scholarly journals Strategi Pemasaran Online pada Masa Pandemi Covid-19 Dalam Penerimaan Peserta Didik di SMK Al Hafidz Leuwiliang Bogor

2021 ◽  
Vol 1 (2) ◽  
pp. 78-100
Author(s):  
Ilma Rahima ◽  
Dedi Junaedi ◽  
Evinovita Evinovita
Keyword(s):  
Marketing Strategy ◽  
Management Strategies ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Vocational School ◽  
Educational Institutions ◽  
Vocational High School ◽  
Prospective Students ◽  
Strategy Planning ◽  
Student Acceptance

This study is intended to answer the following problems: 1) What is the online marketing strategy during the COVID-19 pandemic in accepting students at Al Hafidz Leuwiliang Vocational School? 2) What is the influence of the Al Hafidz Leuwiliang Vocational High School Online Marketing Strategy in accepting students during the covid 19 pandemic? These problems were discussed through research conducted at SMK Al HAfidz Leuwiliang where this madrasa was used as a source of data information to obtain portraits, descriptions, answers and results of marketing management strategies in order to increase student acceptance. In this case the data obtained by means of interviews, observation and documentation. All data will be analyzed descriptively, namely by pouring the results into sentences that are arranged in such a way that they can be neatly arranged sentences. The results of the study show that: 1) In the online marketing strategy at SMK Al Hafidz Leuwiliang implemented by every element in the school, this is because the marketing strategy planning implemented will be able to run more effectively and maximally. SMK Al Hafidz also uses three stages of online marketing strategy, namely: Segmentation; Namely consumer actions about the needs and wants both in the present and in the future , Targeting ; namely positive targeting in determining which areas will become customers of Al Hafidz Vocational School. Three villages are prioritized, namely Karacak, Karyasari and Cibitung villages, as well as Positioning; namely about how to establish a position to gain competitive advantage between educational institutions in Leuwiliang District. 2) The implementation of online marketing strategies does not have much effect on student acceptance. Because offline marketing still needs to be needed by the customer (prospective students). Keywords: Online Marketing, Strategy, Covid 19 Pandemic

scholarly journals Online Student Admission Application at SMK Al-Basyariah Bojong Gede

SinkrOn ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 61
Author(s):  
Dinda Ayu Muthia ◽  
Andini Ramadhani ◽  
Adi Kurniawan ◽  
Raka Irfansyah
Keyword(s):  
Information System ◽  
Vocational School ◽  
Educational Institutions ◽  
Data Loss ◽  
Prospective Students ◽  
Online Student ◽  
Admission System ◽  
New Students ◽  
Minimal Damage ◽  
New Student

Acceptance of new students is one of the processes that exist in educational institutions every year, the number of prospective students who register causes the new student admission committee cannot manage everything properly so that it is less effective in handling it. In this study, the new student admission system used by Al-Basyariah Vocational School Bojong Gede still uses the system manually, which still uses paper records, so that minimal damage and even data loss occurs. Making a new student registration information system is expected to facilitate new prospective students in registering by saving time and costs compared to coming directly to school and with the information system of new student admissions, it is expected to help and simplify the processing of students in this school.

scholarly journals Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Arie Tunggal ◽  
Setia Budi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Marketing Strategy ◽  
Influencing Factors ◽  
Marketing Strategies ◽  
Academic Institutions ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Intense Competition ◽  
Hierarchy Process

In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.

scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

scholarly journals PELATIHAN KEWIRAUSAHAAN STRATEGI ONLINE MARKETING UNTUK MEMPERLUAS PASAR

2021 ◽  
Vol 3 (1) ◽  
pp. 124-133
Author(s):  
Afif Hakim ◽  
Nana Rahdiana ◽  
Annisa Indah Pratiwi
Keyword(s):  
Marketing Strategy ◽  
Internet Marketing ◽  
Business Development ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Survey Results ◽  
Survey Feedback ◽  
The Many

Sebagai seorang entrepreneur harus selalu berupaya mencari ide kreatif agar usaha yang dijalankan dapat terus berjalan. Salah satu improvement yang dapat dilakukan adalah mengubah strategi pemasaran dari konvensional (offline)  menjadi online atau yang sering disebut online/internet marketing terlebih lagi pada saat kondisi pandemic Covid-19 seperti saat ini. Untuk menjalankan online marketing memang tidak mudah dan butuh ketelatenan. Banyak para peserta yang beranggapan bahwa strategi online marketing sulit untuk dilaksanakan pada hal mereka menyadari bahwa strategi online marketing efektif untuk dilaksanakan terutama di saat-saat pandemic covid-19 ini sehingga pelatihan semacam ini penting untuk dilaksanakan untuk menghilangkan gap berupa ketidaktahuan para peserta. Pelatihan berjalan dengan lancar dan para peserta terlihat antusias dalam melaksanakan pelatihan ini terbukti dari banyaknya pertanyaan yang dilontarkan dan hasil survey feedback menyatakan bahwa 100% mereka setuju pelatihan membawa manfaat untuk pengembangan usaha.  Kata kunci— entrepreneur, Covid-19, online marketing As the entrepreneur, they must always try to find creative ideas so that his business can continue to run. One of the improvements that can be made is to change the strategy from conventional (offline) marketing to online or what is often called online / internet marketing first during the Covid-19 pandemic conditions like today. To run online marketing is not easy and requires patience. Many participants thought that online marketing strategies were difficult to implement when they realized that an effective online marketing strategy was to be implemented, especially during this time of the Covid-19 pandemic, so this kind of training is important to carry out to eliminate the gap in the form of participants' ignorance. The training went well and the participants seemed enthusiastic in carrying out the training as evidenced by the many questions asked and the survey results which stated that 100% of them agreed that the training was beneficial for business development.  Keywords—entrepreneur, Covid-19, online marketing

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

Social Networking Sites and Marketing Strategies

2015 ◽  
pp. 207-239
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

Social Networking Sites and Marketing Strategies

2018 ◽  
pp. 39-72 ◽  
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

scholarly journals E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

2020 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Md. Abu Issa Gazi ◽  
Mohammed Julfikar Ali ◽  
Prianka Tewary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Policy Recommendation ◽  
Related Information ◽  
Business Sectors ◽  
Potential Customers ◽  
Business And Management

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

scholarly journals Strategi Manajemen Humas Dalam Menciptakan School Branding Pada Sekolah Islam Terpadu

2018 ◽  
Vol 3 (2) ◽  
pp. 72
Author(s):  
Tutut Sholihah
Keyword(s):  
Public Relations ◽  
Private Schools ◽  
Management Strategy ◽  
Management Strategies ◽  
Educational Institutions ◽  
School Students ◽  
New School ◽  
The Public ◽  
School Year ◽  
Strategy Planning

<em>More and more quality schools have created intense competition in the management of educational institutions. To be able to compete, the school branding strategy is very important for schools primarily in private schools. SDIT Al-Furqan and SMPIT Al-Ghazalii Palangka Raya became the location of the study because it is one of the private schools that offers quality oriented to Islam, and has made rapid progress with various advantages, incised many achievements both in academic and non-academic terms, increasing number of participants each year. The problem raised in this study is how to plan public relations strategy, how to implement the public relations management strategy and how the results of implementing the public relations management strategy in creating School Branding in both schools. This study aims to describe and analyze the planning of public relations management strategies, implementation of the public relations management strategy and how the results of its implementation in creating School Branding at SDIT Al-Furqan and SMPIT Al-Gazali Palangka Raya, and to offer a concept of public relations management strategies in creating School Branding at Integrated Islamic schools. The study was conducted using a descriptive qualitative approach, data was collected through interviews, observation and documentation studies. The main subjects are principals, public relations, parents of students, heads of administration, teachers, and the community. The results of this study reveal that: 1) Public relations management strategy planning is designed and organized together with principals, divisions and public relations by considering all aspects until the school brand can reach the community, 2) Implementation of public relations management strategies carried out in accordance with the schedule organized by conducting promotions and publications in print media, electronic media, and social media, as well as communicating and socializing directly to the public, 3) The results of the public relations management strategy can be seen in the indicators of the success of schools becoming well-known in the community, creating a positive image for school, students increase every new school year, become a favorite and superior school.</em>

scholarly journals Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

2021 ◽  
Vol 6 (2) ◽  
pp. 8-11
Author(s):  
Anastasia Bernadin Dwi Mardiatmi ◽  
Dahlia Pinem
Keyword(s):  
Marketing Strategy ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Path Coefficient ◽  
Analysis Tool ◽  
West Java ◽  
Marketing Performance ◽  
Pls Analysis ◽  
Advertising Literacy

Micro, Small, and Medium-sized Enterprise (MSME) owners in Depok, West Java, have yet to apply good marketing strategies. Thus, marketing management literacy needs to be done. This research was intended to analyze and understand the effect of marketing strategy literacy, which is applied in MSME’s in Depok, West Java, towards marketing performance. The sampling technique used in this research was random sampling technique, with the samples being 30 MSME owners in Depok, West Java. This is an explanatory research, which used Smart PLS analysis tool. The results showed that R Square’s value is 0.643. Hypothesis testing revealed that advertising literacy variable affects marketing performance with a path coefficient value of 0.400; promotion sales literacy does not affect marketing performance with a path coefficient value of -0.088; personal sales literacy affects marketing performance with a path coefficient value of 0.641; and lastly, online marketing literacy does not affect marketing performance with a path coefficient value of -0.177.

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