scholarly journals PENGARUH CITRA MEREK, KEMUDAHAN TRANSAKSI DAN LOKASI TERHADAP KEPUTUSAN MENJADI ANGGOTA KOPERASI SYARIAH BMT BISMA TANGERANG

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Nur Jamaludin ◽  
Rohadatul A'is
Keyword(s):  
Hypothesis Testing ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Image Variables ◽  
Regression Tests ◽  
Simultaneous Influence

<em>This study aims to determine the effect of brand image, ease of transaction and location on the decision to become a member of the Sharia Cooperative BMT BISMA Kelapa Dua Tangerang. This study took the population of members of the BMT BISMA Kelapa Dua Sharia Cooperative with purposive sampling technique. The method used is descriptive quantitative by conducting statistical tests consisting of validity, reliability, classical assumption tests, multiple regression tests and hypothesis testing by testing brand image variables, transaction convenience and location  partial or simultaneous influence on the decision. The findings of this study indicate that the ease of transaction and location variables have a positive and significant influence on the decision to become a member of the BMT BISMA Sharia Cooperative. While the brand image variable does not have a significant influence on the decision to become a member of the BMT BISMA Sharia Cooperative.</em>

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals Pengaruh Brand Image Terhadap Keputusan Nasabah Bank Kalbar Dalam Memilih Produk Tabungan Simpeda

2016 ◽  
Vol 10 (3) ◽  
pp. 499
Author(s):  
Firman A
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Test Results ◽  
West Kalimantan ◽  
Savings Bank ◽  
Influential Variable ◽  
Image Variables

The research objective was to examine the influence of brand image on the customer's decision to choose products Savings Bank of West Kalimantan Simpeda. This type of research is descriptive. All customers who have the Savings Bank of West Kalimantan Simpeda the population, while the sample is 100 respondents who have Simpeda Savings Bank of West Kalimantan using incidental sampling technique. Analysis of the data used is simple linear. This research data obtained through observation, interviews and the results of a questionnaire distributed to respondents. The study's findingsindicate that the test results of multiple linear regression, it is known that the variable image producers and image of the products have a significant impact on customer decisions in choosing products Simpeda Savings Bank of West Kalimantan, while for consumer image variable has no effect, while the most influential variable is a variable the image of the product. From the test results simultaneously (F test) andpartial (test T) turns research results prove that all dimensions (image producers, consumers imagery and imagery products) of a brand image variables simultaneously have significant influence on customers' decisions in choosing Savings Simpeda, whereas in partial image of the consumer does not have a significant influence on brand image for variables that most influence on customers' decisions in choosing a savings product Simpeda is the image of the product.

scholarly journals The Effect of Recruitment and Training on Commitment and Performance of Village Business Entity (Bumdes) Management in Kampar Regency Riau Province

2020 ◽  
Vol 2 (2) ◽  
pp. 135-146
Author(s):  
Novianti Zalukhu ◽  
Susi Hendriani ◽  
Kurniawaty Fitri
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purposive Sampling ◽  
And Performance ◽  
And Training

This study aims to determine the effect of recruitment and training on the commitment and performance of Village Bussiness Entity managers in Kampar district. The population in this study were all managers who were members of Village Bussiness Entity in Kampar Regency. Primary data in this study were collected by using questionnaire as research instrument to prove the results of the study. Multiple regression analysis with the assistance of the SPSS program was used to test the hypothesis in this study. The sampling technique was purposive sampling method (30 Village Bussiness Entity in 30 Kampar District Villages). The results showed that: 1) There's is positive and significant influence between recruitment and commitment of Village Bussiness Entity, 2) There was positive but not significant effect between training and commitment of Village Bussiness Entity managers, 3) There is positive and simultaneously significant effect between recruitment and training towards Village Bussiness Entity, 4) There is positive and significant effect between the commitment and performance of Village Bussiness Entity.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals PENGARUH REPUTASI UNDERWRITER, PERSENTASE SAHAM YANG DITAWARKAN KE PUBLIK, DAN PENGGUNAAN DANA IPO UNTUK INVESTASI TERHADAP TINGKAT UNDERPRICING SAHAM SYARIAH PADA PERUSAHAAN YANG TERDAFTAR DI BEI TAHUN 2013-2016

2017 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Nur Afni Yunita ◽  
Muftia Chairunnisa
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
The Public ◽  
Underwriter Reputation ◽  
Independent Variable ◽  
Selection Of

This study aims to examine the influence of underwriter reputation, the percentage of shares offered to the public and the use of IPO funds for investment to the level of underpricing of Islamic shares in companies conducting IPOs in 2013-2016. The sampling technique used is a purposive sampling in which the selection of samples based on certain criteria, so that the sample obtained in this study are 33 companies from a population of 342 companies. The dependent variable in this study is underpricing, while the independent variable is the underwriter's reputation, the percentage of shares offered to the public, and the use of IPO funds for investment. This study uses multiple regression analysis with hypothesis testing using SPSS 16 for Windows. The results show that the Underwriter reputation does not significantly influence the underpricing of sharia shares. The percentage of shares offered to the public does not significantly influence the underpricing of Islamic shares and the use of IPO funds for investment does not significantly influence the underpricing of Islamic shares.

scholarly journals PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83
Author(s):  
Anggun Raswati ◽  
I Wayan Suardana ◽  
NGAS. Dewi
Keyword(s):  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Sample Selection ◽  
Industrial Sector ◽  
Regression Analyses ◽  
Brand Associations ◽  
Purposive Sampling ◽  
Statistical Version

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impression for the tourists and try to make them satisfied and make them to visit again. One of the famous Balinese souvenir shop is a souvenir shop of Rama Krisna Tuban. This research aims to determin the influence of Brand Image on tourist loyalty. Respondents in this study amounted to 185 respondents, sample selection using the Purposive sampling method, the data in the study was analyzed using multiple regression analyses assisted by the SPSS statistical version 17.0 for Windows. The results of this research there are three factors that forms the Brand Image and it was found that there was a significant influence between the strength of brand associations on tourist loyalty, there was a significant influence between favorability of brand associations on tourist loyalty, and there was a significant influence between uniqueness of brand associations on tourist loyalty).

scholarly journals PERAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI CAFE ORANGAE PUNCAK PADANJESE

2020 ◽  
Vol 6 (1) ◽  
pp. 70-78
Author(s):  
Gio Fany Farela Hidayatullah ◽  
Zakiyah Zahara
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Analysis Model ◽  
Research Subjects ◽  
Purposive Sampling

This research aims at finding out the influence of the lifestyle simultaneously and partially on the purchasing decision’s at the Cafe Orange Puncak Padanjese. The research subjects were 60 respondent, with the sampling technique used is purposive sampling. The data were taken through questionnaire, observation, and interview. Multiple Regression Analysis model was used to analyze the data. The results show that:  1) Lifestyle that consisted of dimensions of activity, interest and opinion simultaneously gives significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 2) Dimension of activity partially give significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 3) Dimension of interest partially give significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 4) Dimension of opinion partially give significant influence on the decision in purchasing at  Cafe Orange Puncak Padanjese.  Penelitian ini bertujuan untuk mengetahui peran gaya hidup secara simultan dan parsial terhadap konsumen dalam keputusan pembelian di Cafe Orange Puncak Padanjese. Subjek dalam penelitian ini adalah 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode pengumpulan data dengan kuesioner, observasi dan wawancara. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan: 1) Gaya hidup yang terdiri dari dimensi aktivitas, minat dan opini secara simultan memberikan pengaruh yang signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 2) Dimensi aktivitas secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 3) Dimensi minat secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 4) Dimensi opini secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese.

scholarly journals PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Nandia Anggraini ◽  
Fitroh Adhilla
Keyword(s):  
Significant Influence ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
Yogyakarta City

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.

scholarly journals THE INFLUENCE OF TIME PRESSURE, ROLE AMBIGUITY, WORKLOAD AND LACK OF MOTIVATION ON EMPLOYEE PERFORMANCE

Media Bisnis ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 153-160
Author(s):  
KAREL TJAHJADI ◽  
FINKA PUTRIANA CAHYADI
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Role Ambiguity ◽  
Time Pressure ◽  
Employee Performance ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Test Tool

This study aimed to determine the influence of Time Pressure, Role Ambiguity, Workload, and Lack of Motivation on Employee Performance at PT XYZ. The population of this study was all of the employees at PT XYZ. 76 respondents were chosen to be the sample of this research. The sampling technique used was purposive sampling. The questionnaire was a 26-item likert scale, created by using google form, and distributed to the respondents via email. To analyze the data, research used multiple regression analysis as a test tool. Results showed that both Role Ambiguity and Lack of Motivation have a negative and significant influence on employee performance at PT XYZ, while the two other variables, Time Pressure and Workload don’t have any influence on employee performance.

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