Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2011 ◽  
Vol 7 (4) ◽  
pp. 31-49 ◽  
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2012 ◽  
pp. 287-305
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

scholarly journals Agency costs, ownership structure and corporate governance mechanisms: A case study in New Zealand unlisted small companies

2011 ◽  
Vol 6 (3) ◽  
Author(s):  
Nirosha Hewa Wellalage ◽  
Stuart Locke
Keyword(s):  
Corporate Governance ◽  
Ownership Structure ◽  
Small Businesses ◽  
Diagnostic Tests ◽  
Agency Costs ◽  
Small Companies ◽  
Dynamic Panel ◽  
Corporate Governance Mechanisms ◽  
And Performance

This study investigates the linkage between agency costs, ownership structure and corporate governance in small business. Eleven years of data for 100 unlisted small businesses, are collected and 1099 observations are analysed using as dynamic panel GMM estimation. Various diagnostic tests are utilised to check for stationary and convergence of variables. The results indicate that ownership concentration has the most significant governance effect and also has the largest impact on corporate governance. Moreover, this study finds U-shape relationship between internal ownership and performance, which under that agency proxy. Agency costs vary with leverage the life of the business and with its size.

scholarly journals The Adoption of e-business Technologies and Processes in Nigerian Small Business Enterprises.

2020 ◽  
Author(s):  
◽  
Olakunle Olayinka
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Business Strategy ◽  
Small Business Owners ◽  
Business Sector ◽  
Business Systems ◽  
Framework Analysis ◽  
Key Issues ◽  
Global Increase

Small businesses are often considered important to a nation’s economy. In Nigeria, the small business sector contributes about 48% to the GDP, and there is an increasing effort to support the small business sector as a way of combatting societal ills. Within the last decade, there has been a global increase in the use of e-business by both large and small companies. Today, it is generally acknowledged that e-business provides a range of opportunities for small businesses to operate and compete effectively; however, in developing countries such as Nigeria, there is very limited research on e-business adoption in the small business sector. This thesis examines the adoption of e-business technologies and processes in Nigerian small businesses. Using an inductive approach, informed by a case study strategy, a longitudinal study of six small businesses in Lagos, Nigeria was conducted. Data was collected using interviews and questionnaires, and both thematic analysis and framework analysis were utilised to analyse the cases. Research results indicate that small businesses in Nigeria are utilising e-business systems. Key issues impacting upon e-business adoption and eight critical influencing factors that affect adoption were identified. Based on the case study findings, a framework for the development and implementation of e-business strategy in the Nigerian small business sector was developed and validated. This framework will be of value to small business owners involved in e-business operations, and also provides a basis for follow-up research in developing world countries.

Embedding MBA Students in Local Incubators and Accelerators

2018 ◽  
Vol 1 (3) ◽  
pp. 243-257 ◽  
Author(s):  
Matthew L. Savoie ◽  
Joshua S. Bendickson ◽  
Chase J. Edwards
Keyword(s):  
Small Businesses ◽  
Business Strategy ◽  
Business Owners ◽  
Small Business Owners ◽  
Capstone Course ◽  
Mba Students ◽  
Capstone Project ◽  
Innovative Learning ◽  
The University

This article presents an innovative method of engaging MBA students in a capstone course by offering a customizable project with businesses that are currently progressing through a regional, independent incubator, or accelerator program. We include various project options but focus on customizable capstone project alternatives to traditional business strategy simulations and case study methods. Namely, our innovative learning solution is a mock consulting project which drives innovation and fosters strategic collaboration between small business owners, university faculty, and MBA students while providing business strategy experience and generating positive exposure for both the university and the small businesses involved. Our method includes pairing MBA students with participating startup businesses and allowing the soon-to-be MBAs an opportunity to garner consulting experience while simultaneously serving the needs of the businesses in the accelerator. Accordingly, MBA students act as consultants to business owners and prepare detailed weekly briefings to inform stakeholders within the university and the constituent businesses. By breaching the typical capstone project parameters, the mock consulting option provides for experiential and applied learning experiences for MBA students and develops higher order strategic thinking by challenging them to work hand-in-hand with real startups.

scholarly journals Features of the Integration of Small Entrepreneurship into the National Economical Structure in the Current Context

2019 ◽  
Vol 29 (3) ◽  
pp. 444-452
Author(s):  
Igor Korodyuk ◽  
Mikhail Solodkov ◽  
Alina Borisova
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Global Economy ◽  
Small Enterprises ◽  
Positive Trend ◽  
Small Companies ◽  
Economic Activities ◽  
Business System ◽  
Current Context ◽  
Business Entities

The article considers the role of small business in terms of the present-day global economy and analyses the problems of identifying an optimal correlation between small and large businesses in the open-type economic systems. The authors describe the features of small enterprises in performing economic activities and substantiate the necessity and expediency of cooperation between large and small companies in the field of technological innovations. Foreign experience has proved the effectiveness and perspectiveness of incorporating of small businesses in the activities of large companies, one of the components of country's successful economic development as a whole. However, despite the emerging positive trend, this area is still not given due attention in Russia. The authors investigate the historical features of the Russian small business system that have left a mark on its interrelations with large business entities and bring up an issue of the necessity of mastering the state support of the small business sector in our country and pay a sufficiently more attention to the issues of cooperation and mutual support of small and large businesses.

Profightstore.com

2010 ◽  
pp. 76-88
Author(s):  
Mirjana Pejic-Bach ◽  
Miran Pejic-Bach
Keyword(s):  
Business Strategy ◽  
Basic Assumption ◽  
The Internet ◽  
Small Companies ◽  
Niche Markets ◽  
Online Store ◽  
Niche Market ◽  
Online Stores

This chapter explores the possibilities for small and medium-sized enterprises (SMEs) to find their way to success in e-business. The basic assumption of this chapter is that the Internet allows SMEs to access the niche markets which have not previously been accessible to them. We are presenting a case study of one Croatian online store developed as a portal which targets the niche market and our focus is on the following issues: subcultures as niche markets, criteria for selecting suppliers, developing a new brand, designing an online store as a portal in order to attract visitors, and opportunities for growth. The authors hope that presenting this particular case will help small companies to take into account niche markets when designing their online stores, but also it will help researchers to further explore niche markets as a possible business strategy for SMEs while entering the e-commerce arena.

Development of products and services in small enterprises: proposition of an artifact to discuss creative logics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José Osvaldo De Sordi ◽  
Reed Elliot Nelson ◽  
Manuel Meireles ◽  
Marcos Hashimoto
Keyword(s):  
Small Businesses ◽  
Design Theory ◽  
Design Research ◽  
Service Innovation ◽  
Lessons Learned ◽  
Small Enterprises ◽  
Small Companies ◽  
Content Type ◽  
Small Organizations ◽  
Service Portfolio

PurposeThe purpose of this paper is to make available an artifact that helps entrepreneurs and managers to recognize the diversity of creative logics centered on resources that are already available to the organization, presenting it as a tool to support the expansion of the product and service portfolio and as an alternative to Research and Development strategies, which are difficult to implement in the context of small businesses.Design/methodology/approachFollowing the precepts of the Action Design Research (ADR) method, researchers and practitioners (teachers and consultants) collaborated in the development of the artifact. Successive versions of the artifact were tested in the field: in classrooms by the teachers and in small companies by the consultants.FindingsIn addition to the artifact itself, which is available on the Internet, the lessons learned from the design process of the artifact were formalized in meta-requirements and meta-designs, in accordance with the precepts of the design theory that served as the foundation of ADR. These meta-specifications facilitate the critical analysis and evolution of the proposed artifact, in addition to the conception and proposition of new artifacts for the same class of problem.Practical implicationsThe dialogical nature of the ADR approach, with the development of the artifact through interactive cycles between design and use, based on the practitioners' experience of using it with the final beneficiaries, resulted in a functional artifact that is simple to use by those interested in discussing product and service innovation with small organizations. The artifact in the form of software is available to all at https://tentypescreation.com.Originality/valueFrom business examples and comparisons with widespread creative tactics, such as copy and invention, eight other creative tactics centered on resources available in the organization are explored by the artifact, providing means for practitioners to discuss alternative ways for managers, entrepreneurs, and future entrepreneurs to face the challenge of product and service innovation in small businesses.

Effectiveness of Online Marketing Tools: A Case Study

Paradigm ◽  
2021 ◽  
pp. 097189072110037
Author(s):  
Hanuman Sharma
Keyword(s):  
Word Of Mouth ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Online Chat ◽  
Internet Users ◽  
Enormous Amount ◽  
Online Marketing Research ◽  
Tools And Techniques

Offline marketing strategies are widely used; however, they are facing tough challenges from online marketing which has limitless options and proffers enormous amount of possibilities. With voluminous growth of Internet users and growing trend of online marketing, it seems indispensable to run a business without online presence. This is due to the fact that ‘consuming in shops’ is changing to ‘online consuming’. Companies are using different online marketing strategies to attract prospective buyers. Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis of data received from respondents is still in its embryonic stage, and it is conducted to find the effectiveness of tools and techniques—online chat assistance, email advertisement, and word of mouth—causing opinion/decision change of prospective buyers. Marketers have to retain old loyal customers and evolve strategies to attract new prospective buyers.

scholarly journals E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector

2021 ◽  
Vol 13 (13) ◽  
pp. 7356
Author(s):  
Martin Wynn ◽  
Olakunle Olayinka
Keyword(s):  
Developing Countries ◽  
Small Business ◽  
Small Businesses ◽  
Business Strategy ◽  
Case Study Research ◽  
Strategy Development ◽  
Business Sector ◽  
Small Companies ◽  
Business Systems ◽  
Online Trading

Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

Sign in / Sign up

Export Citation Format

Share Document