One company—Sandia Laboratories—transformed the economic geography, demographics, and future of postwar Albuquerque. Sandia’s construction and expansion during and after World War II drew thousands of educated newcomers to town while creating an instant housing shortage. After 1950, the growing presence of Sandia, nearby Kirtland Air Force Base, and the huge technological complex that emerged on the desolate foothills of the Sandia Mountains thrust Albuquerque northeastward in a new direction. Over time, this wave of suburbanization set the precedent for a northward building trend that, by the 1970s, would spill northwestward from Bernalillo into neighboring Sandoval County. It all began with Sandia. The so-called “science suburbs” of the 1950s and 1960s gradually filled the Northeast Heights with a new population of white-collar, upper-middle-class families and individuals that made Albuquerque a dynamic, modern city characterized by scientific research, higher education, and a strong federal presence. Local boosters used the introduction of the Lab to portray Duke City as a diverse metropolis, welcoming industry and growth. “Duke City” is a nickname for Albuquerque that hearkens to the Spanish Duke of Alburquerque for whom the town was named. The first “r” in Alburquerque was eventually dropped from the city’s name.