scholarly journals METHODICAL APPROACHES TO EVALUATION OF EFFECTIVENESS OF ASSORTMENT POLICY OF THE MODERN ENTERPRISE

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Maxim Bulava ◽  

Commodity and assortment policy is the main direction of operation of any enterprise. It is very important in modern conditions, when the consumer is more demanding of goods or services, because the consumer is quite spoiled by possible variations in quantitative and qualitative indicators of goods. It is the range of goods and consumer commitment that form the market share of the company and the successful operation of the company in the market – as a consequence – making a profit. The development of an assortment policy and product strategy of an enterprise is a complex and time-consuming process that requires a complete understanding of the current market situation, knowledge of the main market trends and competitors' strategies. In the process of forming an assortment strategy for product development, consumers of the industry are studied in detail, hidden demand is studied and the potential of free market niches is assessed. Clarification of the essence of the term "assortment policy", which is the field of activity of managers and specialists in the enterprise, which is a set of principles, strategies and techniques that form the optimal range of products, in terms of increased efficiency and customer satisfaction. This direction is important in a developed economy, as modern consumers require higher requirements for product quality and design of the appearance of goods, so highlights the main objectives of product range policy. The methodical questions of formation of assortment policy of the modern enterprise which play a key role in management of the enterprise are investigated, you touch all aspects of its activity. A comparative analysis of approaches to the content and formation of this phenomenon is given. The main systems of classification of assortment policy factors used in management are given. The main idea of the study is to reveal the essence of assortment policy as an economically significant and effective tool for enterprise management. Within the framework of the article the systematization of the formation of stages of assortment policy development was considered. Classifying methods of research of assortment policy of the modern enterprise are also considered. Thus, the systematization of the existing methodological tools for the formation and implementation of range planning allows to establish its nature and understanding of why its research is needed.

Author(s):  
Kateryna BURKO

Modern enterprise production management is a complex, time-consuming and multifaceted process. It sets new requirements for the organization of cost accounting and needs to expand control over the formation of production cost by industries, cost centers, technological redistribution, types of products (works, services). There is also a need to determine the impact of costs on the implementation of the latest technologies and improve product quality. Important elements of accounting policies are cost accounting methods. The correct choice and use of cost accounting methods contribute to a quick assessment of the appropriateness of spending. At present, the legislation of Ukraine does not specify a specific method of applying certain methods of cost accounting. The imperfection of modern domestic methods of cost accounting creates certain difficulties in their choice to solve the tasks set before the enterprise. The purpose of the article is to reveal the essence of cost accounting methods and to determine the most effective ones for consolidation in the accounting policy of agricultural enterprises. In the article the question of estimation of the role of registration policies is exposed in the process of the enterprise management. The component elements of registration politics are certainly connected with the account of spending. Different approaches of the researchers are considered in relation to the essence of methods of accounting costs and their classification. It is set that classification of methods of accounting of productive costs is the object of scientific discussions and generally accepted classification of methods has not been developed yet. The author gives general characteristics of the features of agricultural enterprises activities that have considerable influence on the process of administrative decision-making and directly determine the construction of the accounts of costs. Certainly, methods of cost accounting are the important element of registration policy of agricultural enterprises. Systematization of branch and organizational factors that influence the choice of the methods for cost accounting at agricultural enterprises is carried out. The use of the combined methods for accounting the costs is suggested, that is conditioned by the branch features of agricultural enterprises activity and formation of registration policy concerning cost accounting.


Author(s):  
S. V. Solov’eva

The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.


Author(s):  
Olexandr Yemelyanov ◽  

The formation of business strategies of enterprises should be based on a preliminary assessment of their current and future economic opportunities. Such an assessment is to establish the value of the total economic potential of enterprises and its individual varieties. The purpose of this study was to clarify the essence of the economic potential of enterprises, justify the need for its evaluation and selection of its types. The main approaches to interpreting the terms "potential" and "enterprise potential" are identified. These include resource, result, resource-result, resource-target, and result-target concepts. It is established that the potential of any object, including the enterprise, can be interpreted as a set of its external functional properties, which this object shows or can show in a certain state of the environment in which it is located. Accordingly, the assessment of the potential of an object should be based on the identification and determination of its external properties, taking into account the environment in which the object is located. The main situations in which there is a need for information about certain components of the economic potential of the enterprise are identified, and the types of this potential and the consumers of the information about their level, corresponding to these situations, are determined. In particular, such situations include management of production and sales, management of financial and economic results of the enterprise, management of enterprise development, assessment of the company's need for various types of resources, assessment of enterprise value, assessment of current and future impact of the enterprise on the economy of the country (region), etc. The features of classification of types of enterprise potential existing in the scientific literature are supplemented by the following ones: by the main types of economic activity, by the dynamics of changes in the economic and production system of the enterprise, by consequences for the subject of enterprise potential assessment, by the stages of economic activity, enterprise potential, etc. The obtained results make it possible to improve the understanding of the complex patterns that underlie the formation of the economic potential of enterprises.


2020 ◽  
Vol 2 (7) ◽  
pp. 49-54
Author(s):  
E. G. ERLYGINA ◽  
◽  
I. I. SAVEL’EV ◽  

Project approach in enterprise management is an important aspect in the company s performance which allows maintaining the company's leadership position in its field of activity. In this regard, the corporate project management system is an effective tool for managing the company's activities. The paper presents a possible typology of organizational projects, defines the place of project management in the strategic process of the organization. The classification of projects by main areas of activity is given. The problems of the project management system are considered and measures are developed to eliminate counteractions when implementing a corporate project management system.


Algorithms ◽  
2021 ◽  
Vol 14 (5) ◽  
pp. 134
Author(s):  
Loai Abdallah ◽  
Murad Badarna ◽  
Waleed Khalifa ◽  
Malik Yousef

In the computational biology community there are many biological cases that are considered as multi-one-class classification problems. Examples include the classification of multiple tumor types, protein fold recognition and the molecular classification of multiple cancer types. In all of these cases the real world appropriately characterized negative cases or outliers are impractical to achieve and the positive cases might consist of different clusters, which in turn might lead to accuracy degradation. In this paper we present a novel algorithm named MultiKOC multi-one-class classifiers based K-means to deal with this problem. The main idea is to execute a clustering algorithm over the positive samples to capture the hidden subdata of the given positive data, and then building up a one-class classifier for every cluster member’s examples separately: in other word, train the OC classifier on each piece of subdata. For a given new sample, the generated classifiers are applied. If it is rejected by all of those classifiers, the given sample is considered as a negative sample, otherwise it is a positive sample. The results of MultiKOC are compared with the traditional one-class, multi-one-class, ensemble one-classes and two-class methods, yielding a significant improvement over the one-class and like the two-class performance.


Author(s):  
V. F. Bezjazychnyi ◽  
E. V. Kiselev ◽  
V. A. Troshkin

Improvement of modern management systems for industrial enterprises involves the active use of risk management methods that are accompanied by their activities. Issues of production risks and their place in the General enterprise management system are discussed in the article. There is a classification of the main production risks and possible risk management methods applicable in the activities of an industrial enterprise.


2021 ◽  
Author(s):  
Tat'yana Maslevich

The textbook examines the theoretical foundations of business process management of a modern enterprise, presents a practical approach to the identification, classification of processes and implementation of process management, which can be applied in practice in the activities of organizations in the context of innovation and digital transformation of business. At the end of the chapters, there are questions, test and practical tasks for the purpose of self-control on the development of the material. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is recommended for use by teachers, undergraduate and graduate students and students of MBA programs studying in economic disciplines, management and management activities, as well as specialists of economic, consulting, innovation, and planning departments of enterprises.


2021 ◽  
pp. 107-112
Author(s):  
Zhibo Shi

Confucian culture is an ancient culture that has been circulating in China for thousands of years. It represents the value of most Chinese people and plays an important role in Chinese history. From state governance to family management, Confucian culture has influenced all aspects of Chinese people, and, of course, has a great influence on the management of Chinese enterprise managers. However, cultural differences and conflicts when managing multinational teams are inevitable. Therefore, in this article, we will discuss Confucian culture and how to integrate it into modern enterprise management to solve the adverse consequences of cultural differences and conflicts, and discuss the drawbacks of Confucianism to modern enterprise management.


Author(s):  
Viktor Nyzhnyk ◽  
◽  
Olha Hromova ◽  

Every year, more and more scientists and practicing economists explore such categories as «marketing» and «management», providing material for further reflection and analysis. Currently, the interpretation of marketing as a function of management is inferior to understanding it as a holistic concept of management, the so-called business philosophy. New directions of economic development to ensure its long-term economic growth require a deeper rethinking of the role of marketing in the activities of industrial enterprises in order to increase their competitiveness and identify it as a powerful factor in modernizing individual businesses and the economy. Strategic marketing today is necessary for the company, as it facilitates its rapid adaptation in the face of intense competition and the presence of a non-price aspect of this struggle. The purpose of the study is to study and combine strategic management and marketing, forming such a category as strategic marketing. Because it is known that strategic marketing emerged at the last stage of the evolution of marketing management. The basis of strategic marketing is to achieve sustainable competitive advantages in the market. During the development of a competitive marketing strategy, the company strives for successful and long-term work in the market. There is no one-size-fits-all strategy. It all depends on various factors: the industry in which the company operates, the capital and experience of the firm, competitors in this field, the creative approach of each company to stand out among others and the innovative approach. Only by considering all these factors, the company can build its personal, unlike all others, marketing strategy. Thanks to the management carried out by means of achievements of modern management and on the basis of marketing philosophy of management and control, the modern enterprise can achieve realization of the strategic purposes and increase not only own level of competitiveness, but also economy as a whole. Thus, modern economic development makes it possible to assert that the management of the enterprise and the adoption of not only operational but also strategic management decisions are significantly influenced by the marketing activities of the enterprise. Here it is necessary to understand not the narrow influence of various elements of marketing (advertising, sales, distribution, etc.), but its complex manifestation. This is due to the fact that until today, marketing has been closely linked to management, as marketing technologies and tools are evolving and beginning to penetrate and be used in the work of all departments at all levels of enterprise management. This gives grounds to assert that through a comprehensive assessment of the effectiveness of marketing activities can assess the effectiveness of management decisions and the success of enterprise management, as well as to give an opinion on the prospects for further development.


2020 ◽  
Vol 11 (1) ◽  
pp. 84-90 ◽  
Author(s):  
Ana Martinez

Drug addiction refers to an out-of-control and compulsive use of substances, which can reach epidemic magnitudes. It is a health concern throughout the world and has major economic impact. Dopamine receptor agonists and antagonists have been cited as molecular targets for the treatment of drug addiction. In this report, the main idea is to analyze the new D3R/D2R ligands that are proposed for the treatment of drug abuse, in terms of their electron donor/acceptor properties. Substances catalogued as agonists represent good electron donors, whereas antagonists represent good electron acceptors. HOMO and LUMO eigenvalues indicate that more energy is necessary to remove an electron from the antagonists, and likewise more energy is gained when antagonists accept an electron. The combination of two molecules (PF-592379 and PNU-177864) produces a new compound (PF-4363467) with properties that are intermediate. Irrespective of the characteristics of the receptor, the classification of ligands is important, in order to further understanding of the reaction mechanism of these compounds. This may help in the design of new molecules for the treatment of drug addiction.


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