. The results of this study show that there was a correlation between service disruption and increased use of social media as a means of communication. Additionally, the survey showed that social media networks have been utilized for a wide range of purposes during disasters, including locating family and loved ones, requesting help, disseminating information, and psychosocial interaction. Finally, a majority of respondents did not use social media to contact government agencies, and a number of respondents rated federal government engagement through social media as either dissatisfactory or were neutral on the question.

scholarly journals SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

scholarly journals Covid-19, Harassment and Social Media: A Study of Gender-Based Violence Facilitated by Technology During the Pandemic

2020 ◽  
Vol 4 (2) ◽  
pp. 319
Author(s):  
Mochamad Iqbal Jatmiko ◽  
Muh. Syukron ◽  
Yesi Mekarsari
Keyword(s):  
Social Media ◽  
Sexual Violence ◽  
Qualitative Method ◽  
Gender Based Violence ◽  
Study Approach ◽  
Social Media Networks ◽  
Gender Based ◽  
Forms Of Violence ◽  
Dangerous Behaviors

The transition of all individual activities in the home gives rise to two forms of violence against women, such as domestic violence and online sexual violence. Specifically, this article argues that independent quarantine during the COVID-19 pandemic has shifted the orientation of community sexual violence to technology-facilitated sexual abuse. Social media networks become a trajectory of changes in sexual violence that was initially physical into online sexual violence. This research uses a qualitative method with a case study approach to understanding the phenomenon of online sexual violence. The data presented here refer to the experiences of four survivors with different backgrounds and stories. The results show that technology has facilitated digital abuse, which impacts a series of dangerous behaviors experienced in social media. Women, as part of social media users, are very vulnerable to experiencing online sexual violence from personal relationships, boyfriend, friendship, and relatives. Space and time in the real world folded in such a way as to provide opportunities for the reality of virtual networks to become a realm of gender-based violence. At the same time, the neutrality of social media then turns into a means of supporting gender inequality

scholarly journals Using sentiment analysis to predict opinion inversion in Tweets of political communication

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Yogev Matalon ◽  
Ofir Magdaci ◽  
Adam Almozlino ◽  
Dan Yamin
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Natural Language Processing ◽  
Random Forest ◽  
Political Communication ◽  
Language Processing ◽  
Source Text ◽  
Social Media Networks ◽  
Contrasting View

AbstractSocial media networks have become an essential tool for sharing information in political discourse. Recent studies examining opinion diffusion have highlighted that some users may invert a message's content before disseminating it, propagating a contrasting view relative to that of the original author. Using politically-oriented discourse related to Israel with focus on the Israeli–Palestinian conflict, we explored this Opinion Inversion (O.I.) phenomenon. From a corpus of approximately 716,000 relevant Tweets, we identified 7147 Source–Quote pairs. These Source–Quote pairs accounted for 69% of the total volume of the corpus. Using a Random Forest model based on the Natural Language Processing features of the Source text and user attributes, we could predict whether a Source will undergo O.I. upon retweet with an ROC-AUC of 0.83. We found that roughly 80% of the factors that explain O.I. are associated with the original message's sentiment towards the conflict. In addition, we identified pairs comprised of Quotes related to the domain while their Sources were unrelated to the domain. These Quotes, which accounted for 14% of the Source–Quote pairs, maintained similar sentiment levels as the Source. Our case study underscores that O.I. plays an important role in political communication on social media. Nevertheless, O.I. can be predicted in advance using simple artificial intelligence tools and that prediction might be used to optimize content propagation.

scholarly journals SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

2021 ◽  
Author(s):  
Carley Desjardins
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Social Media Networks ◽  
What Works ◽  
Communications Technologies ◽  
Communications Theory ◽  
Information And Communication ◽  
Business To Business ◽  
Social Listening

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

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