E-Commerce for Italian Textile Manufacturers
In the current chapter, the authors intend to present the strengths and the weaknesses from the standpoint of graphic computing, managing and productive computing, and the human factors that prevent boosting on-line sales. They analyze the reality of several businesses or industries, which are gathered under the word “group” and belong to the textile sector with high profits because of the high volume of invoicing, a hundred-year-old tradition, with important customers of the European, American, and Asian international fashion, etc. in a northern Italian region known as Lombardy. Paradoxically, the textile sector in that region, like others in Europe, is one of the environments where computing and the breakthroughs and the advantages in new technologies are difficult to introduce these days. The human factor is the main cause because of organizational structures of a vertical and/or family type.