scholarly journals Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

2019 ◽  
Vol 11 (22) ◽  
pp. 6408 ◽  
Author(s):  
Paweł Bryła

The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

Foods ◽  
2019 ◽  
Vol 8 (10) ◽  
pp. 467 ◽  
Author(s):  
Andrzej Soroka ◽  
Julia Wojciechowska-Solis

The aim of this paper is to determine the awareness measures of consumers from Eastern Poland and Western Ukraine towards regional food products, including consumer knowledge on regional products available in the media and their availability on the food market. The effort was made to compare consumers’ opinions on the reasons for purchasing regional food and ways of distinguishing it from conventional products, as well as on the availability of regional products. Consumer awareness—that is, making informed choices based on the knowledge we have—is a measure of attitudes and cognition, and sometimes can be directed towards the brand, which is the product’s regional designation. Therefore, it is necessary to comment that attitudes towards regionality can generate a behavioral intent. A diagnostic survey with an author’s questionnaire was used in the study, which helped to survey 1128 respondents from Eastern Poland—that is, from the Podlaskie, Lublin, and Subcarpathia regions—and 1072 from Western Ukraine, including the Volyn, Lviv, and Transcarpathia regions. Discriminant function analysis was used in statistical analysis. Both residents of Eastern Poland and Western Ukraine obtained information on regional food products from their friends or family and from television (TV), internet, and regional fairs. Consumers from both countries pointed at too many possibilities of purchasing regional products; at the same time, they paid attention to a limited number of points of sale. TV and Internet have a great promotional potential to educate young consumers focused on the purchase of regional food products.


2021 ◽  
Vol 3 ◽  
pp. 154-161
Author(s):  
A.A. Niyazbayeva ◽  
◽  
Z.О. Imanbayeva ◽  
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◽  
...  

The aim is to consider the current problems of ensuring food security, including the selfsufficiency of the region with food products with the effective functioning of the regional food market on the example of the Aktobe region. Methods - statistical and economic, comparative analysis, monographic, computational-constructive, abstract-logical. Results - the factors influencing on the formation of the level of food supply in the region and allowing the most reliable display of the structure of the diet of food products of the main population groups are systematized. The parameters that can be used to reflect the effectiveness of the action of specific types of food markets (meat, milk, bread, sugar, etc.) and effectiveness of government programs are highlighted. The features of the agro-industrial complex of the Aktobe region and the issues of ensuring its food security are determined. The effectiveness of agricultural policy measures to solve the problem of economic security of the region by regulating prices on market of consumer products has been proved. The results of the study of the main indicators characterizing the degree of socio-economic development of the region are presented. The analysis of the rate of expansion of food products market is presented. Conclusions - the authors focus on the need to develop measures aimed at achieving an optimal level of food self-sufficiency in the region, taking into account the factors that determine the development of food market and the food industry. The influence of digital and the latest communication technologies on increasing the information security of the subjects of the food market is justified, taking into account the level of consumer prices and effective demand of the population. Practical recommendations to improve food security and develop food market in the Aktobe region have been developed.


2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Svetlana Shchepina

The main issue currently being addressed by the assortment policy is determining the set of product groups that will be the most preferable for the successful oper-ation of a retail enterprise. The most important direction of the assortment policy is to retain regular customers and attract the interest of new ones. Assortment management is of particular importance in the food market. A significant role in providing the population with food is played by regional distribution networks, which form the demand for products through competent assortment manage-ment. The article discusses ways to improve the assortment policy of regional re-tailers that are engaged in the food market. A general description of the function-ing of regional retail chains is illustrated by the example of «Slata» group of companies in order to optimize the process of managing the assortment of food products.


Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.


Energies ◽  
2021 ◽  
Vol 14 (19) ◽  
pp. 6198
Author(s):  
Paweł Bryła

This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. The sample consisting of 1000 respondents was representative for the Polish adult population in terms of sex, age, education, place of living (rural vs. urban), and region. The willingness to pay (WTP) a higher price for domestic products was affected by the tradition and universalism values. Consumer value orientations and regulatory focus were more powerful in explaining the WTP than demographic or socio-economic variables. The theories of value orientations and regulatory focus were found to be more relevant for men than for women, as reflected in adjusted regression determination coefficients. Finally, the promotion regulatory focus was a significant predictor of the WTP among men, but not among women. Based on my findings, it is recommended (1) to emphasize the following elements in marketing communications in order to stimulate the purchases of domestic food products: appeals to tradition, customs, ecology, being natural; (2) to take into account the Schwartz values in consumer segmentation on the food market; (3) to differentiate marketing communications for domestic food products on the basis of gender segmentation: in messages addressed to male consumers, arguments appealing to the promotion orientation should be used more frequently.


2012 ◽  
Vol 12 (2) ◽  
pp. 181-198 ◽  
Author(s):  
Marijn H.C. Meijers ◽  
Ynte Van Dam

In this paper socio-demographic characteristics of sustainable food consumers are studied by using actual purchasing data of 4,412 households in a wide range of food products over a twenty week period in the months November 2008 till March 2009. Our results indicate that purchasing sustainable food products is still the exception rather than the rule. Socio-demographic characteristics are (weakly) related to the purchasing sustainable food items. Specifically, people with a higher education and those living in a more urban area are more likely to purchase sustainable products. Psychographic data on a subsample (n=1,112) show a weak relation between sustainability concerns and sustainable behaviour. Scales measuring people's sustainability concerns specific to purchasing products (e.g. Ethical orientation scale) are better predictors of people's sustainable consumption than scales measuring people's general sustainability concerns (e.g. Connectedness to Nature scale). Since consumer characteristics seem to be of little predictive value of sustainable consumption it may be wise to shift the focus from investigating who the sustainable consumer is to how to make sustainable products successful. In the discussion we offer some initial guiding principles.


2020 ◽  
Vol 208 ◽  
pp. 01009
Author(s):  
Olga Chugunova ◽  
Marina Shkolnikova ◽  
Elena Kadritskaya

The current state of the economy requires a qualitatively new organization of the region’s food market. The development of regional food markets should be based primarily on a fuller use of local raw materials. The most important task in the development of the regional food market is the search for new sources of natural biologically active substances and the development of functional food products based on them. Melanin is a unique biologically active substance with inhibitory, protective, antioxidant, antibacterial, antiviral and antifungal effects. The main plant sources of melanin are chaga, birch mushroom and sunflower husk, the use of which is not always advisable and economically profitable. It is advisable to consider buckwheat husk Fagopyrumesculentum, which is characterized by the absence of ballast fraction and a high content of brown pigment localized in the outer layers of the cellular wall of the entire grain shell, as a promising raw material source for the isolation of melanin. The biochemical characteristics of melanin from alternative raw sources require a more detailed study of the properties of the pigment, in particular the functional ones, to confirm the practical possibility of using them as functional food ingredients in food products - antioxidants and biosorbents-detoxifying agents.


Author(s):  
А. Kh. Dikinov ◽  
А. А. Eshugaova ◽  
М. М. Abdurakhmanova ◽  
М. А. Sadueva

The most progressive and promising model of spatial organization of food markets of the North Caucasus Russian Theatre is a cluster model. In the proposed methodology of the process approach to develop a structural model of agro-food cluster in the NORTH is cluster analysis. The regional food market as a single system, which combines production, marketing and consumption of foods with a specific hierarchy, is characterized by different relationships and proportions between its components and is an important an indicator of a country's economic development, achieving food security. Disclosure of potential in a market system, its effective use, taking into account regional particularities and specificities of the economy, improvement of the spatial organization and improving the efficiency of such a complex system as the regional food market is impossible without knowledge of its essence, principles of formation and operation. In this connection there was a need to develop modern methods of research, evaluation, analysis, improvement of structure and functional organisation of the regional food markets as an important factor for the socio-economic development the country. The novelty of the research lies in the fact that the clustering of agribusiness implemented taking into account the peculiarities of regional AIC on the basis of strategic management zones: industrial, conventional and organic. To determine the effectiveness of the cluster algorithm of its evaluation, which is based on the criteria of usefulness and survival in the conditions of the cluster in the region, which are defined using evaluation scales and weights the main factors utility and survival in the cluster.


2020 ◽  
pp. 38-41
Author(s):  
Sergey Khurshudyan ◽  
E. Lazareva ◽  
Anastasia Ryabova ◽  
Yu. Mikhaylova

The process of formation and continuous improvement of methods for assessing the quality and safety of food products using analytical instruments to expose the increasingly sophisticated falsification of food products in the domestic food market can be traced in the historical context. In this article, you can learn about new approaches to product identification.


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