Summarize on Evaluation of Advertising Effect

2014 ◽  
Vol 971-973 ◽  
pp. 2418-2423
Author(s):  
Lu Lu ◽  
Yan Wang ◽  
Jian Ping Chai ◽  
Fu Lian Yin
Keyword(s):  
Online Advertising ◽  
Rapid Development ◽  
Television Advertising ◽  
Simple Analysis ◽  
Advertising Effect ◽  
Advantages And Disadvantages

With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.

scholarly journals Research on Effect Evaluation of Online Advertisement Based on Resampling Method

2020 ◽  
Vol 2020 ◽  
pp. 1-15
Author(s):  
Heyong Wang ◽  
Canxin Lin
Keyword(s):  
Online Advertising ◽  
Rapid Development ◽  
Evaluation Index ◽  
Effect Evaluation ◽  
Advertising Effect ◽  
Advertising Strategies ◽  
Resampling Method ◽  
Online Advertisements ◽  
Online Advertisement ◽  
C5.0 Decision Tree

With the rapid development of the Internet, the online advertising market has become larger and larger. Online advertisers often execute their advertising strategies based on the effect of online advertisements, so it is necessary to evaluate the advertising effect because it determines whether advertisers can display effective advertisements continually and remove ineffective advertisements timely. In practical scenarios, the quantity of ineffective online advertisements is always larger than that of effective online advertisements. The imbalanced distribution of them will bring serious bias to the evaluation models. We propose an improved undersampling method based on clustering (termed UBOC) to overcome the data imbalance. It can balance the advertising data into a more suitable data distribution. In addition, we adopt a new evaluation index for the effect evaluation of online advertisements based on C5.0 decision tree. Experimental results indicate the excellent performance of UBOC and the practical application of evaluation index for online advertisements. They can provide an effective evaluation of online advertisements and achieve the early removal of ineffective advertisements for advertisers, which will greatly increase the revenue brought by advertisements.

An old friend is better than two new ones? Approaches to market research in the context of digital transformation for the antitrust laws enforcement

2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
Digital Transformation ◽  
Market Definition ◽  
Type I ◽  
Type Ii ◽  
Digital Platforms ◽  
Advantages And Disadvantages ◽  
Pass Through ◽  
Type Ii Errors

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.

Recent Patents on the Angular Contact Ball Bearing of High-Speed Motorized Spindle

2020 ◽  
Vol 13 ◽  
Author(s):  
Yudong Bao ◽  
Linkai Wu ◽  
Yanling Zhao ◽  
Chengyi Pan
Keyword(s):  
High Speed ◽  
Ball Bearing ◽  
Rapid Development ◽  
Ceramic Materials ◽  
Development Trend ◽  
Numerical Control ◽  
Angular Contact Ball Bearing ◽  
Practical Applications ◽  
High Speed Cutting ◽  
Advantages And Disadvantages

Background:: Angular contact ball bearings are the most popular bearing type used in the high speed spindle for machining centers, The performance of the bearing directly affects the machining efficiency of the machine tool, Obtaining a higher value is the direction of its research and development. Objective:: By analyzing the research achievements and patents of electric spindle angular contact bearings, summarizing the development trend provides a reference for the development of electric spindle bearings. Methods:: Through the analysis of the relevant technology of the electric spindle angular contact ball bearing, the advantages and disadvantages of the angular contact ball bearing are introduced, and the research results are combined with the patent analysis. Results:: With the rapid development of high-speed cutting and numerical control technology and the needs of practical applications, the spindle requires higher and higher speeds for bearings. In order to meet the requirements of use, it is necessary to improve the bearing performance by optimizing the structure size and improving the lubrication conditions. Meanwhile, reasonable processing and assembly methods will also have a beneficial effect on bearing performance. Conclusion:: With the continuous deepening of bearing technology research and the use of new structures and ceramic materials has made the bearing's limit speed repeatedly reach new highs. The future development trend of high-speed bearings for electric spindles is environmental protection, intelligence, high speed, high precision and long life.

scholarly journals Artificial Cardiac Muscle with or without the Use of Scaffolds

2017 ◽  
Vol 2017 ◽  
pp. 1-15 ◽  
Author(s):  
Yifei Li ◽  
Donghui Zhang
Keyword(s):  
Tissue Engineering ◽  
Cardiovascular Diseases ◽  
Cardiac Tissue ◽  
Contractile Function ◽  
Rapid Development ◽  
Treatment Options ◽  
Cardiac Tissue Engineering ◽  
Hydrogel Scaffold ◽  
Fibrous Matrix ◽  
Advantages And Disadvantages

During the past several decades, major advances and improvements now promote better treatment options for cardiovascular diseases. However, these diseases still remain the single leading cause of death worldwide. The rapid development of cardiac tissue engineering has provided the opportunity to potentially restore the contractile function and retain the pumping feature of injured hearts. This conception of cardiac tissue engineering can enable researchers to produce autologous and functional biomaterials which represents a promising technique to benefit patients with cardiovascular diseases. Such an approach will ultimately reshape existing heart transplantation protocols. Notable efforts are accelerating the development of cardiac tissue engineering, particularly to create larger tissue with enhanced functionality. Decellularized scaffolds, polymer synthetics fibrous matrix, and natural materials are used to build robust cardiac tissue scaffolds to imitate the morphological and physiological patterns of natural tissue. This ultimately helps cells to implant properly to obtain endogenous biological capacity. However, newer designs such as the hydrogel scaffold-free matrix can increase the applicability of artificial tissue to engineering strategies. In this review, we summarize all the methods to produce artificial cardiac tissue using scaffold and scaffold-free technology, their advantages and disadvantages, and their relevance to clinical practice.

scholarly journals High-Throughput Quantitative Assay Technologies for Accelerating the Discovery and Optimization of Targeted Protein Degradation Therapeutics

2021 ◽  
pp. 247255522098504
Author(s):  
Jeffrey R. Simard ◽  
Linda Lee ◽  
Ellen Vieux ◽  
Reina Improgo ◽  
Trang Tieu ◽  
...  
Keyword(s):  
Drug Discovery ◽  
Protein Degradation ◽  
Protein Interactions ◽  
Fluorescent Protein ◽  
De Novo ◽  
Rapid Development ◽  
Dependent Manner ◽  
Western Blots ◽  
Advantages And Disadvantages ◽  
Degradation Rates

The aberrant regulation of protein expression and function can drastically alter cellular physiology and lead to numerous pathophysiological conditions such as cancer, inflammatory diseases, and neurodegeneration. The steady-state expression levels of endogenous proteins are controlled by a balance of de novo synthesis rates and degradation rates. Moreover, the levels of activated proteins in signaling cascades can be further modulated by a variety of posttranslational modifications and protein–protein interactions. The field of targeted protein degradation is an emerging area for drug discovery in which small molecules are used to recruit E3 ubiquitin ligases to catalyze the ubiquitination and subsequent degradation of disease-causing target proteins by the proteasome in both a dose- and time-dependent manner. Traditional approaches for quantifying protein level changes in cells, such as Western blots, are typically low throughput with limited quantification, making it hard to drive the rapid development of therapeutics that induce selective, rapid, and sustained protein degradation. In the last decade, a number of techniques and technologies have emerged that have helped to accelerate targeted protein degradation drug discovery efforts, including the use of fluorescent protein fusions and reporter tags, flow cytometry, time-resolved fluorescence energy transfer (TR-FRET), and split luciferase systems. Here we discuss the advantages and disadvantages associated with these technologies and their application to the development and optimization of degraders as therapeutics.

Research on Applied-Information Technology with Application of Data Mining in Analysis of Consumer Behavior

2014 ◽  
Vol 1003 ◽  
pp. 230-234
Author(s):  
Feng Long Fan ◽  
Xu Li ◽  
Xu Sheng Yu ◽  
Li Wang
Keyword(s):  
Computer Technology ◽  
System Analysis ◽  
Computer Network ◽  
Rapid Development ◽  
Daily Consumption ◽  
School Students ◽  
Customer Data ◽  
Advantages And Disadvantages ◽  
Depth Analysis ◽  
Database Technology

With the development of computer technology, especially the rapid development and extensive application of database technology and computer network technology, the data quantity increases sharply, the accumulation of a large number of data in various fields, and rising fast. Enterprise database or data warehouse has stored a large number of customer data, these data include many aspects of the information of customers, but also contains the advantages and disadvantages of the enterprise operation. If we can use these data quickly, efficiently in-depth analysis and research, to find the rules and modes, to obtain the necessary knowledge from it, will help enterprises to better decision making. The system can successfully excavate students and staff of the tendency of consumption and consumption habits, analyze their satisfaction with each restaurant. The results of system analysis to a certain role for school students and teachers to understand and analyze the condition of daily consumption, so the establishment of this system has great practical value.

scholarly journals The Application of Third Generation Semiconductor in Power Industry

2020 ◽  
Vol 198 ◽  
pp. 04011
Author(s):  
Yuqian Zhang
Keyword(s):  
Future Development ◽  
First Generation ◽  
Rapid Development ◽  
Physical Characteristics ◽  
Third Generation ◽  
Power Switching ◽  
Advantages And Disadvantages ◽  
The Third ◽  
Great Possibility ◽  
Made In

With the rapid development of technologies, the third generation semiconductor is being studied, as it is leading to the significant change in industry like the manufacture of PC, mobile devices, lighting etc. Till now, due to its irreplaceable physical characteristics, third generation semiconductor is applied to lots of fields. This paper analyzes the application of third generation semiconductor, namely, GaN and SiC. Their characteristics including advantages as well as disadvantages will be discussed through reviewing the result of relevant researches. Meanwhile, comparison between the third generation semiconductors and the second as well as the first generation semiconductors is made in this paper. Through the comparison of physical characteristics, recent marketing, production and limitations, the advantages and disadvantages of each semiconductor is analyzed and the suggestion of how to avoid the disadvantage through application is proposed. At last, the future development is predicted. According to the analysis result of this paper, silicon poses more merits. Silicon is not only cheaper but also performs better making it a preference of GaAs, and GaN in the domain of IC. The second generation semiconductor, GaAs, is widely used in the circuits and photoelectric integration. Furthermore, the third semiconductor material GaN is a promising material for power switching and communication and has the great possibility to play a crucial role in market.

scholarly journals Time Series of Land subsidence rate on Coastal Demak Using GNSS CORS UDIP and DINSAR

2019 ◽  
Vol 94 ◽  
pp. 04004
Author(s):  
B. D. Yuwono ◽  
S. Subiyanto ◽  
A. S. Pratomo ◽  
Najib
Keyword(s):  
Land Subsidence ◽  
Rapid Development ◽  
Radar Interferometry ◽  
Navigation Satellite ◽  
Advantages And Disadvantages ◽  
Satellite Technology ◽  
The North ◽  
Satellite Radar ◽  
Land Subsidence Rate

Most of the studies land subsidence and impact have been done on the north coastal area of Java, especially Semarang and Demak. This landsubsidence has a very serious impact both in the infra structure, the economy and the environment. Techniques of observing landsubsidence using geodetic methods have been widely practiced. Geodetic technology is undergoing rapid development, especially in GNSS navigation satellite technology as well as satellite radar interferometry. Both have advantages and disadvantages of each. In this study will examine the application of DinSAR interferometric techniques and GNSS technology to predict the rate of land subsidence coastal of Demak regency. This paper also emphasize the role of GNSS and DinSAR application in deformation especially for landsubsidence monitoring.

The “layered method” – A third method of floodlighting

2019 ◽  
Vol 52 (5) ◽  
pp. 641-653 ◽  
Author(s):  
W Żagan ◽  
K Skarżyński
Keyword(s):  
Short Distance ◽  
State Of The Art ◽  
Rapid Development ◽  
Light Distribution ◽  
New Method ◽  
Night Time ◽  
Visual Effect ◽  
Lighting Technology ◽  
Advantages And Disadvantages ◽  
Light Line

The main aim of this work is to present a new method of floodlighting – the ‘Layered Method’. It has been possible to create this method due to the rapid development of linear luminaires with LEDs. When luminaires are located a very short distance from an illuminated wall and are directed at a low angle, the layered floodlighting method gives an unusual and interesting visual effect. In this situation, the length of light distribution on the illuminated wall is the same as the length of the light line and is rather short in width. This gives the opportunity of creating the effect of a layer of light, which can be used, for example, to illuminate Renaissance tenement houses and all types of longitudinal architectural details, such as tympanums or balusters. This paper presents the state-of-the-art use of the layered method of floodlighting. All advantages and disadvantages, in terms of lighting technology and architecture, are carefully described. The ideas contained in this paper could be useful for those who are interested in making architectural objects more beautiful by means of illumination at night-time.

scholarly journals Is ceramsite the last straw for sewage sludge disposal: a review of sewage sludge disposal by producing ceramsite in China

2019 ◽  
Vol 80 (1) ◽  
pp. 1-10
Author(s):  
Bifan He ◽  
Guangjin Wang
Keyword(s):  
Sewage Sludge ◽  
Glass Powder ◽  
River Sediment ◽  
Rapid Development ◽  
Sewage Treatment ◽  
Raw Material ◽  
The Sustainable Development ◽  
Urban Sewage ◽  
Advantages And Disadvantages ◽  
Sludge Disposal

Abstract With the rapid development of urbanization, the amount of urban sewage treatment is increasing. Waste activated sludge (WAS) is a by-product of sewage treatment, and its output is increasing year by year. How to properly handle WAS is related to the sustainable development of the sewage treatment industry. The production of ceramsite from WAS is an effective way to realize the utilization of sludge. This paper comprehensively describes the use of WAS as raw material, adding clay, cement, glass powder, shale, coal gangue, river sediment, pulverized fly ash and other auxiliary materials (AM) to produce sintered sewage sludge ceramsite and non-sintered sludge ceramsite. This paper analyzes the advantages and disadvantages of the process of making ceramsite from WAS. The research points out the development prospect of ceramsite from WAS.

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