scholarly journals E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

2020 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Md. Abu Issa Gazi ◽  
Mohammed Julfikar Ali ◽  
Prianka Tewary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Policy Recommendation ◽  
Related Information ◽  
Business Sectors ◽  
Potential Customers ◽  
Business And Management

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

scholarly journals Leveraging Social Media for Development in Organisations

2017 ◽  
Vol 13 (4) ◽  
pp. 201
Author(s):  
Ajith Sundaram
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Detailed Analysis ◽  
Computer Systems ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Potential Customers ◽  
Marketing Approach

Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influence marketing as well.

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Witanti Prihatiningsih ◽  
Ninis Agustini Damayani ◽  
Asep Suryana ◽  
Susie Perbawasari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Content Type ◽  
Funeral Home ◽  
Potential Customers ◽  
Practical Implications

Purpose The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. Design/methodology/approach This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. Findings The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. Practical implications This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. Originality/value To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia

2017 ◽  
pp. 1-15 ◽  
Author(s):  
Robert Jeyakumar Nathan ◽  
Desmond Chong Fook Chiun ◽  
Norazah Mohd Suki
Keyword(s):  
Membership Function ◽  
Value Added ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Entertainment Industry ◽  
Membership Management ◽  
Additional Value ◽  
Potential Customers

In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an evaluation of online marketing strategies and tools used by airlines industries like Malaysia Airlines System (MAS), Firefly, AirAsia, and Malindo Air, besides entertainment industries such as Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. This research noted that websites need to be more interactive, enable customers to interact and socialize among each other through membership management and additional value-added information. Website with graphics and hyperlinks are not persuasive enough, website should improve with additional suggestions or ‘show more' features to invite customer perform additional clicks and explore to the website. Most of the website offers membership to its customer. This, this membership function should be fully utilized.

scholarly journals Online Store Locator: An Essential Resource for Retailers in the 21st Century

2019 ◽  
Vol 8 (2) ◽  
pp. 53
Author(s):  
Gonzalo Wandosell ◽  
María Parra-Meroño ◽  
Raul Baños
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Online Store ◽  
Interactive Tools ◽  
Word Clouds ◽  
Search Filters ◽  
Essential Resource ◽  
Potential Customers

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With this purpose, the store locator interactive tools of specialty retailers’ websites included in the report “Global Powers of Retailing 2015” are studied in detail using different procedures, such as frequency analysis and word clouds. From the results obtained, it was concluded that most of these firms use interactive maps to provide information about their offline stores, but today some of them still use non-interactive (static) maps or text format to present this information. Moreover, some differences were observed among the search filters used in the store locator services, according to the retailer’s specialty. These results provided insight into the important role of online store locator tools on retailers’ websites.

scholarly journals Online Marketing Strategies for Travel Agencies

2011 ◽  
Vol 4 (16) ◽  
pp. 590-599
Author(s):  
Martin Volek
Keyword(s):  
Final Section ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Travel Agency ◽  
Online Environment ◽  
Travel Agencies ◽  
Marketing Activities ◽  
The Right ◽  
Potential Customers ◽  
Theoretical Foundations

Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

scholarly journals Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

2021 ◽  
Vol 11 (5) ◽  
pp. 2131
Author(s):  
Jorge Sánchez-Garcés ◽  
Juan J. Soria ◽  
Josué E. Turpo-Chaparro ◽  
Himer Avila-George ◽  
Javier Linkolk López-Gonzales
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Test Period ◽  
Post Test ◽  
Efficiency Increase ◽  
The Face ◽  
Probabilistic Sample ◽  
Internet Revolution ◽  
Digital Channels ◽  
Potential Customers

In marketing, there is a notable lack of models, which leads to the loss of potential customers since there is no feedback for improvement in the marketing strategy. In the face of the Internet revolution, this study used digital channels and interaction to achieve potential customer retention through a Funnel; this allowed a potential client to go through the acquisition, conversion, and retention stages. In addition, activities were developed that allow the potential user to become a retained client. Thus, considering the stages of a marketing strategy, a non-probabilistic sample was used, composed of a pre-test period with 1088 users and a post-test period with 1450 users. Overall, there was a significant improvement in the time a client remained observing the website per session, with a 20.6% efficiency; furthermore, there was a 36.25% efficiency increase of the user conversion process per session in the digital channel. Likewise, a 46.43% efficiency increase was measured in visits to the digital channel, which confirms that the proposed marketing strategy significantly improves previous marketing strategies. Therefore, it is concluded that the proposal based on the elements of insight aligned with the measurement proposed by Google Analytics Key Performance Indicators, which was used to test and observe the improvements to continue the feedback, taking advantage of the characteristic of the digital channel with its two-way participation.

scholarly journals PELATIHAN KEWIRAUSAHAAN STRATEGI ONLINE MARKETING UNTUK MEMPERLUAS PASAR

2021 ◽  
Vol 3 (1) ◽  
pp. 124-133
Author(s):  
Afif Hakim ◽  
Nana Rahdiana ◽  
Annisa Indah Pratiwi
Keyword(s):  
Marketing Strategy ◽  
Internet Marketing ◽  
Business Development ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Survey Results ◽  
Survey Feedback ◽  
The Many

Sebagai seorang entrepreneur harus selalu berupaya mencari ide kreatif agar usaha yang dijalankan dapat terus berjalan. Salah satu improvement yang dapat dilakukan adalah mengubah strategi pemasaran dari konvensional (offline)  menjadi online atau yang sering disebut online/internet marketing terlebih lagi pada saat kondisi pandemic Covid-19 seperti saat ini. Untuk menjalankan online marketing memang tidak mudah dan butuh ketelatenan. Banyak para peserta yang beranggapan bahwa strategi online marketing sulit untuk dilaksanakan pada hal mereka menyadari bahwa strategi online marketing efektif untuk dilaksanakan terutama di saat-saat pandemic covid-19 ini sehingga pelatihan semacam ini penting untuk dilaksanakan untuk menghilangkan gap berupa ketidaktahuan para peserta. Pelatihan berjalan dengan lancar dan para peserta terlihat antusias dalam melaksanakan pelatihan ini terbukti dari banyaknya pertanyaan yang dilontarkan dan hasil survey feedback menyatakan bahwa 100% mereka setuju pelatihan membawa manfaat untuk pengembangan usaha.  Kata kunci— entrepreneur, Covid-19, online marketing As the entrepreneur, they must always try to find creative ideas so that his business can continue to run. One of the improvements that can be made is to change the strategy from conventional (offline) marketing to online or what is often called online / internet marketing first during the Covid-19 pandemic conditions like today. To run online marketing is not easy and requires patience. Many participants thought that online marketing strategies were difficult to implement when they realized that an effective online marketing strategy was to be implemented, especially during this time of the Covid-19 pandemic, so this kind of training is important to carry out to eliminate the gap in the form of participants' ignorance. The training went well and the participants seemed enthusiastic in carrying out the training as evidenced by the many questions asked and the survey results which stated that 100% of them agreed that the training was beneficial for business development.  Keywords—entrepreneur, Covid-19, online marketing

scholarly journals RUMUSAN STRATEGI PEMASARAN DALAM PENJUALAN PRODUK DENGAN METODE SWOT DAN QSPM (Quantitative Startegic Planning Matrix) (Studi Kasus CV. Bimanda Elektronik Pekanbaru)

2020 ◽  
Vol 7 (1) ◽  
pp. 118-129
Author(s):  
Ahmad Nurul Sabry
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Market Price ◽  
Database System ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Marketing Area ◽  
The Moment ◽  
A Company ◽  
Potential Customers

CV. Bimanda Elektronik is a company engaged in the sale of electronics. Based on a preliminary survey, which is a decline in sales every month in the 2019 period. The marketing strategy used by CV. Bimanda Elektronik at the moment is using word of mouth promotion. This research was  conducted  to  identify and  analyze  the  company's  internal  and  external environmental factors that affect the marketing strategy of electronic product marketing and to design marketing strategies using the SWOT and QSPM methods. Based on the objectives, the company's  main  strength  is  the  competitive  market  price  with  a  score  of  249  and  the company's main weakness is not using a website or database system with a score of 0.092. While  the  main  opportunity  that  the  company  has  is  the  high  consumer  loyalty  to  the company's products with a score of 0.358 and the company's main threat is the number of substituted products with a score of 0.311. By using the SWOT and QSPM methods, there is a marketing strategy that can be used by companies, namely carrying out promotional and advertising activities to attract potential customers and expand the marketing area with a TAS score of 6.568.

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