scholarly journals The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions

2021 ◽  
Vol 18 ◽  
pp. 679-702
Author(s):  
Ayi Ahadiat ◽  
Albet Maydiantoro ◽  
Fajrin Satria Dwi Kesumah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Moral Obligation ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Marketing Ethics ◽  
Digital Piracy ◽  
Perceived Benefits ◽  
Moral Obligations

This study discusses an interactive model that integrates behaviour theory with ethical theory to determine individual behaviour towards digital piracy. This study uses a quantitative approach by testing assumptions using the Structural Equation Model (SEM) assisted using the AMOS 4.0 application program. The results showed that the Theory of Planned Behavior (TPB) and the theory of marketing ethics (HV theory) could be used to predict the intention to commit digital piracy. Digital piracy intentions are not influenced by TPB's arbitrary rules, while digital piracy expectations and behaviour management significantly impact digital piracy intentions. Moral obligations and perceived benefits directly influence digital piracy. Moral obligation has clear negative effects, whereas perceived benefits positively impact piracy. Moral obligation hurts subjective value. Meanwhile, the perceived dangers often undermine individual attitudes towards digital piracy. The benefits people experience influence attitudes to digital piracy. This habit has had a dramatic and positive impact on digital piracy.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Point Of View ◽  
Entrepreneurial Intentions ◽  
The Impact ◽  
Perceived Behavior

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

scholarly journals The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

2020 ◽  
Vol 12 (10) ◽  
pp. 4095 ◽  
Author(s):  
Yeajin Joo ◽  
Hwayoon Seok ◽  
Yoonjae Nam
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Rural Tourism ◽  
Social Networking Service ◽  
Tpb Model ◽  
Perceived Behavior Control ◽  
The Relationship

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjective norm was greater. Consumers’ use of SNS played a notable role in contributing to the strength of the relationship between intention to visit and subjective norm. Promoters and marketers of sustainable tourism can use the results to make more effective decisions in their businesses.

scholarly journals Sustainability-Oriented Innovation in Tourism: An Analysis Based on the Decomposed Theory of Planned Behavior

2018 ◽  
Vol 58 (4) ◽  
pp. 622-636 ◽  
Author(s):  
Lluís Garay ◽  
Xavier Font ◽  
August Corrons
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Organizational Innovation ◽  
Equation Model ◽  
Cognitive Mechanisms ◽  
Sustainability Practices

Drawing on Taylor and Todd’s “decomposed theory of planned behavior,” this study explores the sustainability beliefs, attitudes, social norms, perceived behavioral controls, and behavioral intentions of accommodation managers and considers how these relate to their uptake of water-related innovations. An online survey is used to capture data from more than 300 accommodation establishments located in Catalonia (Spain). Using a structural equation model to interpret the data, 17 hypotheses are established, of which 15 are found to be significant. The findings show how the second-order constructs informed by organizational innovation literature explain the attitudes, social norms, and perceived behavioral controls of the managers; these factors inform 56% of the sustainability behavioral intentions. We explore the cognitive mechanisms that motivate managers to introduce sustainability practices in their businesses. We contribute to theory by demonstrating the benefits of studying the belief structures that inform taking sustainability actions from the perspective of innovation.

scholarly journals EXPLANATION OF HIGH SCHOOL STUDENTS’ SMOKING BEHAVIOR: A STRUCTURAL EQUATION MODEL APPROACH WITH THE THEORY OF PLANNED BEHAVIOR

2015 ◽  
Vol 14 (2) ◽  
pp. 172-182
Author(s):  
Dilek Sultan Acarli ◽  
Melek Yaman Kasap
Keyword(s):  
High School ◽  
High School Students ◽  
Theory Of Planned Behavior ◽  
Structural Equation Model ◽  
Planned Behavior ◽  
Structural Equation ◽  
Smoking Behavior ◽  
Psychological Theory ◽  
Equation Model ◽  
School Students

Smoking is a worldwide problem that threatens people’s health. The average age of smokers has decreased with each passing day. Thus, studies focusing on preventing children or teenagers from starting smoking or studies aiming to help people quit smoking are one of the most effective ways of the fight against smoking. In order to prevent smoking behavior of young people it is necessary to thoroughly examine the reasons of such behavior. In this study, smoking behavior of high school students was examined in the framework of Planned Behavior Theory, which is a socio-psychological theory (TPB, Ajzen, 1985). With the structural equation model, which was constructed by taking TPB components into account, factors affecting students’ smoking behavior were determined. Theory of Planned Behavior has explained the smoking behaviors of the participants in 72%. It was seen that the most important TPB component that affects students’ behavior is attitude, which is followed by subjective norm and perceived behavior control, respectively. The results indicate that one should work on attitude first and foremost, and thus on behavioral beliefs in order to make changes in the students’ tendency to smoke, in other words, in their behavior. Key words: health education, smoking, structural equation model, theory of planned behavior.

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