Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations

2021 ◽  
pp. 175-195
Author(s):  
Shannon A. Bowen ◽  
Alessandro Lovari
Keyword(s):  
Public Sector ◽  
Public Relations ◽  
Public Sector Organizations ◽  
Government Public Relations

scholarly journals An Overview on the Public Relations Strategic Management in Public Sector Organizations

2019 ◽  
Vol 5 (1) ◽  
pp. 73-80
Author(s):  
Darmawan Sidiq ◽  
Rudy M Harahap
Keyword(s):  
Public Sector ◽  
Literature Review ◽  
Public Relations ◽  
Strategic Management ◽  
Public Communication ◽  
The Public ◽  
Tailored Messages ◽  
Public Sector Organizations ◽  
Communication Programs ◽  
Basic Concepts

Public relations are an important aspect that must be considered by public sector organizations to achieve its objectives. Strategic management is a valuable tool to aid public sector organizations in developing its public communication programs regarding the public relations. This paper attempts to explore the basic concepts that is important regarding the issue through literature review of several previous studies on public relations strategic management in public sector organizations. From these literature, this paper concludes that in order to achieve its public relations objectives, public sector organizations will have to: identify the groups that make up the public, understand the positioning of the organizations as well as the public groups; choose the best public relations strategy; and formulate the tailored messages to be communicated to each public groups according to the strategy chosen by the organization.

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

Herman Beyle and James McCamy: Founders of the Study of Public Relations in Public Administration, 1928-1939

Public Voices ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 26 ◽  
Author(s):  
Mordecai Lee
Keyword(s):  
Public Relations ◽  
Public Administration ◽  
Historical Inquiry ◽  
Government Public Relations ◽  
Academic Study

This article is an historical inquiry into the two scholars whose work served as the foundation of the academic study of public relations in public administration. Herman Beyle’s Governmental Reporting in 1928 and James McCamy’s Government Publicity in 1939 were seminal in their impact. Beyle explored the democratic purposes of government public relations, and McCamy, its pragmatic uses. In retrospect, both Beyle and McCamy had had an extraordinary insight, namely that the communication of information was an essential and increasing aspect of government. Since then, the subfield of government public relations has had its ups and downs, but may be on the rise again.

CAF: Quality management model for public organizations

2020 ◽  
Vol 22 (5) ◽  
pp. 26-31
Author(s):  
EMIL MARKVART ◽  
◽  
DMITRY V. MASLOV ◽  
TATYANA B. LAVROVA ◽  
◽  
...  
Keyword(s):  
Public Sector ◽  
Quality Management ◽  
Public Administration ◽  
Local Governments ◽  
Control Function ◽  
Self Assessment ◽  
European Model ◽  
Public Sector Organizations ◽  
Quality Management Model ◽  
The Common

The existing approaches to quality assessment, based on ranking and rating, perform a control function but do not give government bodies at various levels, local governments, and public sector organizations the necessary tools to improve their performance. The article is devoted to one of the modern models of quality management in the field of public administration – the European model for improving the activities of public sector organizations through the self-assessment – the Common Assessment Framework (CAF model) and the possibilities of its implementation in Russia.

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