scholarly journals BUILDING HERITAGE AS AN IMPORTANT FACTOR OF CITY BRANDING

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Jasna Guzijan
Keyword(s):  
Cultural Heritage ◽  
Place Branding ◽  
Global Scale ◽  
Development Strategies ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Equal Importance ◽  
Banja Luka ◽  
The City

One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capable of providing opportunities in terms of development strategies and attracting new investment.This paper examines the role of identity and the possibility of using building heritage in the process of branding, in this particular case, of the City of Banja Luka. This is in connection with the authentic appearance of the city and its tangible as well as intangible cultural heritage, which is all potential for branding. Heritage promotion is of equal importance, i.e., creating an image of the city according to which it transcends its form and built structure. In line with a previously specified methodology, the paper examines the potential roles of these factors in the process of branding of the City of Banja Luka.

Cultural Heritage and Digitalization in City Branding

2022 ◽  
pp. 467-483
Author(s):  
Oya Yildirim ◽  
A. Celil Çakici
Keyword(s):  
Cultural Heritage ◽  
Historical Development ◽  
Global Environment ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Unesco World Heritage ◽  
Fundamental Feature ◽  
World Heritage List ◽  
The Impact ◽  
The City

In today's competitive global environment, cities are striving to stand out and be attractive to investors, visitors, and residents. City branding is an important tool to differentiate the city from its competitors and to be preferred by visitors. Every city has its own characteristics resulting from its historical development, the influence of its geography, and its social, cultural, and economic past. Therefore, the tangible and intangible cultural heritage of cities is vital for their promotion and branding. This study aims to show the importance of their cultural heritage, which is the most fundamental feature to differentiate themselves from their competitors in city branding. It is emphasized that the cultural events organized in cities or the assets specific to cities, most of which are on the UNESCO World Heritage List, have a significant impact on city branding. In addition, the chapter explains the impact of digitalization, which is one of the most important developments of our time, on city branding and cultural heritage.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

The Role of Culture in City Branding

2017 ◽  
pp. 227-244
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

Sustainable city storytelling: cultural heritage as a resource for a greener and fairer urban development

2020 ◽  
Vol 10 (4) ◽  
pp. 399-412
Author(s):  
Luis D. Rivero Moreno
Keyword(s):  
Cultural Heritage ◽  
Urban Development ◽  
Case Studies ◽  
City Branding ◽  
Sustainable City ◽  
Content Type ◽  
The Past ◽  
The Future ◽  
The City

PurposeIn the past years, the importance of the cultural economy has led urbanism to a new perspective. Simultaneously, the main international institutions have pointed out the need to shift the urban economy into a sustainable one, green and energy efficient. The confluence of both flows explains why the imaginaries of the urban future are related to the concept of creative cities. Hence, the new economic engine of the cities should be founded on art, creativity and culture, all of them understood as clean energies. This study aims to show the crucial role of cultural heritage as a propeller of a new kind of urban development, more flexible and democratic, based on the construction of the city as a communicational, collective and open effort. Therefore, the city is conceived as a cultural heritage platform where tangible and intangible, social and creative interactions happen. Within this context, urban narratives appear as a dynamic material drawn on the possibilities offered by the heritage received from the past as a resource to be used for re-thinking and re-shaping the future.Design/methodology/approachThe approach of this paper is based on a profound analysis of historical cities, mainly in the European context, supported by the work carried out within the H2020 ROCK project. The cities within the project are: Athens, Bologna, Cluj-Napoca, Eindhoven, Lisbon, Liverpool, Lyon, Torino, Skopje and Vilnius. A wide variety of case studies coming mainly from these cities have been considered to understand better the theoretical point of view on the role of heritage, urban development and city branding. The information about cultural heritage projects used as case studies has been collected and selected coming from the direct work made on the field and the communication open with institutions and cultural stakeholders in every city. Even more, parallel seminars on cultural heritage and city branding organized within the project have allowed the authors to gather very valuable, updated and fresh information on these issues in every particular case.FindingsThe study proves that cultural heritage has been traditionally underrated as a mechanism for developing the future of the city and its communicative strategy. Cultural heritage appears as a practical tool for constructing more cohesive urban communities based on the use of public space and shared memories as storytelling platforms. The capacity of resiliency and sustainability revealed by cultural heritage through the time is, as well, a clear reference to construct a potential sustainable city, socially, culturally and environmentally.Social implicationsCultural heritage projects are shown as a perfect way to build stronger communities. Through the engagement and participation of citizens, urban storytelling reinforces a more open, real and sustainable city able to face the challenges of contemporary life (gentrification, pollution, mobility, etc.). Like that, heritage appears as a feasible tool for including citizens coming from all ages and backgrounds in the construction of a collective narrative of the city, based on the past and looking at the foreseen.Originality/valueThis study tries to relate fields that traditionally have remained not well connected: urban development, city branding and cultural heritage. The study demonstrates that cultural heritage is crucial as an urban narrative tool and consequently, as a planning/branding mechanism. Moreover, cultural institutions and cultural projects are very relevant platforms for social interaction, inviting citizens to have a more active role in the construction of the city as a collective communicational effort based on a network of social and cultural relations. Storytelling turns up as a new key element for communicating the city from grassroots, in a sustainable, democratic and inclusive manner, far away from the traditional top-down official perspective. Crowdsourcing methods are very powerful for establishing a shared and cohesive city brand, now rooted in its cultural and social foundations and not the marketing campaign clichés. Finally, storytelling emerges as a creative resource that enhances the social, cultural and economic layout of the city, forcing urbanists to include a greener, fairer and more democratic perspective in the future of cities.

scholarly journals THE CITY’S INTANGIBLE HERITAGE. MUSEALISATION, PROTECTION, EDUCATION, M. KWIECIŃSKA (ED.), THE HISTORICAL MUSEUM OF THE CITY OF CRACOW 2016, 327 PP., ILL.

Muzealnictwo ◽  
2017 ◽  
Vol 58 (1) ◽  
pp. 93-98
Author(s):  
Elżbieta Berendt
Keyword(s):  
Cultural Heritage ◽  
Human Activity ◽  
Intangible Cultural Heritage ◽  
Economic Changes ◽  
Intangible Heritage ◽  
Museum Professionals ◽  
The City

The 2016 publication The city’s intangible heritage. Musealisation, protection, education sums up an interdisciplinary conference organised by the Historical Museum of the City of Cracow. The book is of particular interest in terms of acknowledging the role of Polish museology in implementing the provisions of the UNESCO 2003 Convention for the safeguarding of intangible cultural heritage. Its novelty in terms of previous similar elaborations results from tackling the city’s aspect of this heritage. There still does not appear to be enough works on the diversity of the cultural areas mentioned in the Convention’s recommendations. It is imperative to expand research beyond the most frequently analysed culture of the countryside, as the city’s heritage is a valuable and diverse aspect of human activity. In recent years it has been particularly prone to fragmentation and degradation because of the dynamics of urban processes, social and economic changes and migrations of peoples. Both the authors of the publication, and the participants in the conference – museum professionals, museologists, heritage interpreters both from Poland and abroad – deal with questions concerning the aspects of identity and the city’s audiosphere, the safeguarding of its intangible heritage, musealisation and depositaries, as well as education.

Portuguese Sardines - from the ritual to the brand

2017 ◽  
Vol 5 (2) ◽  
pp. 109-120
Author(s):  
Cecília Avelino Barbosa
Keyword(s):  
Social Construction ◽  
Place Branding ◽  
Symbolic Capital ◽  
City Council ◽  
Point Of View ◽  
City Branding ◽  
The Past ◽  
Behavioral Expression ◽  
The City ◽  
City Identity

Place branding is a network of associations in the consumer’s mind, based on the visual, verbal, and behavioral expression of a place. Food can be an important tool to summarize it as it is part of the culture of a city and its symbolic capital. Food is imaginary, a ritual and a social construction. This paper aims to explore a ritual that has turned into one of the brands of Lisbon in the past few years. The fresh sardines barbecued out of doors, during Saint Anthony’s festival, has become a symbol that can be found on t-shirts, magnets and all kinds of souvenirs. Over the year, tourists can buy sardine shaped objects in very cheap stores to luxurious shops. There is even a whole boutique dedicated to the fish: “The Fantastic World of Portuguese Sardines” and an annual competition promoted by the city council to choose the five most emblematic designs of sardines. In order to analyze the Sardine phenomenon from a city branding point of view, the objective of this paper is to comprehend what associations are made by foreigners when they are outside of Lisbon. As a methodological procedure five design sardines, were used of last year to questioning to which city they relate them in interviews carried in Madrid, Lyon, Rome and London. Upon completion of the analysis, the results of the city branding strategy adopted by the city council to promote the sardines as the official symbol of Lisbon is seen as a Folkmarketing action. The effects are positive, but still quite local. On the other hand, significant participation of the Lisbon´s dwellers in the Sardine Contest was observed, which seems to be a good way to promote the city identity and pride in their best ambassador: the citizens.

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

КУЛЬТУРНА ПОЛІТИКА У СФЕРІ ЗБЕРЕЖЕННЯ НЕМАТЕРІАЛЬНОЇ СПАДЩИНИ : СУЧАСНИЙ СТАН ТА ПЕРСПЕКТИВИ

2020 ◽  
pp. 80-84
Author(s):  
Admink Admink ◽  
Віта Костюк
Keyword(s):  
Cultural Heritage ◽  
Cultural Diversity ◽  
Cultural Policy ◽  
Policy Formation ◽  
Intangible Cultural Heritage ◽  
Legal Standards ◽  
Limited Budget ◽  
Policy Measures ◽  
Complicated Situation

У рамках імплементації Конвенції про охорону нематеріальної культурної спадщини вивчено заходи культурної політики, що заклали основи для втілення новітніх політичних підходів, механізмів і програм. У контексті виконання міжнародно-правових стандартів UNESCO та положень Конвенції визначено курс на аналіз, збереження й розвиток культурного розмаїття та надбання. Умотивована необхідність формування стратегії культурної політики у галузі збереження нематеріальної культурної спадщини, що полягає у проектуванні й затвердженні культурних проектів національного й регіонального спрямування. Враховано наявну ускладнену ситуацію щодо ролі місцевої влади та обмеженість бюджетного фінансування в країні загалом. Встановлено, що дії, що сприятимуть виявленню елементів нематеріальної культурної спадщини, організації та реалізації заходів щодо її збереження в Україні повинні стати цільовими пріоритетами. Cultural policy measures within the framework of the implementation of the Convention for the Safeguarding of the Intangible Cultural Heritage are examined. A course on the analysis, conservation and development of cultural diversity and heritage in the context of the implementation of UNESCO international legal standards and the provisions of the Convention has been determined. The necessity of developing a strategy of cultural policy formation in the field of preservation of the intangible cultural heritage, which consists in the design and approval of cultural projects of national and regional orientation, is substantiated. The complicated situation regarding the role of local authorities and the limited budget financing in the country are taken into account. It is established that the priority should be given to actions that will help identify elements of the intangible cultural heritage, develop and implement measures for its preservation in Ukraine.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

scholarly journals Replicating Elite Dominance in Intangible Cultural Heritage Safeguarding: The Role of Local Government–Scholar Networks in China

2016 ◽  
Vol 23 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Christina Maags ◽  
Heike Holbig
Keyword(s):  
Local Government ◽  
Cultural Heritage ◽  
Focal Point ◽  
National Level ◽  
Comparative Case Study ◽  
Intangible Cultural Heritage ◽  
Republic Of China ◽  
Heritage Discourse

Abstract:Since “intangible cultural heritage” (ICH) became the new focal point in the global heritage discourse, governments and scholars in many countries have begun to promote this new form of “immaterial” culture. The People’s Republic of China has been one of the most active state parties implementing the new scheme and adapting it to domestic discourses and practices. Policies formulated at the national level have become increasingly malleable to the interests of local government-scholar networks. By conducting a comparative case study of two provinces, this article aims to identify the role of local elite networks in the domestic implementation of the 2003 Convention for the Safeguarding of Intangible Cultural Heritage, focusing on the incentives of scholars and officials to participate in ICH policy networks. It finds that the implementation of the Convention has not removed the power asymmetry between elite and popular actors but, instead, has fostered an elite-driven policy approach shaped by symbiotic, mutually legitimizing government–scholar networks.

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