scholarly journals The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

Energies ◽  
2021 ◽  
Vol 14 (19) ◽  
pp. 6198
Author(s):  
Paweł Bryła
Keyword(s):  
Willingness To Pay ◽  
Regulatory Focus ◽  
Food Products ◽  
Value Orientations ◽  
Marketing Communications ◽  
Computer Assisted ◽  
Food Market ◽  
The Impact ◽  
Domestic Products ◽  
Domestic Food

This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. The sample consisting of 1000 respondents was representative for the Polish adult population in terms of sex, age, education, place of living (rural vs. urban), and region. The willingness to pay (WTP) a higher price for domestic products was affected by the tradition and universalism values. Consumer value orientations and regulatory focus were more powerful in explaining the WTP than demographic or socio-economic variables. The theories of value orientations and regulatory focus were found to be more relevant for men than for women, as reflected in adjusted regression determination coefficients. Finally, the promotion regulatory focus was a significant predictor of the WTP among men, but not among women. Based on my findings, it is recommended (1) to emphasize the following elements in marketing communications in order to stimulate the purchases of domestic food products: appeals to tradition, customs, ecology, being natural; (2) to take into account the Schwartz values in consumer segmentation on the food market; (3) to differentiate marketing communications for domestic food products on the basis of gender segmentation: in messages addressed to male consumers, arguments appealing to the promotion orientation should be used more frequently.

Analytical measurements in food examination

2020 ◽  
pp. 38-41
Author(s):  
Sergey Khurshudyan ◽  
E. Lazareva ◽  
Anastasia Ryabova ◽  
Yu. Mikhaylova
Keyword(s):  
Continuous Improvement ◽  
Historical Context ◽  
Food Products ◽  
Quality And Safety ◽  
Analytical Instruments ◽  
New Approaches ◽  
Analytical Measurements ◽  
Product Identification ◽  
Food Market ◽  
Domestic Food

The process of formation and continuous improvement of methods for assessing the quality and safety of food products using analytical instruments to expose the increasingly sophisticated falsification of food products in the domestic food market can be traced in the historical context. In this article, you can learn about new approaches to product identification.

Unlearned lessons of food price spikes

2021 ◽  
pp. 25-45
Author(s):  
R. R. Gumerov
Keyword(s):  
Critical Analysis ◽  
Price Volatility ◽  
Food Products ◽  
Executive Branch ◽  
Food Price ◽  
Food Market ◽  
Essential Food ◽  
Domestic Food ◽  
Price Spikes

The article substantiates the author’s hypothesis of the fundamental reasons for periodic «ups» in prices for essential food products, including the most recent price jump in the second half of 2020. Both the official assessments of the causes of recurring food price surges and the measures taken by the executive branch to stop and prevent them are subjected to critical analysis. Conclusions and fundamental proposals are formulated aimed at eradicating the systemic causes of price volatility in the domestic food market.

Food quality vs food patriotism

2019 ◽  
Vol 121 (2) ◽  
pp. 371-385 ◽  
Author(s):  
Mirzobobo Yormirzoev ◽  
Ramona Teuber ◽  
Tongzhe Li
Keyword(s):  
Food Quality ◽  
Food Products ◽  
Russian Government ◽  
Content Type ◽  
Valuation Model ◽  
Trade Offs ◽  
Food Market ◽  
Imported Food ◽  
The Right ◽  
Domestic Food

Purpose The purpose of this paper is to investigate the role of perceived food quality and consumer ethnocentrism and potential trade-offs between these two concepts in Russian consumers’ food purchase decisions after the implementation of the Russian import ban. Design/methodology/approach Survey data were collected via in-person interviews in the City of Perm, which is one of the largest and most industrial cities in Russia. A double-bounded dichotomous-choice contingent valuation model is utilized to estimate willingness to pay (WTP) and to analyze factors that affect consumers’ choice. Findings The results suggest that most respondents do not consider domestically produced cheese as a risky product in terms of food safety but simply of lower quality than imported cheese. However, the average respondent’s WTP discount for domestic cheese compared to imported cheese is 8 percent, which is relatively small. This corresponds to participants’ opinion that buying domestic cheese is the right thing to do since it supports Russian farmers and producers. The results indicate further that with increasing education and income levels, individuals are less likely to prefer domestically produced cheese for either economic or quality reasons. This effect is stronger for the quality preference. Research limitations/implications The results indicate that if the Russian government aims at expanding the domestic food market further, more attention needs to be paid to ensuring the quality of domestic food products in order to increase consumer acceptance and WTP. Originality/value This is the first study providing empirical evidence on Russian consumers’ attitudes and perceptions of domestically vs imported food products after the implementation of the Russian import ban, which can be considered as an external policy shock.

scholarly journals MARKETS OF GEORGIAN AGRO-FOOD PRODUCTS AND EXPORT STIMULATING ECONOMIC POLICY

2019 ◽  
Vol 4 (8) ◽  
pp. 44-53
Author(s):  
Eteri Kharaishvili ◽  
Ia Natsvlishvili
Keyword(s):  
Economic Policy ◽  
Positive Impact ◽  
Geographical Area ◽  
Food Products ◽  
Food Markets ◽  
Contemporary World ◽  
Security Problem ◽  
Food Market ◽  
The One ◽  
The Impact

The article substantiates the importance of the development of food markets in the solution of food security problem. It is argued that the tendency of demand for food has an increasing trend and the development of food markets still remains one of the most important challenges of contemporary world. The study analyzes the markets of Georgian agro- food products and studies the modern challenges in these markets. Comparative analysis of Georgian and Spanish food markets is conducted. The article estimates the positive and negative trends of export of Georgian agro-food products as well as the possibilities of diversification of products in the food markets. According to “The Impact-Immediacy” matrix the hindering factors of Georgian agro products export are identified. Using the «Priority Scheme» the priorities of economic policy stimulating the export of agro-food products are revealed. In terms of geographical orientation of the export the possibilities of diversification of food markets are discussed, especially in European markets. The conclusion is made that, in general, European food market is characterized by the growing tendency. However, in these markets there is no similar tendency for Georgian agro-food products. According to the study of the share of Georgian products and export growth rates in different countries the positive correlation between these variables is determined. But this circumstance is not considered to be sufficient for the positive impact on the economic growth. The conclusion is made that using effective mechanisms of export stimulation allows the diversification of export of Georgian agro products on the traditional but growing food markets on the one hand and on the other hand the expansion of geographical area of export markets.

scholarly journals To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
New Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Food Products ◽  
Perceived Health ◽  
Computer Assisted ◽  
Food Market

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

scholarly journals New trends and innovative approaches in personnel management of food businesses in Slovakia

10.5219/1233 ◽  
2020 ◽  
Vol 14 ◽  
pp. 178-188
Author(s):  
Zuzana Lušňáková ◽  
Silvia Lenčéšová ◽  
Mária Šajbidorová ◽  
Veronika Hrdá ◽  
Boris Rumanko
Keyword(s):  
Personnel Management ◽  
Food Products ◽  
Main Task ◽  
Management Innovation ◽  
Business Managers ◽  
Field Development ◽  
Spearman Test ◽  
Domestic Products ◽  
Domestic Food ◽  
Innovative Approaches

New practices and changes are appearing in personnel management in the same way as they occur in other areas of management. New trends, which have various ways of implementation, emerge, along with its impact on employees, managers and businesses. Employees are an important part of each business and therefore, it is important to have right people in right places. The objective of the paper is to find out how food businesses working in Slovakia are implementing an innovative approach to the personnel management. The research actively included 453 food businesses from all Slovakia. We decided to do research into these businesses because they are household names in the field of production of domestic food products. Production of high-quality domestic food products is considered important not only for people´s nutrition and availability of quality domestic products but also due to sustainability of the employment rate in this field, development and recruitment of professional, qualified and engaged employees. The statistical relations and correlations between variables were performed by Cronbach alpha, Spearman test, Kruskal-Walis test using programs EXCEL and SAS Enterprise Guide 7.1. We found out that food businesses in Slovakia had already started to implement innovative approaches to the personnel management, but there are still significant reserves and shortcomings. The positive aspect is that food business managers have understood importance of personnel management innovation because nowadays, their main task to find, recruit, select and retain a prospective employee.

Sustainability and country-of-origin

2019 ◽  
Vol 122 (1) ◽  
pp. 291-308 ◽  
Author(s):  
Franziska Götze ◽  
Thomas A. Brunner
Keyword(s):  
Principal Component ◽  
Hierarchical Cluster ◽  
Food Products ◽  
Decision Criterion ◽  
Content Type ◽  
Homogeneous Groups ◽  
Food Shopping ◽  
French Speaking ◽  
Domestic Products ◽  
Domestic Food

Purpose The purpose of this paper is to gain a deeper understanding of the market for sustainably produced domestic products by categorising consumers into homogeneous groups. Thereby, the role of sustainability in the purchase of domestic products should also be identified. Design/methodology/approach Paper-and-pencil questionnaires were sent to a random sample of Swiss households and completed by 1,174 individuals from the German- and French-speaking parts of Switzerland. A principal component analysis resulted in 12 components, which were then used in a hierarchical cluster analysis. Findings For all the identified consumer segments except one, sustainability or product origin (or both) is an important decision criterion that influences their food shopping behaviour. The results show that patriotism is not necessarily the only reason for buying domestically produced food and agricultural products. The decision to buy domestic food products is also associated with ecological, economic and social sustainability as well as other factors, such as healthfulness, regionality and seasonality. Originality/value The study shows how the sustainability and consumption of domestic food products are linked and reveals important drivers of consumption.

scholarly journals Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

2019 ◽  
Vol 11 (22) ◽  
pp. 6408 ◽  
Author(s):  
Paweł Bryła
Keyword(s):  
Sustainable Consumption ◽  
Food Products ◽  
Distribution Networks ◽  
Multiple Regression Model ◽  
Development Economic ◽  
Computer Assisted ◽  
Regional Food ◽  
Food Purchases ◽  
Important Barrier ◽  
Food Market

The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

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