The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

The Role of Culture in City Branding

2017 ◽  
pp. 227-244
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

THE ROLE OF LOCAL AUTHORITIES IN THE IMPLEMENTATION OF THE SUSTAINABLE STRATEGY

2017 ◽  
Vol 66 (0) ◽  
pp. 55-67 ◽  
Author(s):  
Anna Brdulak
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Sustainable Development ◽  
Development Strategy ◽  
Implementation Process ◽  
Local Authorities ◽  
The Sustainable Development ◽  
The City

To provide a good level of the quality of life of the city inhabitants, it is indispensable to follow sustainable development strategy, allowing to create social capital. This is important especially for local authorities, which should govern society by cooperating with them. Therefore, the main purpose of the article is to present implementation process and its conditions of the sustainable development strategy within the structures of local government units in Poland. Analysis is based on the authoress’ own qualitative research conducted in four voivodships in the Southern of Poland.

scholarly journals Role of the Multimodal Centre in Shaping Sustainable Mobility and Quality of Life in a Medium-sized City – Nysa Case Study

2020 ◽  
Vol 64 (186) ◽  
pp. 97-110
Author(s):  
Maja Fojud ◽  
Artur Fojud
Keyword(s):  
Quality Of Life ◽  
Public Space ◽  
User Experience ◽  
Universal Design ◽  
Three Dimensions ◽  
Basic Solution ◽  
Sustainable Mobility ◽  
The City

The article presents the results of the evaluation of the relationship between the way of shaping public space related to ensuring sustainable mobility in the city and the experiences of users influencing the perceptible quality of life. The assessment was carried out for one of the medium-sized cities, which was included in the list of cities threatened with exclusion. The subject of the evaluation was the city multimodal centreorganised around the railway station in Nysa. The aim of the research was to identify a selected, small group of key challenges and recommendations aimed at improving user experience in using a multimodal centre in the city. The article highlights the role of service infrastructure (stops, stations, transfer centres) in the ecosystem of sustainable urban mobility. Each element of this ecosystem (designed in accordance with the idea of universal design) can have a significant impact on the improvement of the perceptible (declared) quality of life in the city, if the applied solutions positively influence the user’s experience (including the sense of comfort and care). The authors focused on the current state of play in order to identify the key areas of intervention needed to improve the user experience in using the multimodal centre in a small and medium sized city. Attention was paid not only to the aspect of infrastructure accessibility, but also to the relations between urban, architectural and engineering solutions in the context of their impact on the assessment of the multimodal centre in terms of its usefulness in three dimensions: functional, rational and perceptible. The summary outlines the process of achieving from the basic solution standard to interoperability. This knowledge will allow better decision making in the planning of user-oriented projects in the city. This may be of particular importance when the conscious objective of the action is to achieve the level of interoperability expected by users of facilities such as, inter alia, a multimodal centre, which is one element of an urban public space with a significant impact on the quality of life of the citizen. Keywords: user experience, quality of life, universal design, interoperability, sustainable mobility

scholarly journals Toward Urban Spaces of Quality: Through the Existing Urban Legislations in Egypt

2018 ◽  
Vol 2 (3) ◽  
pp. 234
Author(s):  
Haitham El Sharnouby
Keyword(s):  
Quality Of Life ◽  
Urban Spaces ◽  
Research Issues ◽  
Urban Quality Of Life ◽  
Negative Effect ◽  
The Government ◽  
Egyptian Government ◽  
The City

Egyptian urban spaces suffer from a chaos that is the result of crowded and disordered pedestrian sidewalks, streets and shop signage. This chaos creates a negative effect on, both, the image of the city and the quality of life within these urban spaces. Many legislations and regulations in Egypt attempted to deal with these issues. Similarly, the Egyptian government established many organizations and authorities in order to deal with these issues with little success. The National Organization of Urban Harmony (NOUH) is one of those organizations established by the government to take the responsibility of dealing with pedestrian sidewalk and shops’ signage while the municipality deals with road occupations. These organizations should perform their responsibilities through the Egyptian legislations. The research at hand aims to find a solution to that particular problem which has influenced the quality of the street and its reflection to the quality of life as result. In order to find a solution, the research attempts to find a mechanism to boost the role of shop signage as an element of urban spaces in order to emphasize street quality. Thus, the research well be divided into four parts: part one reviews the quality of urban spaces and the meaning of its terms while part two reviews the concept of the quality of life and the relation between the quality of life and urban spaces. Part three demonstrates the urban quality of life through tangible and intangible approaches. Finally, part four reviews the Egyptian legislations that deal with research issues and attempts to find the difficulties that faced when enforcing laws. Finally, the research conclusion illustrates the most important issues in the research and their proposed solutions.

scholarly journals Housing and communal services as a factor of the urban sustainability

2020 ◽  
Vol 208 ◽  
pp. 04013
Author(s):  
Urpash Shalbolova ◽  
Zarina Chikibayeva ◽  
Saule Yegemberdiyeva ◽  
Yevgeniy Kim
Keyword(s):  
Quality Of Life ◽  
Urban Environment ◽  
Urban Sustainability ◽  
Sociological Study ◽  
Apartment Buildings ◽  
Degree Of Satisfaction ◽  
Scientific Project ◽  
The City

The article examines the influence of the housing and communal services on the sustainability of the city. The work provides the interpretation of the “urban sustainability” category, considers the main indicators of ensuring the sustainability of the city. The components of the urban sustainability, associated with the improvement and modernization of housing and communal services for the degree of comfort of living of the population, have been substantiated. The role of housing and communal services in ensuring the sustainability of the city, the sustainability of the urban environment is presented in the results of a survey conducted as part of a sociological study. The issues of the quality of the provided housing and communal services, the degree of satisfaction of consumers with housing and communal services, the extent to which residents can take part in making decisions to improve the quality of life and the urban environment, issues of safe life in the city, the need to build new social facilities to improve the urban environment, the degree of implementation of investment design solutions, organization of management of apartment buildings, etc. The study was carried out as part of a scientific project.

Sustainable city storytelling: cultural heritage as a resource for a greener and fairer urban development

2020 ◽  
Vol 10 (4) ◽  
pp. 399-412
Author(s):  
Luis D. Rivero Moreno
Keyword(s):  
Cultural Heritage ◽  
Urban Development ◽  
Case Studies ◽  
City Branding ◽  
Sustainable City ◽  
Content Type ◽  
The Past ◽  
The Future ◽  
The City

PurposeIn the past years, the importance of the cultural economy has led urbanism to a new perspective. Simultaneously, the main international institutions have pointed out the need to shift the urban economy into a sustainable one, green and energy efficient. The confluence of both flows explains why the imaginaries of the urban future are related to the concept of creative cities. Hence, the new economic engine of the cities should be founded on art, creativity and culture, all of them understood as clean energies. This study aims to show the crucial role of cultural heritage as a propeller of a new kind of urban development, more flexible and democratic, based on the construction of the city as a communicational, collective and open effort. Therefore, the city is conceived as a cultural heritage platform where tangible and intangible, social and creative interactions happen. Within this context, urban narratives appear as a dynamic material drawn on the possibilities offered by the heritage received from the past as a resource to be used for re-thinking and re-shaping the future.Design/methodology/approachThe approach of this paper is based on a profound analysis of historical cities, mainly in the European context, supported by the work carried out within the H2020 ROCK project. The cities within the project are: Athens, Bologna, Cluj-Napoca, Eindhoven, Lisbon, Liverpool, Lyon, Torino, Skopje and Vilnius. A wide variety of case studies coming mainly from these cities have been considered to understand better the theoretical point of view on the role of heritage, urban development and city branding. The information about cultural heritage projects used as case studies has been collected and selected coming from the direct work made on the field and the communication open with institutions and cultural stakeholders in every city. Even more, parallel seminars on cultural heritage and city branding organized within the project have allowed the authors to gather very valuable, updated and fresh information on these issues in every particular case.FindingsThe study proves that cultural heritage has been traditionally underrated as a mechanism for developing the future of the city and its communicative strategy. Cultural heritage appears as a practical tool for constructing more cohesive urban communities based on the use of public space and shared memories as storytelling platforms. The capacity of resiliency and sustainability revealed by cultural heritage through the time is, as well, a clear reference to construct a potential sustainable city, socially, culturally and environmentally.Social implicationsCultural heritage projects are shown as a perfect way to build stronger communities. Through the engagement and participation of citizens, urban storytelling reinforces a more open, real and sustainable city able to face the challenges of contemporary life (gentrification, pollution, mobility, etc.). Like that, heritage appears as a feasible tool for including citizens coming from all ages and backgrounds in the construction of a collective narrative of the city, based on the past and looking at the foreseen.Originality/valueThis study tries to relate fields that traditionally have remained not well connected: urban development, city branding and cultural heritage. The study demonstrates that cultural heritage is crucial as an urban narrative tool and consequently, as a planning/branding mechanism. Moreover, cultural institutions and cultural projects are very relevant platforms for social interaction, inviting citizens to have a more active role in the construction of the city as a collective communicational effort based on a network of social and cultural relations. Storytelling turns up as a new key element for communicating the city from grassroots, in a sustainable, democratic and inclusive manner, far away from the traditional top-down official perspective. Crowdsourcing methods are very powerful for establishing a shared and cohesive city brand, now rooted in its cultural and social foundations and not the marketing campaign clichés. Finally, storytelling emerges as a creative resource that enhances the social, cultural and economic layout of the city, forcing urbanists to include a greener, fairer and more democratic perspective in the future of cities.

scholarly journals BUILDING HERITAGE AS AN IMPORTANT FACTOR OF CITY BRANDING

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Jasna Guzijan
Keyword(s):  
Cultural Heritage ◽  
Place Branding ◽  
Global Scale ◽  
Development Strategies ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Equal Importance ◽  
Banja Luka ◽  
The City

One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capable of providing opportunities in terms of development strategies and attracting new investment.This paper examines the role of identity and the possibility of using building heritage in the process of branding, in this particular case, of the City of Banja Luka. This is in connection with the authentic appearance of the city and its tangible as well as intangible cultural heritage, which is all potential for branding. Heritage promotion is of equal importance, i.e., creating an image of the city according to which it transcends its form and built structure. In line with a previously specified methodology, the paper examines the potential roles of these factors in the process of branding of the City of Banja Luka.

scholarly journals The Role of the Service Sector in the Socioeconomic Development of Moscow

2020 ◽  
pp. 233-249
Author(s):  
Yulia G. Strashnova ◽  
◽  
Lyudmila F. Strashnova ◽  
Irina E. Makarova ◽  
◽  
...  
Keyword(s):  
Quality Of Life ◽  
Social Development ◽  
Socioeconomic Development ◽  
Service Sector ◽  
Human Potential ◽  
Service Economy ◽  
Post Industrial ◽  
The City

The article shows the determining role of the service sector in the economic and social development of Moscow. The dynamics of changes in the share of services in the structure of employment, the general building fund development, the production of gross regional product, the income and expenditure of the city budget are examined. The levels of the service sector development in Moscow and abroad in terms of the share of the service economy in the structure of employment and the production of gross regional product are compared. It is concluded that the service sector development in Moscow corresponds to that in the economically developed foreign countries. The service sector affects the social development of society, the growth of human potential, determines the lifestyle of the population, the model of consumer behavior. A developed service sector creates a comfortable urban environment, provides a high quality of life. The role of the service sector in the socioeconomic development of Moscow is studied. The growth of the share of the services economy in the structure of the socioeconomic complex is revealed; it is typical for the stage of transition to post-industrial development. The relationship between the dynamics and structure of the service sector, the formation of a new model of employment, life quality improvement, and human capital development is determined. The main components of the quality of life that determine the needs for the development and placement of service facilities in the city are considered. The role of the service sector in the socioeconomic development of Moscow for accounting in forecasting, design and management decisions in the development of social, administrative and business facilities in the city, the creation of jobs in the service economy in the transition to the knowledge economy and information technology is assessed. The research is carried out on the basis of official statistics (Rosstat, Mosgorstat), branch departments and directorates of Moscow. Statistical, analytical, sociological methods of research, expert assessments, analogies, field survey, mathematical modeling are used. The tendency is noted of the increasing role of the service sector in the socioeconomic development of Moscow, characteristic of the transition to the post-industrial type of economy: the growth of the share of the service economy in the structure of the economic complex, the growing impact on the level and quality of life, the reproduction of human capital, the formation of a comfortable environment. The tasks and main directions of the development of social infrastructure, an important component of the service sector, are formulated. The role of the service sector in the socioeconomic development of Moscow consists in (1) influencing the economic growth, the structure of the city’s economic complex, the increase in the share of the service economy, and qualitative changes in the industries that are characteristic of the transition to post-industrial development, and (2) in influencing the social development of the city: maintaining the reproduction of human potential, improving the life quality of the population. In recent years, the service sector, including its most important component – social infrastructure, is becoming a priority sector of the economy, which corresponds to global trends in the transition to a knowledge economy.

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