Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India

2018 ◽  
pp. 131-144
Author(s):  
Gautam Deka ◽  
Sumangla Rathore ◽  
Avinash Panwar
Keyword(s):  
Research Method ◽  
Consumer Behaviour ◽  
Ethnographic Research ◽  
Online Consumer Behavior ◽  
Internet Users ◽  
Computer Mediated ◽  
Specialized Form ◽  
Online Consumer ◽  
Over Time ◽  
Online Consumer Behaviour

Netnography is a specialized form of ethnographic research that has been adapted to the unique contingencies of various types of computer-mediated social interaction. With the tremendous growth in the number of Internet users in India, the potential of utilizing netnography to study various aspects of management and business has also increased. Several e-Commerce companies have started operating in India since 2007. Over time, the number of online consumers has also increased in India. Therefore it is important to know the online consumer behaviour towards e-Commerce companies operating in India. Keeping the above facts in view, this chapter proposes Netnogrpahy as an effective research method to assess online consumer behavior. The chapter not only helps in providing future agenda for research, but also presents a framework that may be adopted to carry out Netnogrpahy of e-commerce related websites in India.

Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India

2016 ◽  
pp. 154-167
Author(s):  
Gautam Deka ◽  
Sumangla Rathore ◽  
Avinash Panwar
Keyword(s):  
Research Method ◽  
Consumer Behaviour ◽  
Ethnographic Research ◽  
Online Consumer Behavior ◽  
Internet Users ◽  
Computer Mediated ◽  
Specialized Form ◽  
Online Consumer ◽  
Over Time ◽  
Online Consumer Behaviour

Netnography is a specialized form of ethnographic research that has been adapted to the unique contingencies of various types of computer-mediated social interaction. With the tremendous growth in the number of Internet users in India, the potential of utilizing netnography to study various aspects of management and business has also increased. Several e-Commerce companies have started operating in India since 2007. Over time, the number of online consumers has also increased in India. Therefore it is important to know the online consumer behaviour towards e-Commerce companies operating in India. Keeping the above facts in view, this chapter proposes Netnogrpahy as an effective research method to assess online consumer behavior. The chapter not only helps in providing future agenda for research, but also presents a framework that may be adopted to carry out Netnogrpahy of e-commerce related websites in India.

scholarly journals PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Internet Users ◽  
Online Consumer ◽  
Online Stores

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

scholarly journals Os dois lados da mesma moeda: identificando os paradoxos da tecnologia no consumo online dos brasileiros

2020 ◽  
Vol 12 ◽  
pp. 1092
Author(s):  
Claudia Maria Dias Guerra Disconzi ◽  
Kathiane Benedetti Corso ◽  
Marina Valim Bandeira
Keyword(s):  
Consumer Behavior ◽  
Survey Research ◽  
Research Method ◽  
The Internet ◽  
Exploratory Research ◽  
National Surveys ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Purchase Process ◽  
Online Consumer

 The possibility of buying at any time of the day, researching prices and finding varied products are some of the advantages informed by online consumers. Despite the benefits, some disadvantages are also cited by these consumers, such as the impossibility of product experimentation, delay in delivery, difficulty in accessing websites and lack of security. With this, the possibility of paradoxical behavior among this type of consumer is verified. Therefore, this work aims to verify the presence of technology paradoxes in online consumer behavior. This is a descriptive-exploratory research, with a quantitative approach and a survey research method. A questionnaire was elaborated aiming to collect information regarding the profile of the online consumers interviewed and the characteristics of the purchase process, besides containing 28 statements referring to the 14 paradoxes of technology adapted from national surveys for consumption through the internet. A total of 263 respondents were obtained, where two pairs of paradoxes were present: Assimilation / Isolation and Planning / Improvisation.

scholarly journals Analisa Web untuk Memahami Perilaku Konsumen Online Studi Kasus “Store Steam Powered”

2015 ◽  
Vol 7 (2) ◽  
pp. 185-194
Author(s):  
Endang Supriyadi
Keyword(s):  
Consumer Behavior ◽  
Business Processes ◽  
World Population ◽  
Web Analytics ◽  
Web Based ◽  
Online Consumer Behavior ◽  
Internet Users ◽  
Online Consumer ◽  
The Moment ◽  
Almost All

The development of internet users from year to year to date continues to increase, it can be known through a survey conducted Internet Worldstats. According to a survey conducted by Internet Worldstats, United Stated ranks 2nd of internet users worldwide after China. From the results of the survey shows that almost all activities / business activities undertaken by the world population and in particular the citizens of United State / America using internet facilities in all activities, especially transactions online. And one of the tools that can help to analyze online consumer behavior is by using web analytics. The purpose of this paper is to analyze how data analysis can be effectively used to understand current consumer behavior online. Expected with the use of web analytics, companies can predict future consumer behavior online and special messages on promotions that have been sent to each individual. Understanding the patterns and things on the web analytics is expected to help to develop business processes and the contents and design that need to be made especially "store steam powered". Store steam powered is one of Valve's web-based digital distributor. The main service that is done is steam game sales through an e-commerce web that aims to avoid piracy is very rampant at the moment.

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