scholarly journals STRATEGI PEMASARAN BEPANG MENGGUNAKAN KOMBINASI METODE SWOT AHP DI INDUSTRI BEPANG UD. CAP BUNGA

2019 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Rizki Amalia ◽  
Nina Hairiyah
Keyword(s):  
Electronic Media ◽  
Marketing Strategies ◽  
Printing Press ◽  
Product Packaging ◽  
Expert Choice ◽  
Factors Influencing ◽  
Quality Product ◽  
Simple Product ◽  
Quality Material ◽  
Analysis Of Swot

Trade (UD) Cap Bunga an industry houselhold products unlike bepang located in pelaihari sout Kalimantan. Research purpose analyze what factors most affect planning marketing strategies bepang internally and externally. Determine marketing strategies bepang uses the training ahp by the application of expert choice 2000. Methods used is the methods of Analysis Strengh, Weaknes, Opportunities, Threat ( SWOT) and  Anaytic Hirerarchy Proces (AHP). The results of marketing strategies factors influencing the bepang is. Power (Strengh) bepang products quality product using the resulting 4,66 and industry bepang obtain certificates/business licensing letter 4,33 produced by the. Weaknes (weaknes) bepang use simple product packaging and the products of the 2,66 bepang not easlily repaired by 1,66 score.Opportunities (opportunities) product bepang easy marketed the score by which  produced 4,66  and products bepang competitive with other products the score the was produced 4,66.Threat (threat) in marketing not promote a printing press and electronic media the score that was produced 2,66 and is a product similar with score that was produced 3. Alternative marketing strategy using the method of analysis of SWOT AHP is to maintain quality material so that the certificate/letter of bussiness permission to make bepang product UD. Cap Bunga easy to market and qualite competitive with ather products.

Consumer Perception

2015 ◽  
pp. 1-22
Keyword(s):  
Marketing Strategies ◽  
Consumer Perception ◽  
Environmental Cues ◽  
Sensory Cues ◽  
Consumer Behaviors ◽  
Product Packaging ◽  
Sensory Marketing ◽  
Conscious Processing ◽  
Five Senses ◽  
And Performance

Sensation and perception refers to different stages in the processing of stimuli that influence consumer behaviors. The five senses involved in sensation and perception—touch, smell, taste, hearing, and vision—have important implications for marketers. Consumers often make inferences about the quality and performance of products on the basis of sensory cues. Product packaging can also be an important cue from which consumers can derive information and make evaluations about the performance of the product. This chapter also discusses non-conscious processing of environmental cues and how unconsciously perceived stimuli affect a variety of consumer behaviors. The research presented in this chapter on sensory cues and unconscious processes can help managers to develop effective sensory marketing strategies.

scholarly journals Factors influencing the consumer behaviour when buying food

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 276-284 ◽  
Author(s):  
J. Stávková ◽  
H. Prudilová ◽  
Z. Toufarová ◽  
L. Nagyová
Keyword(s):  
Social Group ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Annual Income ◽  
Product Attributes ◽  
Brand Quality ◽  
Factors Influencing ◽  
Quality Product ◽  
Buying Behaviour

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

scholarly journals STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 70
Author(s):  
Paradita Putri Amelia ◽  
Ni Made Oka Karini ◽  
Ni Gusti Ayu Susrami Dewi
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Literature Study ◽  
Purposive Sampling ◽  
Quality Product ◽  
Marketing Activities ◽  
Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

An Examination of Product Packaging Marketing Strategies Used to Promote Pediatric Multivitamins

2014 ◽  
Vol 40 (3) ◽  
pp. 564-568 ◽  
Author(s):  
Danna Ethan ◽  
Corey H. Basch ◽  
Lalitha Samuel ◽  
Christine Quinn ◽  
Stephanie Dunne
Keyword(s):  
Marketing Strategies ◽  
Product Packaging

scholarly journals Meningkatkan Daya Saing UMKM Kicimpring melalui Program “Melek UMKM”

2020 ◽  
Vol 8 (1) ◽  
pp. 5040
Author(s):  
Agi Syarif Hidayat ◽  
Kartono Kartono ◽  
Mardiyani Mardiyani ◽  
Ismu Lisara
Keyword(s):  
Community Empowerment ◽  
Product Packaging ◽  
Participatory Learning ◽  
Participatory Learning And Action ◽  
Product Image ◽  
Three Stages ◽  
Simple Product ◽  
Evaluation And Monitoring ◽  
The Right ◽  
Brand Product

Abstract. The purpose of this community empowerment activity is to increase the competitiveness of MSMEs through the "MELEK (Brand, Lebel and Packaging) MSME" program. The community empowerment method used in this activity is Participatory Learning and Action. The location of the activity was carried out at Kicimpring MSME in Cimara Village, Kuningan Regency, West Java Province. The reason for selecting community empowerment locations is because Kicimpring MSMEs do not yet have brands, labels and only have simple product packaging. Community empowerment activities are carried out through three stages: 1) Planning, 2) actions, 3) evaluation and monitoring. The results of this community empowerment activity are: 1) MSMEs have an awareness of the importance of brand, product labels and packaging, 2) MSMEs can determine the right trademark, 3) there are improvements to product packaging, 3) an increase in product image in the eyes of consumers, 4) an increase in sales of products after the product was given a brand, label and packaging. Based on evaluation and monitoring it can be concluded that the "MELEK UMKM" program can improve the competitiveness of MSMEs.Keywords: Brand; Labels; Packaging; MSMEsAbstrak. Tujuan kegiatan pemberdayaan masyarakat ini adalah untuk meningkatkan daya saing UMKM melalaui program “MELEK (Merek, Lebel dan Kemasan) UMKM”. Metode pemberdayaan masyarakat yang digunakan dalam kegiatan ini adalah Participatory Learning and Action. Lokasi kegiatan dilaksanakan pada UMKM Kicimpring di Desa Cimara Kabupaten Kuningan Provinsi Jawa Barat. Alasan pemilihan lokasi pemberdayaan masyarakat adalah karena UMKM Kicimpring belum memiliki merek, label serta hanya memiliki kemasan produk yang sederhana. Kegiatan pemberdayaan masyarakat dilakukan melalui tiga tahapan yaitu 1) Perencanaan, 2) tindakan, 3) evaluasi dan monitoring. Hasil dari kegiatan pemberdayaan masyarakat ini yaitu : 1) UMKM memiliki kesadaran mengenai pentingnya merek, label dan kemasan produk, 2) UMKM dapat menentukan merek dagang yang tepat, 3) adanya perbaikan kemasan produk, 3) adanya peningkatan citra produk dimata konsumen, 4) adanya peningkatan penjualan produk pasca produk diberi merek, label dan kemasan. Berdasarkan evaluasi dan monitoring dapat disimpulkan bahwa program “MELEK UMKM” dapat meningkatkan daya saing UMKM. Kata Kunci : Merek; Lebel; Kemasan; UMKM

scholarly journals Factors determining the marketing strategies of construction firms: construction professionals' perspective

2020 ◽  
Vol 11 (3) ◽  
pp. 1070
Author(s):  
Imoleayo Abraham Awodele ◽  
Adesoji Anthony Adegboyega ◽  
Onyinye Sofolahan ◽  
Abdullahi Adamu ◽  
Kenneth John Saidu
Keyword(s):  
Organizational Performance ◽  
Critical Role ◽  
Profit Maximization ◽  
Marketing Strategies ◽  
The Body ◽  
Item Score ◽  
Construction Firms ◽  
Factors Influencing ◽  
Construction Organizations ◽  
Major Factors

Construction firms are not dedicated to the comprehensive adoption of marketing concepts and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and loyalty and improved overall organizational performance. The purpose of this paper is, to assess the perception of construction professionals regarding the factors influencing the choice of marketing strategies adopted by their construction firms. A questionnaire survey approach was used in the study. The questionnaires were administered to construction professionals within the study area, Frequency, Percentile, Mean item score and Kruskal-Wallis test were used to analyses the data collected. The study found that employees' competence, technical knowledge of the firm, macroeconomic environment, and innovation are the major factors that influence the choice of marketing strategy. It was concluded that a firm's employee's knowledge and competencies and technological innovation plays a critical role in the adoption of suitable marketing strategies in the construction industry. In addition, there is agreement among construction professionals regarding the factors influencing the choice of marketing strategies adopted by their firms. This study adds to the body of knowledge existing on marketing and marketing strategies in construction organizations in Nigeria.

scholarly journals Assessment of individual risk of food interactions while taking warfarin

2021 ◽  
Vol 93 (2) ◽  
pp. 187-192
Author(s):  
Yu. P. Skirdenko ◽  
N. A. Nikolaev
Keyword(s):  
Warfarin Therapy ◽  
Lifestyle Modification ◽  
Food Preferences ◽  
Initial Assessment ◽  
Individual Risk ◽  
Factors Influencing ◽  
Frequency Of Use ◽  
Test Version ◽  
Simple Product ◽  
The Individual

Aim. To develop a questionnaire to assess the individual risk of food interactions in a patient taking warfarin. Materials and methods. Based on the review of 159 literature sources, a test version of the questionnaire was formed. 196 respondents took part in the pilot part of the study to assess the multiplicity and volume of food consumption. For the initial assessment of the risk limit of the diet, complications of warfarin therapy were registered no earlier than 24 weeks later. Results. The final version of the questionnaire included 25 products that are most frequently consumed and significant in relation to the risk of alimentary interactions. The questionnaire contains 2 groups of products: increasing and decreasing the activity of warfarin. The volume and frequency of use of each product is evaluated in points that are calculated as the simple product of weights of frequency and volume, with a minimum value of 0 and maximum of 12. The number of points for each product is calculated separately. The points obtained are summed for a group of products that increase the activity of warfarin, and for a group of products that reduce it, and the overall risk score is calculated. The average number of points for the use of products that affect the activity of warfarin in patients with AF with complications of therapy was 75.7831.97 b. The calculation of the design validity of the questionnaire (Cronbachs a=0.864) showed a good level for confirmation purposes. Conclusion. A specialized questionnaire was developed, implemented as a computer program, to assess the significance of food preferences in ensuring the safety and effectiveness of warfarin therapy. Further research is required to determine the risk limit of alimentary interactions of warfarin, but now this questionnaire can be used to monitor the uniformity of consumption of products that affect its activity. The authors suggested using a questionnaire for assessing the risk of food interactions as one of the factors influencing the decision to prescribe warfarin to patients with insufficient adherence to lifestyle modification.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA JUS BUAH DEPOT SALMON DI SURABAYA

PERFORMA ◽  
2021 ◽  
Vol 4 (5) ◽  
pp. 700-707
Author(s):  
Jovi Vachel ◽  
Wirawan ED Radianto
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Fruit Juice ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Product Packaging ◽  
Beverage Industry ◽  
Quality Product ◽  
Food And Beverage

This research is based on the failure of researchers' business namely Carico, Carico is a company engaged in the Food and Baverage industry, Carico is one of the original local brands of Indonesia, which sells authentic Carica fruit juice, Carica fruit can only grow in 2 places in the world. Carica fruit juice with a sweet and fresh taste has many health benefits, such as smooth digestion. However, as the sales process in Carico fluctuated, the researchers wanted to benchmark with similar competitors. Researchers use Salmon Depot Juice as a benchmarking in this study because the Salmon Depot Juice business is much better profit. Jus Depot Salmon was established in 2016 at Ciputra University in Surabaya. Prices offered by Salmon Depot juice range from IDR 10,000 - IDR 20,000. Salmon Depot Juice uses one employee and sells a variety of juice variants. In one day, it can sell 100 to 150 cups with a turnover of Rp 1,000,000 to Rp 2,000,000. Consumers who buy are Ciputra University students. The formulation of the problem in this study is whether the quality, price, and packaging of the product affect the purchasing decision of salmon depot fruit juice products in Surabaya. That is expected to be input for researchers in making improvements and adding insights about purchasing decisions, product quality, product prices and product packaging in running a food and beverage industry business. Researchers used quantitative methods with a population of consumers who bought Salmon Depot juice products in Surabaya with an infinite amount, using 385 people taken from the formula according to (Sugiyono, 2018; 142). The data collection method uses an offline questionnaire using a Likert scale and uses multiple linear regression analysis. The results of this study are the quality, price and product packaging significantly influence purchasing decisions. Keywords: product quality, product prices, product packaging, purchasing decisions.  

scholarly journals Exploration Of Knowledge And Attitudes Of Remang Fish Skin Cracker Producers Related To Food Labeling In Indramayu Cracker Industry Area

2021 ◽  
Vol 1 (2) ◽  
pp. 31-40
Author(s):  
Mia Aunillah Najdain ◽  
Dian Luthfiana Sufyan ◽  
Taufik Maryusman ◽  
Luh Desi Puspareni
Keyword(s):  
Industrial Area ◽  
Marketing Strategies ◽  
Food Labels ◽  
Fish Skin ◽  
Product Packaging ◽  
Study Approach ◽  
Knowledge And Attitudes ◽  
Industry Area ◽  
Depth Interviews

As many as 20 out of 30 producers who sell remang fish skin crackers with incomplete food labels and consumers still pay less attention to the food labels on the product packaging. This study aims to explore the knowledge and attitudes of remang fish skin cracker producers on food labels in the Indramayu Cracker Industrial Area. In-depth interviews with 16 producers were conducted using a case study approach with 5 (five) domains, namely knowledge of food labels, attitudes towards food labels, skills to making food labels,  perceptions of food labels (images), and marketing strategies. The results showed that based on the knowledge, attitudes, and skills of remang fish skin cracker producers on food labels, it was stated that the producers were able to make food labels.

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