Estudio de la audiencia social en Twitter de los formatos de politainment en España. El caso de ‘El Intermedio’

2022 ◽  
Vol 12 (01) ◽  
pp. 21-45
Author(s):  
Patricia Zamora-Martínez ◽  
◽  
Ana González-Neira ◽  
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Time Slot ◽  
Television Programs ◽  
Night Time ◽  
Analysis Methodology ◽  
Colloquial Language ◽  
The Social

This research delves into the television programs of political info- tainment (politainment) broadcast in 2018 in Spain and analyzes in a particular way the behavior of the infoshow ‘El Intermedio’, as well as the engagement of its social audience on the social network Twitter. For this, a content analysis methodology has been used on the tweets published by the program, the com- ments received and the reactions made by its social audience. The results of the investigation indicate that, as a whole, politainment programs, or those that include spectacular politics, and that are broadcast in the night time slot, have a greater number of followers on their Twitter profiles than those that are broad- cast in the morning, they also concentrate a higher accumulated monthly linear audience. Regarding the analysis of the tweets and comments of ‘El Intermedio’, the colloquial language and the critical and humorous intentionality are pre- dominant while the engagement obtained is scarce as it does not include only viralizing elements that reinforce its messages.

Sport Reporting in an Era of Activism: Examining the Intersection of Sport Media and Social Activism

2018 ◽  
Vol 11 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Hans C. Schmidt
Keyword(s):  
Content Analysis ◽  
Social Activism ◽  
Television Programs ◽  
Political Issues ◽  
The Public ◽  
Sport Media ◽  
High Profile ◽  
The Social ◽  
The World

While there is a longstanding connection between sports and politics, this past year has seen a surge of social activism in the world of sport, and numerous high-profile athletes have used their positions of prominence to raise awareness of social or political issues. Sport media, in turn, have faced questions regarding how best to cover such activism. Given the popularity of sport media, such decisions can have real implications on the views held by the public. This scholarly commentary discusses how sport media cover the social activism of athletes and presents the results of a content analysis of popular news and sports television programs, newspapers, and magazines. Overall, results indicate that sport media are giving significant and respectful coverage to athletes who advocate for social or political issues.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals Constructing the emotions of childhood: an analysis of Margaret Mahy’s use of emotion in her literary contribution to the School Journal

2021 ◽  
Author(s):  
◽  
Gemma Amy Helleur Hiscock
Keyword(s):  
Content Analysis ◽  
Social Construction ◽  
Research Study ◽  
Qualitative Content Analysis ◽  
School Librarians ◽  
Reader Responses ◽  
Analysis Methodology ◽  
The Social ◽  
School Journal ◽  
Margaret Mahy

<p>This qualitative content analysis research study examines how Margaret Mahy used emotion in the School Journal to form insights into reader appeal, reader response and the social construction of childhood. This research study examines Mahy’s contribution to the School Journal. The study explores this body of work in terms of how its author uses emotion to captivate readers by evoking the feelings associated with childhood. The underlying objective of the study was to provide insights into why Mahy’s work is so treasured and memorable; to explain how she uses emotion to captivate readers, and how this contributes to the social construction of childhood. The prose and poetry Mahy contributed to the School Journal prove to be a significant, rich and uncharted resource for the purposes of this research investigation. Analysis of this body of work has allowed for greater insights and understanding into Mahy’s contribution to children’s literature. It has also allowed for a greater appreciation of how Mahy’s use of emotion contributes to the social construction of childhood. This type of content analysis research study proves to be invaluable in the development of reader’s advisory services to young people. The employment of a content analysis methodology, underpinned by a discourse analysis approach, enabled the emotional narratives of Mahy’s text to be explained and understood. The study’s findings, that lightness and aliveness are the most prevalent and persuasive emotions operating within Mahy’s text, was substantiated through analysis of actual reader responses. This investigation is most applicable to school librarians, children’s librarians and educators. The study has broader implications for the improvement of client interaction and collection development in youth library services</p>

Knowledge Management Within Collaboration Processes

2011 ◽  
pp. 1176-1190
Author(s):  
Jian Cai
Keyword(s):  
Information System ◽  
Knowledge Management ◽  
Social Network ◽  
Collaborative Process ◽  
Distributed Knowledge ◽  
Web Based ◽  
Analysis Methodology ◽  
The Social ◽  
Generic Modeling ◽  
Perspective Model

Collaborative projects are relatively complex and, hence, are difficult to handle. Managing distributed knowledge among stakeholders in a systematic way is crucial to improving the collaboration productivity. This article provides a generic modeling approach that explicitly represents the perspectives of stakeholders and their evolution traversing a collaborative process. This approach provides a mechanism to analytically identify the interdependencies among stakeholders and to detect conflicts and reveal their intricate causes and effects. Collaboration is thus improved through efficient knowledge management. This article also introduces a Web-based information system that uses the perspective model and the social network analysis methodology to support knowledge management within collaboration.

scholarly journals « T’es un vrai … si … » : aimer sa ville sur une page intergénérationnelle de Facebook

2017 ◽  
Vol 42 (2) ◽  
Author(s):  
Catherine Bouko ◽  
Laura Calabrese
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Nous Avons ◽  
Personne Âgée ◽  
Affinity Spaces ◽  
The Social ◽  
Active Page ◽  
Analyse De Contenu ◽  
Common Misconceptions ◽  
Do So

In 2014, French and Belgian Facebook members witnessed the flourishing of numerous Facebook groups dedicated to their town or village that shared the same rallying cry, “You’re a real … if …” This trend spread like wildfire, to the extent that more than 160 towns/villages now have an active page on the social network. Seniors are among the most active members of these groups. In this context, the general objective of our study consisted of identifying the mechanisms through which these pages participate in building a real geo-cultural community in which the oldest Facebook members play a central role. To do so, we performed a content analysis of the 842 posts and 5,314 comments written between December 5, 2014 and January 5, 2015 in the groups representing the cities of Hannut and Jodoigne (Belgium) as well as Fourmies and Harnes (France). Our study concerns the topics of the posts, the types of actions performed by the members and the interactions among them. Our research shows that such groups create intergenerational “affinity spaces,” which debunks common misconceptions about how seniors approach the digital world.Apparus en 2014, les groupes Facebook intitulés « T’es un vrai … si … », qui rassemblent les « vrais » habitants d’une ville, se sont développés comme une traînée de poudre. Aujourd’hui, plus de 160 groupes de ce type existent sur le réseau social. Les seniors font partie des membres les plus actifs de ces groupes. Dès lors, afin d’identifier dans quelle mesure de tels groupes créent une dynamique intergénérationnelle, nous avons procédé à une analyse de contenu des 842 billets et 5 314 commentaires rédigés entre le 5 décembre 2014 et le 5 janvier 2015 au sein des groupes dédiés aux villes de Hannut et Jodoigne (Belgique) ainsi que Fourmies et Harnes (France). Notre analyse porte sur les types de sujets traités, sur les types d’actions réalisées et sur les modes d’interaction. Il en ressort que ces groupes construisent des « espaces d’affinités » intergénérationnels, qui viennent tordre le cou aux représentations souvent négatives du rapport entre le numérique et la « personne âgée ».

scholarly journals Identifying network structure, influencers and social mood in digital spheres: A sentiment and content analysis of down syndrome awareness

2018 ◽  
Vol 10 (1) ◽  
pp. 10-19
Author(s):  
Sunagul Sani Bozkurt
Keyword(s):  
Down Syndrome ◽  
Content Analysis ◽  
Social Network ◽  
Social Awareness ◽  
Daily Lives ◽  
Multiple Dimensions ◽  
The Social ◽  
Diverse Backgrounds ◽  
Online Spaces ◽  
Research Findings

AbstractDown syndrome is a sensitive subject and one that requires efforts being made to improve conditions of individuals with Down syndrome across multiple dimensions. Social awareness is one of the important dimensions for the inclusion of individuals with Down syndrome. Online spaces as well as offline spaces are an important part of our daily lives, and these spaces provide numerous opportunities to create, increase and sustain awareness of Down syndrome. From this perspective, this study examines the awareness of Down syndrome in online spaces. With this objective in mind, the research examined 4,168 conversations from 2,430 individuals that were posted in a microblogging service on WDSD. The research findings indicate that the Down syndrome network is distributed in time and space with diverse backgrounds. Key influencers were those who were already associated with Down syndrome. Furthermore, the social mood for Down syndrome was found to be positive.Keywords: Down syndrome, World Down Syndrome Day, Down syndrome awareness, social network analysis, sentiment analysis.*

scholarly journals Violence in the cartoons of past and present days

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
Author(s):  
Fina Pérez-Garcias ◽  
Santos Urbina-Ramírez
Keyword(s):  
Content Analysis ◽  
Social Concern ◽  
Analysis Methodology ◽  
The Social

This study compares several cartoon serials -from middle 60's to middle 70's- with actual cartoon programs, and has the main objective of analyzing if the social concern about the violence representation in children TV programs has provoked substantial changes during the last years. To proceed to that comparison we used the content analysis methodology. Results suggest that there was a bigger presence of violence in the «old» serials when compared to the «actual» ones, despite the language used seems to be more aggressive in the current cartoons. Persecuciones con armas, choques estruendosos, disparos, explosiones, caídas por precipicios, agresiones de lo más diverso, amenazas, imprecaciones e insultos. Estos eran algunos de los ejes recurrentes que guiaban el desarrollo de los espacios televisivos favoritos de los que éramos niños hace unas tres décadas: los dibujos animados. Se trataba de producciones mayoritariamente norteamericanas (las factorías Warner y Hanna-Barbera eran las principales realizadoras) dobladas a una variante del español con modismos y vocabulario algo «diferente» (pero que les otorgaba un sello de identidad) y, hasta mediados de los setenta, obligatoriamente en blanco y negro. En la actualidad se ha visto incrementado notablemente el tiempo que los niños dedican diariamente a ver la televisión. Y (al margen del cumplimiento o no del famoso pacto entre las cadenas televisivas con mayor audiencia), lo cierto es que, probablemente, los dibujos animados, programa infantil por antonomasia, siguen poseyendo un grado de violencia a considerar. Mucho se ha debatido e investigado acerca de la relación entre consumo televisivo y conducta agresiva, sin que se haya llegado a conclusiones definitivas. Pero no es un debate en el que consideremos preciso entrar ahora. En el trabajo que planteamos se pretende comparar las series de dibujos animados de los años 70 con las actuales, con la finalidad de comprobar si la preocupación social en torno a la representación de la violencia presente en los programas infantiles ha propiciado cambios al respecto en los últimos años. Para realizar la selección de las series antiguas, se procederá a hacer un sencillo cuestionario a personas con una edad aproximada de 40 años, preguntándoles qué series de dibujos animados recuerdan de su infancia; como información adicional, además, se les pedirá que indiquen qué recuerdan de cada serie. Con respecto a las series actuales se recogerán los índices de audiencia más recientes y se seleccionarán las más vistas. A continuación, conceptualizaremos el alcance del objeto de estudio –la representación de la violencia– para, posteriormente, realizar un análisis de contenido en diferentes episodios de varias series emitidas durante los 70 (para ello contamos con la reemisión de muchas de ellas en algunos canales de televisión por satélite) y en las series más vistas por los niños actualmente.

scholarly journals Fashion trends: how political happenings influence consumers mindsets

2021 ◽  
Author(s):  
Valentina Marques da Rosa
Keyword(s):  
Content Analysis ◽  
Case Studies ◽  
Fashion Products ◽  
Analysis Methodology ◽  
The Social ◽  
Social Cause ◽  
Social Causes

This paper focuses on how fashion products have the capacity of translating social, political and cultural happenings, influencing preferences in dress style and precipitating trends. Based on four case studies, this research explores how cultural and societal developments influence the consumption of dress styles. This includes understanding how garments and accessories associated with social causes are received by consumers. Such knowledge is useful in accurately predicting the likelihood of a trend’s adoption. The data collected from the case studies was sifted via a content analysis methodology. Study findings support that consumers’ identification with the social cause linked to a fashion product significantly increases their adoption as a trend. Furthermore, the study also demonstrates that the presence of a number of actors is needed in order for trends to achieve inception and their subsequent dissemination.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

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