Technology Acceptance Model

2007 ◽  
pp. 306-308
Author(s):  
M. McCord
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Employee Performance ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intent To Use ◽  
Acceptance Model

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.

MODEL PENERIMAAN TEKNOLOGI INTERNET PADA MAHASISWA DI KOTA SEMARANG

2009 ◽  
Vol 5 (1) ◽  
pp. 46
Author(s):  
Mohammad Hasanudin
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Behavioral Intent ◽  
Modified Model ◽  
Intent To Use ◽  
Acceptance Model

Theoretical and ernpirical research on technologt acceptance, while aclmowledging the importance of individual beliefs about the compatibility of a technologt, has pro&tced equivocal results. This research revians studies using the TechnologtAcceptance Model (TAM| in order to create a modified model and instrument to study the acceptance of Internet technologt by students in semarang town. In this paper, we examined the relationships between the TAM constructs to explain thevmiance in the acceptance of different information technologies. Based upon the empirical research using the technologt assessrnent model, a modifi.ed TAM was developed for the acceptance of Internet-based technologies by students. and add or change one part of the TAM. The purpose of this study is (1) to apply the TAM to Internet technologt to be useful antecedents for predicting perceived usefulness, perceived ease of use and behavioral intent to use. Subject of the resemch is studentsin Semarang town, They asked tofill the qutionair abo;ut perception in internet.Keywords: Prerceived, ease of use, attitude, technology acceptance model, behavior, internet

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

scholarly journals Analisis Penerimaan Sistem Informasi Rumah Sakit Padma Lalita Menggunakan TAM

2019 ◽  
Vol 5 (3) ◽  
pp. 161
Author(s):  
Yusuf Wahyu Setiya Putra ◽  
Kusrini Kusrini ◽  
Ferry Wahyu Wibowo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Regression Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Regression Techniques ◽  
Acceptance Model

Tujuan dari penelitian ini adalah untuk menganalisis penerimaan user pada sistem informasi rumah sakit dengan menggunakan variabel Kegunaan yang Dirasakan (Perceived Usefullness), kemudahan yang dirasakan (Percieved Ease of Use) dan variabel sikap pengguna (Atittute toward Using) yang ada pada TAM (Technology Acceptance Model). Sampel pada penelitian ini berjumlah 66 responden. Data diperoleh menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis dengan teknik regresi linier berganda. Hasil analisis persamaan regresi ke-1 menunjukkan variabel Perceived Usefullness (X1) memiliki pengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung sebesar 6,551 dengan signifikansi p = 0,000 (<0,05). Variabel Percieved Ease of Use (X2) berpengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung 1,988 dengan signifikan p = 0,011(<0,05). Hasil analisis persamaan regresi ke-2 menunjukkan bahwa variabel X1 dan X2 secara bersama-sama berpengaruh signifikan terhadap Attitute toward Using (Y) karena nilai statistik F Hitung = 59,712 dengan signifikansi p = 0,000(<0,05).Kata Kunci — Sistem informasi, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAMThe purpose of this study is to analyze user acceptance in hospital information systems using Perceived Usefulness, Perceived Ease of Use, and Atittute toward Using variables in TAM (Technology Acceptance). Model). The sample in this study amounted to 66 respondents. Data obtained using questionnaires that have been tested for validity and reliability, then analyzed by multiple linear regression techniques. The results of the analysis of the 1st regression equation show that the Perceived Usefulness variable (X1) has a significant influence on the Attitute toward Using (Y) variable with t count of 6.551 with significance p = 0.000 (<0.05). The variable Percieved Ease of Use (X2) has a significant effect on the Attitute toward Using (Y) variable with t count 1.988 with a significant p = 0.011 (<0.05). The results of the analysis of the second regression equation show that variables X1 and X2 together have a significant effect on Attitute toward Using (Y) because the statistical value F count = 59.712 with significance p = 0.000 (<0.05).Keywords — Information System, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAM

scholarly journals USER ACCEPTANCE OF ONLINE WAQF APPLICATION: EVIDENCE FROM INDONESIA

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Taufik Faturohman ◽  
Irfan Hassandi ◽  
Yulianti Yulianti
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Acceptance ◽  
Economic Benefits ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Application Process ◽  
Amount Of Information ◽  
Acceptance Model

Waqf is an Islamic asset endowment to be kept in faith and used for charitable or religious purposes. Its function is to demonstrate the potential and economic benefits of waqf assets for worship and other people’s prosperity. Indonesia has great opportunities to raise more significant amounts of waqf funds. One strategy that appears effective with regard to waqf, especially cash waqf, is to provide an online service. Hence, this research attempts to analyse whether the perceived usefulness, perceived ease of use, perceived religiosity, and amount of information influences user acceptance of using an online waqf application process by implementing  the technology acceptance model (TAM). Moreover, the study incorporates structural equation modelling (SEM) to interpret the path analysis of the model. The study fills the gap in the literature concerning the context of use of the technology acceptance model for online waqf in Indonesia. We find that the variables that directly influence user acceptance of online waqf application are perceived usefulness and perceived ease of use, with perceived ease of use influencing perceived usefulness. In addition, perceived ease of use is influenced by the amount of information. Furthermore, the majority of respondents prefer to have projects such as mosques, Islamic boarding schools, schools, and hospital construction projects. To increase user acceptance, online waqf developers should provide more information about the application process and develop more user-friendly software with many features. Moreover, regulators should provide incentives for online waqf developers to maximise cash waqf collection.

Acceptance of E-Prescriptions and Automated Medication-Management Systems in Hospitals: An Extension of the Technology Acceptance Model

2012 ◽  
Vol 26 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Tomás Escobar-Rodríguez ◽  
Pedro Monge-Lozano ◽  
Ma Mercedes Romero-Alonso
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Medication Management ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Systems ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
Acceptance Model

ABSTRACT The serious repercussions of heath care errors on patient safety have led hospitals to deploy corrective information technologies. Hospitals are moving away from traditional paper-based systems and focusing on designing new methods that reduce errors, using information technology to catalyze the reengineering process. This paper analyzes the intention of health care personnel (physicians and nurses) to use e-prescriptions and automated medication-management systems (EPAMMS), identifying influencing factors. Understanding these factors provides the opportunity to explore which actions might be carried out to boost adoption by potential users. The theoretical grounding for this research is the Technology Acceptance Model (TAM). TAM specifies the causal relationships between perceived usefulness, perceived ease of use, and actual usage behavior. The proposed model has seven constructs; we have generated 11 hypotheses from connections among these seven constructs. These constructs include perceived compatibility, perceived usefulness to enhance control systems, training, and perceived risks. Our results provide support for a number of relationships in the hypothesized model.

scholarly journals THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM

2021 ◽  
Vol 38 (4) ◽  
pp. 997-1004
Author(s):  
Mohammad Arije ULFY ◽  
◽  
Md Suliman HOSSIN ◽  
Md Wasiul KARIM ◽  
Zohurul ANIS ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Intent To Use ◽  
Acceptance Model ◽  
Product Ratings

The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the “Technology Acceptance Model (TAM)” is to increase the present awareness of social media marketing. This topic is primarily concerned with exploring the context of social media advertisement with knowledge, service, and its behavioural intent to use social media ads within the unique environment of ecotourism in Malaysia. The approach of the study is to analyse a survey of 395 local Malaysian tourists in Klang Valley to test the “Technology Acceptance Model (TAM)”. The empirical findings denote that social media advertisement in ecotourism has positive effects on “Perceived ease of use” and “Perceived usefulness,” in terms of its ‘Informativeness’ and “Service Functionality.” That, in effect, contributes to the behavioural purpose of using social media ecotourism advertisements. The discipline’s findings indicate that advertising in social media in ecotourism needs to be utilized to provide a quick understanding. Also, the advertising is updated continuously to ensure reliable and appropriate sources to meet ecotourists’ information requirements and the support of tourist product ratings. These traits should satisfy travellers, making them likely to re-visit different ecotourism sights. These appearances should satisfy tourists and allow them to re-visit various ecotourist attractions.

scholarly journals Analisis Kemanfaatan dan Kemudahan Sistem Informasi Unklab (SIU) menggunakan Technology Acceptance Model (TAM)

2019 ◽  
Vol 5 (2) ◽  
pp. 95
Author(s):  
Joe Yuan Mambu ◽  
Gerry Jonathan ◽  
Grasela Medelin Rumawouw ◽  
Andrew T. Liem
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Sistem Informasi Universitas Klabat (SIU) adalah sistem informasi sekolah yang digunakan oleh mahasiswa, dosen dan staff dalam mengatur jadwal, presensi, nilai dan administrasi lainnya. Dengan rata-rata lebih dari 700 hits perhari, SIU menjadi sistem yang sangat krusial dalam menopang kegiatan belajar mengajar sehingga diperlukan sebuah evaluasi sistem yang terukur. Penelitian ini bertujuan untuk mengetahui penerimaan pengguna SIU menggunakan Technology Acceptance Model (TAM). Pengguna di sini adalah 10% dari total mahasiswa tingkat 1. Penelitian ini adalah penelitian kuantitatif dengan metode penelitian studi kasus. Variabel dalam penelitian ini terdiri dari dua variabel bebas yaitu kemanfaatan (perceived usefulness), dan kemudahan (perceived ease of use) serta variabel terkait yaitu penerimaan pengguna (user acceptance). Untuk mengakomodasi variable indepent yang lebih dari satu analisis data yang digunakan adalah regresi berganda dan uji hipotesis. Dari 80 sampel responden yang diambil dari 800 freshmen empat fakultas berbeda, didapat bahwa penggunaan SIU sudah baik karena diterima oleh penggunanya dengan hasil persepsi kemanfaatan sebesar 0,166 dan hasil persepsi kemudahan 0,498. Diketahui juga bahwa penerimaan pengguna dapat dipengaruhi oleh persepsi kegunaan dan persepsi kemudahan. Analisis data pada penelitian ini menggunakan teknik analisi regresi linier berganda menggunakan aplikasi SPSS versi 24.Kata Kunci — Universitas, Sistem informasi Unklab, TAM, persepsi kemanfaatan, persepsi kemudahan, penerimaan penggunaKlabat University Information System (SIU) is the school information system used by students, lecturers and staff of the Klabat University. With an average of 700 hits per day, SIU has become an indispensable tool in supporting the univesity overall activities. Thus, a evaluation of the system is essential. The purpose of this research is to examine the user acceptance of the Unklab Information System (SIU) as a University Information System with the Technology Acceptance Model (TAM). The users are 10% of the current freshmen students. This research is quantitative research with a case study method. The variables consist of two independent variables: perceived usefulness and perceived ease of use against one dependent variable which is the user acceptance. The results of this research indicate that use of SIU has been good enough as the University Information System as it is acceptable for the SIU user with the perceived usefulness at 0.166 while the result of perceived ease of use is at 0.498. Thus this outcome also shows that the user acceptance is very likely influenced by perceived usefulness and perceived ease of use. In processing and data analysis we use multiple linear regression analysis techniques using SPSS 24.Keywords — University, Unklab Information System, TAM, perceived usefulnes, perceived easy or use, user acceptance.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals EVALUASI TINGKAT PENERIMAAN APLIKASI DATA POKOK PENDIDIKAN (DAPODIK) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) (Studi Kasus : Pemutakhiran Data PIP Menggunakan Aplikasi DAPODIK)

2019 ◽  
Vol 9 (2) ◽  
pp. 396-406
Author(s):  
Aryanto Aryanto
Keyword(s):  
Data Processing ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Basic Education ◽  
Sampling Technique ◽  
Study Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

ABSTRACT Smart Indonesia Program (PIP) is a direct cash assistance provided to underprivileged students with Smart Indonesia Card (KIP) as a marker / identity to ensure and ensure that children get the assistance of the Smart Indonesia Program. In order to monitor the distribution of KIP and to ensure that KIP has been accepted and can be utilized by the students, the Ministry of Education and Culture shall validate and update KIP recipient data through the Dapodik Application. Dapodik is an online and real time, based application that can be accessed and operated directly by all school operators in data entry, data processing, updating of PIP data, education personnel, students, periodic, sanitation, study groups and data of infrastructure school. This study aimed to evaluate the level of acceptance of basic education data applications (dapodik) using the method of Technology Acceptance Model (TAM). This study used 3 modified variables are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as independent variable while Acceptance of IT as dependent variable. This study used simple random sampling as a sampling technique, with the number of respondents as many as 66 people operators. For data analysis techniques, this study used multiple regression techniques with descriptive quantitative research types, as well as data processing tools using SPSS 16.00 for windows software. The results showed that the benefit factor (Perceived Ease of Use) of 43.5%, factor amenity (Perceived Usefulness) of 36.8%. This proves that the more dominant benefit factor influences receipt of Dapodik application usage as PIP data updating application.   Key Words: Aplication of Dapodik, Perceived Ease of Use, Perceived Usefulness, Perceived Usefulness, Acceptance of IT, Technology Accaptance Mod

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