scholarly journals Using Military Strategy to Teach Marketing Strategy: Preparing Students for the Global Economy

Author(s):  
Diane Phillips ◽  
Jason Phillips

Young Americans have a distinct knowledge deficit regarding history, culture, and geography (Hess, 2008; National Geographic, 2006) that is so severe that they “lack even the most basic skills for navigating the international economy” (National Geographic 2006, p. 7). This manuscript provides an outline for a marketing strategy course that is designed to address these deficits. By applying concepts from military strategy to marketing strategy – with a strong emphasis on historical and geographical literacy – students achieve a deeper understanding of marketing strategy and a more flexible use of strategic principles across a variety of contexts, time frames, and national boundaries.

2020 ◽  
Vol 2 (1) ◽  
pp. 38
Author(s):  
Fenny Widyani Hartanto ◽  
Maria Yoshephine Dwi Hayu Agustini

Sun Tzu’s strategy is actually an art of war used by Chinese military under Sun Tzu to win the war. Its application has been widespread beyond the military strategy. It has also been adopted for business strategy. This manuscript is to examine applicability of Sun Tzu’s strategy on marketing. In particularly it examines if Sun Tzu’s strategy can be applied as marketing strategy. Review manuscripts in related topics and a case study on a company are the method for the examination. The result indicates that Sun Tzu’s strategy is applicable in marketing and can be related with specific marketing terms.


2017 ◽  
Vol 67 (2) ◽  
pp. 136-154
Author(s):  
Mary Genevieve Billington ◽  
Kari Nissinen ◽  
Egil Gabrielsen

In recent years, the Norwegian government has invested heavily in improving basic skills in the adult population. Initiatives have included legislation, the introduction of work-based adult education programs, and reforms in schooling. In light of this investment, we explore trends in adult literacy and numeracy, by comparing data from two international surveys of adult skills, conducted in 2003 and 2012. Paradoxically, the proportion of low-performing adults appears to have increased, most significantly in the 16- to 24-year age group and in the foreign-born population. The profile of the lowest performing group has changed in the intervening years. These findings suggest that adult education programs and the education system more generally may not be in concord with the goal of including all in the communities of the literate. We discuss policy implications, in the context of the Scandinavian model, but argue that the discussion is applicable beyond national boundaries.


Author(s):  
Victor Adjarho Ovuakporaye

This paper aims to explore the US-China trade war by looking at various issues surrounding the US-China trade relation. The US-China trade war had been imminent since January 2018, meritoriously commenced on 6 July 2018, which is still ongoing. The US imposed sanctions on various Chinese goods, which was counter by the Chinese side also. Both side have felt the effect of the trade war though China felt the impact more than United States. Though, both nations have recently held positive trade talks which leads to the first phase of negotiation the trade war is still ongoing. If the partnership between the United states and China collapses, this will also end up harming the global economy severely since they are crucial cornerstones of the international economy.


1998 ◽  
Vol 15 (3) ◽  
pp. 107-117
Author(s):  
John A. Pennell

Since the 1960s, the world has witnessed an increasing fragmentationof the production process across national boundaries; the emergence oftransnational (as opposed to multinational) corporations; the rise of newsocial movements; and heightened cross-border flows of capital andlabor. As a result of these developments, scholars and practitioners havesought to understand what has brought about these changes. Is globalizationthe culprit, or is it simply a myth? If globalization is a reality, whatdoes it entail and how does it affect the realms of economy, polityy andsociety? In Paul Hirst and Grahame Thompson’s Globalization inQuestion: The International Economy and the Possibilities ofGovernance (1 996); James H. Mittelman’s (Ed.) Globalization: CriticalReflections (1 996); and Malcolm Waters’ Globalization (1 999, the struggleto answer these questions and many others is undertaken.’This article critiques the major points presented by each author inregard to the questions asked above. Each author’s views on globalizationas it relates to the economy, the state, and culture will be examined.Furthermore, this article will show that while all three works have theirdrawbacks and shortcomings, it is recommended that each book be readto gain an understanding of the wide range of empirical and theoreticalperspectives on globalization. The conclusion will offer suggestions onareas requiring more in-depth inquiry.What Is Globalization?While Mittelman, as well as Hirst and Thompson, discuss globalizationprimarily in terms of economic processes, Waters sees globalizationas driven by social or cultural processes. According to him, globalizationis a “social process in which the constraints of geography on social andcultural arrangements recede and in which people become increasinglyaware that they are receding” (p. 3). Waters contends that in a truly ...


Subject China's military strategy. Significance On 26 May, China released a 'Military Strategy'. It lays out in public an agenda for transforming China's military power while favouring integration with the global economy ahead of chauvinistic impulses. China's neighbours and the United States will view the new ambition for "open seas" naval capability with suspicion and will want to see what the "balance between rights protection and stability maintenance" means in practice. Impacts The PLA will see the document both as an inspiring master plan and a rebuke of past inadequacies. Political leaders are forcing the PLA to abandon traditional modes of operating in order to respond flexibly to more diverse scenarios. There are new directions in cyber military readiness, naval operations and inter-theatre mobility. The Party has signalled a firmer leadership in military affairs, to align the PLA's activities better with national security priorities. The underlying message that China must become a cyber power will affect international participation in China's ICT sector.


2011 ◽  
pp. 3487-3499
Author(s):  
Helmut Druke

The pressure of modernization does not stop at national boundaries—in this respect it is universal and secular. In some regions of the world the pressure of change is particularly extreme (e.g., in Eastern Europe) where the transformation of the administration from a state socialist to a democratic institution is taking place under the enormous time pressure of complying with the new national and international standards and catching up with the global economy. Another example of a country in transformation that is extremely interested in studying best practices is China where a more efficient public administration is required to support the newly installed market economy whereas e-democracy is no issue at the moment. In view of this starting point for the universal pressure of change and reform, the responsible decision-makers are often eager to model the direction and implementation of their reforms on the best local communities. The high level of interest in the results of various benchmarking studies among local community representatives stems from this pressure and a great uncertainty about the future of public administration. Actors and experts throughout the world agree that learning from and transfer of good practices internationally can contribute to the goal of global co-operation in e-government, which is a priority of the World Summit on the Information Society. In its Action Plan, the participants of the World Summit defined as an important action to “support international cooperation initiatives in the field of e-government, in order to enhance transparency, accountability and efficiency at all levels of government” (WSIS, 2003). In its “Communication” of September 26, 2003 on “The Role of E-government for Europe’s Future” (European Commission, 2003) the Commission of the European Communities stresses the huge benefit of initiating an exchange of good practice. Best practices encompass technological, organizational, legal, and training elements, they require long-term commitment of all key actors involved, and they illustrate tangible benefits and results. Exchange of experience and replication of best practices can bring cost-savings in moving to broad take-up. It also prepares for future interoperability and interworking between administrations. (p. 21) The following discussion aims to introduce a theoretical approach which avoids the limitations of the dominant transfer theories of the “one best way” (Bartlett & Ghoshal, 1989; Ohmae, 1990; Womack, Jonas, & Roos, 1990) on the one hand and “path dependence” (Arthur, 1994; Freyssenet, Maier, Shimizu, & Volpato, 1998; Leipold, 1996; Pierson, 1998) on the other hand, and which creates a perspective for practical action in e-government. Whereas the one best way theory regards the adoption of superior concepts as the royal route to overcoming existing inadequacies, the theory of path dependence sees hardly any possibility to adopt solutions from other national environments—it considers that the bonds of the decisions of the past and inherited structures are too strong. Therefore, a clear understanding of the opportunities and limits of best practice orientation and adoption gives a clear orientation of what way to go in increasing organizational performance. The basic question is if it is advisable and feasible to adopt practices of a well-performing authority by a less-performing authority in the public administration. Before presenting empirical material on the question of what a good practice in e-government consists of it is feasible to discuss on a theoretical level principle problems with the concept of best practice.


2022 ◽  
Author(s):  
Augusto Garcia Sanjur

Abstract The international economy was drastically changed by COVID-19. As the pandemic is causing similar problems in different jurisdictions, uniformized solutions are required to have more certainty in a global economy. This is an opportunity for the uniform regulation of international contracts such as the Unidroit Principles. The provisions of the Unidroit Principles, such as force majeure and hardship, may provide parties, adjudicators, and legislators with uniform solutions to common problems caused by the pandemic.


foresight ◽  
2001 ◽  
Vol 3 (3) ◽  
pp. 205-218 ◽  
Author(s):  
François Vreÿ

A century ago, military instruments were readily deployed in imperialistic adventures or the defence of national interests. Today the strategic environment is more complex and diplomatic protocols more established. The information revolution is meanwhile telescoping time frames and proliferating futures scenarios. But even if the politicians are driving the agenda, the security imperative remains the same. For defence planners that implies new models and mechanisms, and a closer nexus in the formulation of political and defence policy.


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