Perceived Risk and Online Shopping Intention

2014 ◽  
Vol 10 (4) ◽  
pp. 17-38 ◽  
Author(s):  
Stuart Dillon ◽  
John Buchanan ◽  
Kholoud Al-Otaibi
Keyword(s):  
College Students ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Survey ◽  
Online Shopping ◽  
Financial Risks ◽  
Apparel Shopping ◽  
Online Shoppers ◽  
Males And Females ◽  
Financial Privacy

As online shopping growth continues, electronic retailers are recognizing the need to understand risk perceptions of (prospective) customers so as to remove impediments to continued growth. One particularly fruitful area of research concerns the perceptions of online shoppers to product, financial, privacy, time/inconvenience, psychological, and product source risk. Equally important is to understand differences in risk perceptions between males and females and also how such perceptions vary across different product types: digital (e.g. music), and non-digital (e.g. apparel). Utilizing an online survey of undergraduate college students, findings show that female respondents consistently perceived greater risk than males, with significant differences for product and financial risks for both product types. The “experiential” nature of apparel shopping was highlighted by online shopping intention being explained by psychological (male and females) and product (females) risk only. Overall, perceived risk was found to negatively influence intention to shop online by gender, especially with females.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

Understanding Local Sea Level Rise Risk Perceptions and the Power of Maps to Change Them: The Effects of Distance and Doubt

2017 ◽  
Vol 50 (5) ◽  
pp. 483-511 ◽  
Author(s):  
David P. Retchless
Keyword(s):  
Climate Change ◽  
College Students ◽  
Sea Level Rise ◽  
Sea Level ◽  
Risk Perceptions ◽  
Online Survey ◽  
Local Communities ◽  
Bias Risk ◽  
Interactive Map ◽  
Increases In Risk

Audiences that view sea level rise as a distant hazard or hold doubtful or dismissive beliefs about climate change in general may not be receptive to information about this hazard. This study explores how maps may address these challenges to sea level rise communication by making visible the impacts of sea level rise on local communities. Using an interactive map of sea level rise in Sarasota, Florida and an accompanying online survey, it considers how college students from nearby and far away from Sarasota, and with different views about climate change, vary in their risk perceptions. Results show that, consistent with spatial optimism bias, risk perceptions increased more from pre- to post map for respondents far away from Sarasota than for those nearby, while respondents who were initially doubtful or cautious about climate change showed larger increases in risk perceptions than those who were disengaged or alarmed.

Humor styles, risk perceptions, and risky behavioral choices in college students

2013 ◽  
Vol 26 (4) ◽  
Author(s):  
Arnie Cann ◽  
Adam T. Cann
Keyword(s):  
College Students ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Health Problems ◽  
Humor Styles ◽  
Sense Of Humor ◽  
One Dimensional ◽  
Personal Quality ◽  
Behavioral Choices ◽  
Potential Impact

AbstractSense of humor has been identified as a possible factor that leads to riskier behavioral choices, which could, in turn, contribute to health problems and reduced longevity. In previous studies, sense of humor was viewed as a one-dimensional, positive personal quality: the potential impact of maladaptive styles of humor was not acknowledged. The current study assesses both adaptive and maladaptive humor styles and relates them to perceived risk, and to the performance of risky behavior. The results do not support the suggestion that a sense of humor – when considered as a cheerful, carefree, and optimistic orientation – is related to assessments of risk or risky choices. Although humor

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers

2013 ◽  
Vol 5 (1) ◽  
pp. 17-36 ◽  
Author(s):  
Tonjia S. Coverdale ◽  
Anthony D. Wilbon
Keyword(s):  
Social Identity ◽  
Social Presence ◽  
Online Survey ◽  
Design Research ◽  
Online Shopping ◽  
Website Design ◽  
Online Retail ◽  
Shopping Experience ◽  
Online Shoppers ◽  
The Impact

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results also suggest that women online shoppers’ enjoyment of an online shopping experience positively influences their intention to revisit the website or recommend the website to other online shoppers, which are e-Loyal behaviors. In addition, this study extends related studies by proposing and testing the psychographic nature of human-computer interaction as a possible catalyst for e-Commerce Success.

scholarly journals Assessing knowledge, concerns, and risk perceptions among Italian medical students during the SARS-CoV-2 pandemic

2021 ◽  
Author(s):  
Manfredi Greco ◽  
Elisa Maietti ◽  
Flavia Rallo ◽  
Chiara Reno ◽  
Davide Trerè ◽  
...  
Keyword(s):  
Medical Students ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Survey ◽  
Scientific Information ◽  
Volunteer Work ◽  
Risk Of Infection ◽  
Sources Of Information ◽  
Preventive Practices ◽  
The Impact

ABSTRACTINTRODUCTIONDuring the first phase of COVID-19 pandemic, Italian medical students transitioned from in-person to remote learning. This study was carried out to early assess students’ sources of information, perceived risk of infection, knowledge and preventive practices in order to resume academic activity. The impact of training and volunteer work was also assessed.METHODSA cross-sectional online survey was conducted in May 2020 among medical students enrolled in the School of Medicine and Surgery, Bologna University.RESULTSThe analysis included 537 responses. On average students used seven sources of information on COVID-19. Scientific journals were considered the most trustworthy but they ranked only 6th in the frequency of use. Perceived risk of infection was higher for academic activities, especially in the hospital than daily living activities. Less than 50% of students reported being trained on biological risk and use of PPE. Training received was significantly associated with both perceived risk of infection and confidence in the use of PPE. Students engaged in volunteer work had higher confidence in PPE usage.DISCUSSIONAccessible scientific information and students’ engagement in spreading correct knowledge play an important role in challenging misinformation during the pandemic crisis. Students showed suboptimal knowledge about PPE use, calling for additional training. We found a moderate-high perceived risk of infection that could be mitigated with specific educational programs and by promoting voluntary work. Students’ engagement in public health emergencies (PHE) could potentially be beneficial for their training and as well as for the healthcare system.

scholarly journals Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

2020 ◽  
Vol 12 (3) ◽  
pp. 1121 ◽  
Author(s):  
Swapan Kumar Saha ◽  
Guijun Zhuang ◽  
Sihan Li
Keyword(s):  
Cost Saving ◽  
Willingness To Pay ◽  
Online Survey ◽  
Online Shopping ◽  
Hierarchical Regression ◽  
Use Of Technology ◽  
Efficient Delivery ◽  
Online Shoppers ◽  
Delivery Efficiency ◽  
Shopping Satisfaction

The delivery of products to the end consumer has been widely considered in the e-commerce sector as new challenges to reach customers and provide them with timely and efficient delivery have surfaced. Less focus has been given to information about delivery efficiency that impacts online shoppers’ relations with e-retailers. This study’s research model builds on the extended unified theory of acceptance and use of technology (UTAUT-2) by adding the critical e-commerce variables of delivery efficiency, cost-saving efficiency, and online purchase experience (shopping satisfaction and subsequent willingness to pay). The conceptual model was tested, and samples were collected using an online survey hosted on Google Forms using e-mail in Bangladesh. The findings show that consumers’ willingness to pay is enhanced by satisfaction with online shopping and delivery efficiency. The study also contributes insights into how cost-saving efficiency affects online customer satisfaction and the intention to repurchase. Also, by applying hierarchical regression analysis, this study contributes to understanding how e-retailers can provide a functional online experience for customers. Finally, our findings offer guidelines to e-retailers regarding increasing shopping satisfaction, the intention to repurchase, and the willingness to pay more.

What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?

2015 ◽  
pp. 279-293 ◽  
Author(s):  
Mohammad Hatim Abuljadail ◽  
Louisa Ha ◽  
Fang Wang ◽  
Liu Yang
Keyword(s):  
College Students ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Theoretical Framework ◽  
Model Based ◽  
Significant Relationships ◽  
Online Shoppers ◽  
Marketing Tool

Brands' Facebook fan pages have been frequently used as a marketing tool to reach to more individuals; however, Facebook users' motivations to participate in those fan pages are still unclear. This paper investigates the motives that stimulate online shoppers to “like” brands' Facebook fan pages. This study is interested in knowing if online shoppers' proclivity to “like” brands' Facebook fan pages is based on their hedonic or utilitarian motivations. The authors propose a model based on hedonic and utilitarian motivations and uses and gratifications theoretical framework. An online survey was conducted among college students who shopped online in Northwest Ohio (N=198). The findings show that utilitarian motivations have positive significant relationships with “liking” brands' Facebook fan pages.

Psychological Predictors of Bystanders’ Intention to Help Cyberbullying Victims Among College Students: An Application of Theory of Planned Behavior

2021 ◽  
pp. 088626052199215
Author(s):  
Yusuke Hayashi ◽  
Nargess Tahmasbi
Keyword(s):  
College Students ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Intervention Strategies ◽  
Perceived Behavioral Control ◽  
Anticipated Regret ◽  
Effective Prevention ◽  
Males And Females

The goal of the present study was to evaluate the Theory of Planned Behavior (TPB) as an explanation for bystanders’ intention to help cyberbullying victims among college students. Participants completed an online survey in which their intention, attitude, subjective norm, and perceived behavioral control toward helping cyberbullying victims were assessed. In addition to these traditional TPB variables, empathy toward cyberbullying victims and anticipated regret from not helping victims were included in the model. Results showed that empathy and anticipated regret significantly predicted intention to help cyberbullying victims over and above the traditional TPB variables. Results also showed that gender altered how traditional TPB variables, empathy, and anticipated regret predict bystander’s intention to help cyberbullying victims: Empathy and anticipated regret were most robust predictors for males and females, respectively. These results suggest that the TPB is a useful theoretical framework for understanding bystanders’ intention to help cyberbullying victims. Implications for developing effective prevention and intervention strategies are discussed.

The Effects of Online Cues and Perceived Risk on Customer Loyalty

2020 ◽  
Vol 33 (2) ◽  
pp. 64-75
Author(s):  
Sanjeev Prashar ◽  
Pranay Verma
Keyword(s):  
College Students ◽  
Customer Loyalty ◽  
Perceived Risk ◽  
Retail Sales ◽  
Price Comparison ◽  
Males And Females ◽  
Survey Responses ◽  
The Relationship

This article investigates the influence of perceived risk upon product display satisfaction, price comparison satisfaction, assortment satisfaction, and customer loyalty for footwear retail sales conducted online in India. 458 survey responses from college students who had purchased footwear online were analyzed. The findings show that price comparison satisfaction is the most important factor influencing assortment satisfaction. Assortment satisfaction leads to customer loyalty. The model suggests perceived risk is vital for customer loyalty, and that males and females perceive the relationship between product display satisfaction, assortment satisfaction, and price comparison satisfaction differently. Product display satisfaction, price comparison satisfaction, and assortment satisfaction are antecedents to customer loyalty but independent of perceived purchase risk

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