Research of Evaluation Indicators about Electric Power Enterprise Marketing
2010 ◽
Vol 121-122
◽
pp. 512-518
Keyword(s):
Along with the deepening reform in power system, Electric Power Enterprise Marketing Management becomes an important management tool to ensure the effective operation of power enterprises. In this paper, on the basis of relevant principles, we have developed a market economy to adapt to the current situation of the development, marketing, and service sectors of the Power Marketing Strategy. At the same time, we designed to power enterprise marketing performance evaluation index system. And we introduced the quantitative analysis of power marketing effectiveness: AHP, according to the power of quantitative analysis method to evaluate and analyze marketing results.
2011 ◽
Vol 403-408
◽
pp. 2632-2635
2013 ◽
Vol 401-403
◽
pp. 2310-2314
2012 ◽
Vol 490-495
◽
pp. 746-750
Keyword(s):
Keyword(s):
2015 ◽
Vol 733
◽
pp. 951-954