THE THEORETICAL ASPECTS OF THE DEVELOPMENT AND IMPLEMENTATION OF THE COMPANY'S PRODUCT STRATEGY

2020 ◽  
Author(s):  
S. V. Solov’eva
Keyword(s):  
Significant Role ◽  
Enterprise Management ◽  
Market Segment ◽  
Product Strategy ◽  
Successful Operation ◽  
Product Policy ◽  
Product Strategies

The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.

scholarly journals The use of Social Media by Young Consumers in Purchasing Processes

2019 ◽  
Vol 31 (1) ◽  
pp. 84-108
Author(s):  
Magda Stachowiak-Krzyżan
Keyword(s):  
Social Media ◽  
Current Data ◽  
Decision Making Process ◽  
Market Segment ◽  
Purchasing Decisions ◽  
Young Consumers ◽  
Use Of Social Media ◽  
Source Of Information

Summary The main purpose of the article is presenting the role of social media in the process of shaping the behaviours of young consumers in the context of utilization of chosen social media in the process of making purchasing decisions. The conducted research has shown that social media constitute an inseparable part of almost every decision-making process. The contents published in social media not only generate needs among young consumers, encouraging them to make unplanned purchases, but also constitute an important source of inspiration at the stage of looking for alternatives for satisfying their needs. Additionally, social media constitute a precious source of information about products and a place for expressing opinions and sharing purchasing experiences. The article presents a definition and classification of social media, as well as current data concerning young consumers as a market segment. In further part of the article the results of research concerning the influence of chosen social media portals on the behaviours of young consumers are presented on the basis of the example of fashion market.

scholarly journals METHODICAL APPROACHES TO EVALUATION OF EFFECTIVENESS OF ASSORTMENT POLICY OF THE MODERN ENTERPRISE

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Maxim Bulava ◽  
Keyword(s):  
Policy Development ◽  
Free Market ◽  
Main Idea ◽  
Enterprise Management ◽  
Successful Operation ◽  
Modern Enterprise ◽  
Market Situation ◽  
Consumer Commitment ◽  
Market Trends

Commodity and assortment policy is the main direction of operation of any enterprise. It is very important in modern conditions, when the consumer is more demanding of goods or services, because the consumer is quite spoiled by possible variations in quantitative and qualitative indicators of goods. It is the range of goods and consumer commitment that form the market share of the company and the successful operation of the company in the market – as a consequence – making a profit. The development of an assortment policy and product strategy of an enterprise is a complex and time-consuming process that requires a complete understanding of the current market situation, knowledge of the main market trends and competitors' strategies. In the process of forming an assortment strategy for product development, consumers of the industry are studied in detail, hidden demand is studied and the potential of free market niches is assessed. Clarification of the essence of the term "assortment policy", which is the field of activity of managers and specialists in the enterprise, which is a set of principles, strategies and techniques that form the optimal range of products, in terms of increased efficiency and customer satisfaction. This direction is important in a developed economy, as modern consumers require higher requirements for product quality and design of the appearance of goods, so highlights the main objectives of product range policy. The methodical questions of formation of assortment policy of the modern enterprise which play a key role in management of the enterprise are investigated, you touch all aspects of its activity. A comparative analysis of approaches to the content and formation of this phenomenon is given. The main systems of classification of assortment policy factors used in management are given. The main idea of the study is to reveal the essence of assortment policy as an economically significant and effective tool for enterprise management. Within the framework of the article the systematization of the formation of stages of assortment policy development was considered. Classifying methods of research of assortment policy of the modern enterprise are also considered. Thus, the systematization of the existing methodological tools for the formation and implementation of range planning allows to establish its nature and understanding of why its research is needed.

scholarly journals Diversification and Integration as a Form of Providing Strategic Orientations of Enterprise Management

2021 ◽  
pp. 141-152
Author(s):  
Yakub Dadaev
Keyword(s):  
Enterprise Management ◽  
Enterprise Development ◽  
Diversification Strategy ◽  
Development Management ◽  
Financial Condition ◽  
Strategic Orientations ◽  
Internal Instability ◽  
Main Target

The article discusses the main views on understanding the strategy; levels of strategic enterprise management; the main types of strategies that can be implemented in the enterprise; classification of types of strategies. The author clarifies the interpretation of the essence of the concepts “goal”, “landmark” and “development”. The paper substantiates that the main (target) guideline of enterprise development management is to ensure its viability. Achieving this benchmark requires the implementation of a number of basic and specific benchmarks, which, together with the target, will constitute a system of strategic benchmarks. The essence of the concept of “diversification” is clarified; the motives, factors of the internal environment of the enterprise, which should be taken into account when choosing a diversification strategy are investigated; various classifications of diversification types are considered. Diversification is closely related to integration. The essence of the concept of “integration” is clarified, its forms, types, classifications, depending on certain characteristics are investigated. The place and role of diversification and integration in the strategic management of an enterprise, the criteria for the expediency of choosing and implementing a strategy are considered. It is concluded that diversification and integration are the most important tools for increasing the efficiency of the functioning of enterprises, increasing their viability and competitiveness, improving the financial condition and investment attractiveness. The purpose of the article is to expand the theoretical and methodological foundations of diversification and integration as forms of providing strategic guidelines for enterprise development management. The article determines that the strengthening of external and internal instability of the functioning of enterprises imposes new requirements on the choice and substantiation of the strategy and forms of providing strategic guidelines for managing the development of enterprises capable of ensuring viability and sustainable development.

scholarly journals ASSESSMENT OF EFFICIENCY OF ENTERPRISE MANAGEMENT

2021 ◽  
pp. 79-83
Author(s):  
Тетяна Погорєлова
Keyword(s):  
Enterprise Management ◽  
Target Market ◽  
Management Activity ◽  
Management Efficiency ◽  
Scope Of Application ◽  
Main Components ◽  
Economic Ties

The concept of "management efficiency", that is, the economic efficiency of the implementation of certain organizational and technical measures, hasbeen studied. The effectiveness of management - the effectiveness of management activities, is defined as the ratio of the results obtained from theimplementation of certain management levers in the enterprise to the costs that accompany their receipt. It is proved that management activity is oneof the most important factors in the functioning and development of enterprises in a market economy. This activity is constantly being improved inaccordance with the objective requirements of the production and sale of goods, the complexity of economic ties, the increasing role of the consumerin the formation of technical, economic and other parameters of products. The classification of management efficiency is given and characterized bythe scope of application, in accordance with the objects of definition, purpose and methods of calculation. The criteria and the system of generalizedand particular indicators, with the help of which the effectiveness of management is evaluated, are considered. Conditions are proposed that must bemet for the effective management of the enterprise, the main components of the success of the enterprise are investigated. It has been proven thatefficiency and productivity are two concepts on which every strategy of any enterprise is based. After a comprehensive assessment of approaches tomeasuring performance, efficiency and quality of management, it was concluded that a profitable business is possible only with proper management.To ensure the continuous development of the company can only optimal performance, efficiency and high quality of enterprise management, whichallows to increase its competitiveness in the target market and maximize its profits.

scholarly journals Verbal ability: A review of correlational research

2005 ◽  
Vol 37 (1) ◽  
pp. 5-27 ◽  
Author(s):  
Dejan Lalovic
Keyword(s):  
Significant Role ◽  
Verbal Ability ◽  
Intellectual Ability ◽  
Theories Of Intelligence ◽  
Correlational Research ◽  
Factor Analytic ◽  
Analytic Models

A means for the classification of results of research examining verbal intellectual ability is proposed. A review of co relational studies of verbal intellectual ability was also conducted. The role of verbal ability in various standard factor-analytic theories of intelligence was examined with special emphasis on research conducted in the Serbian language. It was concluded that verbal ability plays a significant role in all factor-analytic models and theories of intelligence, regardless of whether this was explicitly or implicitly identified by their authors. Moreover, a strong tradition of research of verbal intellectual ability in the Serbian language was found to exist.

Raiders Activity on the Market for Corporate Control as a Product of Coercive Entrepreneurship Evolution

2007 ◽  
pp. 80-92
Author(s):  
A. Kireev
Keyword(s):  
Corporate Control ◽  
Role Of Government ◽  
Market For Corporate Control ◽  
Basic Characteristics

The paper studies the problem of raiders activity on the market for corporate control. This activity is considered as a product of coercive entrepreneurship evolution. Their similarities and sharp distinctions are shown. The article presents the classification of raiders activity, discribes its basic characteristics and tendencies, defines the role of government in the process of its transformation.

The Role of Muslim Women in Civil Society In Promoting Values and Principles for Building Peace: Action Guide from The Qur’ān

Sains Insani ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 30-36
Author(s):  
Che Amnah Bahari ◽  
Fatimah Abdullah
Keyword(s):  
Civil Society ◽  
Lifelong Learning ◽  
Significant Role ◽  
Textual Analysis ◽  
Muslim Women ◽  
Peace Building ◽  
Analysis Method ◽  
Pluralistic Society ◽  
Women And Children

The whole world, the Muslim in particular has witnessed conflicts in different areas, which have hindered the developmental efforts of the nations concerned. It should be learned that most victims of these conflicts are women and children. This article attempts to elaborate the role of Muslims Women as a crucial segment in civil society in initiating peace building through nurturing process. It maintains that the adoption of the principles and values derived from the Qur’ān and Sunnah of the Prophet is necessary as a process of lifelong learning.  Those identified values constituted the framework of this article and it adopts the textual analysis method.   This article concludes that through the implementation of those values and frameworks for peace building, women as one of the important segments of civil society are able to play significant role towards initiating peace building and promoting peaceful co-existence in pluralistic society. Abstrak: Dunia Islam khususnya telah menyaksikan konflik di pelbagai daerah yang berbeza. Konflik ini telah menghalang usaha kearah pembangunan Kawasan yang berkenaan. Kebanyakan mangsa konflik ini adalah wanita dan kanak-kanak. Artikel ini cuba untuk menghuraikan peranan wanita Islam sebagai segmen penting dalam masyarakat madani dalam membangun proses kedamaian dengan mendidik dan memupuk prinsip dan nilai murni janaan al-Qur’an. Penggunaan prinsip dan nilai yang dikutip dari ayat-ayat Qur'an dan hadis Rasulullah adalah keperluan yang mendesak sebagai wadah bagi proses pembelajaran sepanjang hayat. Nilai-nilai yang dikenal pasti merupakan rangka kerja artikel ini, dan metod yang dirujuk adalah analisis teks. Artikel ini menyimpulkan bahawa melalui pelaksanaan nilai-nilai dan kerangka kerja Islam bagi proses kedamaian, wanita Islam dalam masyarakat madani mampu memainkan peranan penting dalam memulakan pembinaan keamanan dan menggalakkan kehidupan yang harmonis, sejahtera dan saling bantu membantu dalam masyarakat majmuk.

POLICY CHANGE – THE ROLE OF IDEAS AND POLICY ENTREPRENEURS

2018 ◽  
pp. 63-72
Author(s):  
Arwanto Arwanto ◽  
Wike Anggraini
Keyword(s):  
Policy Change ◽  
Significant Role ◽  
Policy Process ◽  
Policy Entrepreneurs ◽  
Multiple Streams ◽  
Policy Makers ◽  
Problem Framing ◽  
Exogenous Factors ◽  
The Relationship

ABSTRACT Understanding policy process involves many distinctive approaches. The most common are institutional, groups or networks, exogenous factors, rational actors, and idea-based approach. This paper discussed the idea-based approach to explain policy process, in this case policy change. It aims to analyse how ideas could assist people to understand policy change. What role do they play and why are they considered as fundamental element? It considers that ideas are belong to every policy actor, whether it is individual or institution. In order to answer these questions, this paper adopts Kingdon’s multi streams approach to analyse academic literatures. Through this approach, the relationship between ideas and policy change can be seen clearer. Ideas only can affect in policy change if it is agreed and accepted by policy makers. Therefore the receptivity of ideas plays significant role and it emerges policy entrepreneurs. They promote ideas (through problem framing, timing, and narrative construction) and manipulate in order to ensure the receptivity of ideas. Although policy entrepreneurs play significant role, political aspects remains the most important element in the policy process. Keywords: policy change, ideas, idea-based approach, Kingdon’s multiple streams, policy entrepreneurs.

A Good Sentencing Precedent is Hard to Find

2020 ◽  
Vol 32 (3) ◽  
pp. 138-144
Author(s):  
Brian A. Jacobs
Keyword(s):  
United States ◽  
Significant Role ◽  
College Admissions ◽  
The Body ◽  
Federal Law ◽  
Criminal Cases ◽  
Federal Sentencing

In federal criminal cases, federal law requires that judges consider the sentences other courts have imposed in factually similar matters. Courts and parties, however, face significant challenges in finding applicable sentencing precedents because judges do not typically issue written sentencing opinions, and transcripts of sentencings are not readily available in advanced searchable databases. At the same time, particularly since the Supreme Court’s 2005 decision in United States v. Booker, sentencing precedent has come to play a significant role in federal sentencing proceedings. By way of example, this article discusses recent cases involving defendants with gambling addictions, and recent cases involving college admissions or testing fraud. The article explores the ways the parties in those cases have used sentencing precedent in their advocacy, as well as the ways the courts involved have used sentencing precedent to justify their decisions. Given the important role of sentencing precedent in federal criminal cases, the article finally looks at ways in which the body of sentencing law could be made more readily available to parties and courts alike.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Sign in / Sign up

Export Citation Format

Share Document