Design emergence in Morocco as an African country: a pending institutionalization
2019 ◽
Vol 1
(1)
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Keyword(s):
If design management is worldwide institutionalized especially in developed economies, little is known about African design even though the continent is becoming an attractive economy thanks to his exponential growth and more political stability. Oriented toward one specific country: Morocco, this study through a questioning embedded in institutional theory brings an overview about design in a specific context. This research captures design management emergence in Morocco by spotting the light on the state of design institutionalization toward the creation of design value.
2018 ◽
Vol 1
(11)
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pp. 91-101
Keyword(s):
2010 ◽
Vol 19
(1)
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pp. 4-13
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Keyword(s):
Keyword(s):