Role or Gender in Perceived Time Pressure among Young Consumers in Odisha

2018 ◽  
Vol 9 (1) ◽  
pp. 3-6
Author(s):  
Pramod Kumar Nayak
Keyword(s):  
Decision Making ◽  
Time Pressure ◽  
Psychological Factor ◽  
Consumer Decision Making ◽  
Psychological Variables ◽  
Male And Female ◽  
Female Consumers ◽  
Choice Sets ◽  
Young Consumers ◽  
The Difference

Every consumer whether male or female when purchases a product or when in the decision making phase for purchasing a product passes through some process of mental decision comprising of the choice sets to reach at the correct decision. As a general practice, apart from the information gathering about the product, the decision making i.e. mental process are influenced by psychological variables also. This paper aims at finding whether the psychological factor ‘Perceived Time Pressure’ differing across genders. The difference of psychological factor perceived time pressure among the male and female young consumers of Odisha are examined in this study and it has been observed that ‘Perceived Time Pressure’ psychological factor differs between male and female consumer. This study of psychological aspect ‘Perceived Time Pressure’ across genders will help in understanding the consumer decision making and behaviour of male and female consumers.

Sew or purchase? Home sewer consumer decision process

2018 ◽  
Vol 22 (2) ◽  
pp. 176-188
Author(s):  
Addie Martindale ◽  
Ellen McKinney
Keyword(s):  
Decision Making ◽  
Geographic Area ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Female Consumers ◽  
The North ◽  
Starting Point ◽  
Consumer Dissatisfaction

Purpose The purpose of this paper is to explore garment consumption decision processes of female consumers when they have the option to sew or purchase their clothing. Design/methodology/approach This research study presents a segment of the findings from a larger qualitative grounded theory study on women who choose to sew clothing for themselves (Martindale, 2017). This research analyzed the interview data pertaining to the unique sew or purchase decision-making process in which these consumers undertake as well as the related control over ready-to-wear consumption that sewing provides them. Findings The ability to sew resulted in a unique consumer decision-making process in regard to the clothing purchases due to the control it provided them over their ready-to-wear consumption. The women developed factors that they used to make the decision to sew or purchase. Over all the ability to sew provided them the option to sew or purchase clothing, allowing the women more control over their clothing selection specifically in regard to the garments body fit. Research limitations/implications This study was limited to English-speaking women living in the North America. The qualitative data collected are specific to this sample which cannot be generalized to all female home sewers. Research involving a larger population of women from a larger geographic area is needed. Practical implications The newly developed sew or purchase model provides an understanding of the control that having the option to sew or purchase provides female consumers. The findings offer apparel industry professionals a new perspective on ready-to-wear consumer dissatisfaction. The investment that is made when a garment is sewn instead of purchased has the potential to increase wardrobe sustainability as the consumer experiences more attachment to the clothing they have made. The model serves a starting point for further exploration into other craft-related consumer decision behaviors. Originality/value Purchasing decisions of this nature have yet to be considered in published research. Exploring these women’s decisions who operate outside of typical consumer culture and developing a model for this consumer behavior explains a phenomenon not yet addressed by existing consumer consumption research.

scholarly journals THE ROLES OF PSYCHOLOGICAL ANTECEDENTS AND CONSUMER INNOVATIVENESS IN DETERMINING CONSUMER DECISION MAKING STYLES OF SOUTH AFRICAN MILLENNIAL CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 348-368
Author(s):  
Tinashe Musasa ◽  
◽  
Padhma Moodley ◽  
Keyword(s):  
Decision Making ◽  
South African ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Psychological Variables ◽  
Consumer Innovativeness ◽  
Decision Making Styles ◽  
Convenience Sampling ◽  
Data Collection Approach ◽  
Selection Of

Studies on consumer decision making styles largely focused on determining and replicating these to varying contexts. Literature remains limited on what underlying psychological variables lead to the manifestation of consumer decision making styles. The purpose of this study is to investigate the roles of psychological antecedents and consumer innovativeness in determining consumer decision making styles of millennials in South Africa. A quantitative survey of 320 South African millennials through social groups was utilized. Non-probability convenience sampling determined selection of participants. Reliability statistics were applied to substantiate the effectiveness of this study’s questionnaire and data collection approach. Presentation and interpretation of data were achieved through descriptive and inferential statistics respectively. Findings of this study confirmed that psychological antecedents and consumer innovativeness pose either direct or inverse relationships on consumer decision making styles. Two classifications of consumer decision making styles (utilitarian or hedonic) were discovered to be directed by distinctive sets of psychological antecedents and consumer innovativeness. Findings of this study will assist marketers and mall managers in better understanding what aspects of shopping drive their patrons and how they can best serve them to ensure sustainability.

scholarly journals The Future of TV Advertising Targeting Young Slovak Consumers

2020 ◽  
pp. 122-138 ◽  
Author(s):  
Andrej Miklosík ◽  
Peter Starchon ◽  
Dana Vokounova ◽  
Marína Korcokova
Keyword(s):  
Decision Making ◽  
Television Advertising ◽  
Marketing Communication ◽  
Consumer Decision Making ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Consumer Decision ◽  
Tv Advertising ◽  
Young Consumers ◽  
Communication Campaigns

The consumer preferences and behavior should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behavior of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behavior, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on a sample of 135 university students from Slovakia using a six-component behavior explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behavior of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimization of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviors. Keywords: consumer behavior, information research, integrated marketing communication, search visibility, television advertising, Slovakia.

scholarly journals Consumer Decision Making Style - Male Versus Female: A Study on Chattogram City, Bangladesh

2019 ◽  
Vol 4 (2) ◽  
pp. 18
Author(s):  
Mohammad Toufiqur Rahman
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Buying Behavior ◽  
Consumer Decision ◽  
Male And Female ◽  
Significant Difference

Genders play an important role to influence an individual’s buying behavior activities all the time and it acts almost the same in any other region or cultures. This study has been conducted to identify whether there is any differences exist or not according to males’ or females’ decision making style. The questionnaire has been set by using Consumer Style Inventory (CSI) approaches (α =0.895) to collect data from 133 respondents of Chattogram city, Bangladesh. The CSI has been used to identify consumer decision making style with its eight factors and 37 items. By analyzing the data it has been found that there is no significant difference in between male and female regarding their decision making style. As this study is limited to Chattogram city only, so the study has a broader scope to do further research by accommodating with more cities or countries that are culturally diversified.

scholarly journals Risks and factors of the consumer relations governance in a cosmetic industry

2018 ◽  
Vol 7 (4-2) ◽  
pp. 260-269
Author(s):  
Maxwell A. Phiri ◽  
Juanita de Ponte
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Influential Factors ◽  
Influential Factor ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Female Consumers ◽  
Cosmetic Industry ◽  
The Social ◽  
Structured Questionnaire

The main goal of this article is to identify and discuss the factors that influence consumers’ in their choice of female cosmetic brands. The article goes on to assess the degree of importance that female consumers attach to certain factors which affect consumer choice. The study’s population, consisting of female consumers, comprised of 340 respondents. In order to achieve the paper’s objective, the researcher developed a structured questionnaire and collected and analyzed the data using Statistical Package for the Social Sciences (SPSS). The findings of the study indicate that the product quality ranked the most important factor even though other factors such as the feminine looking packaging and size of the container were also considered as influential factors in the purchase decision making process. The most influential external influence in the decision-making process was age, followed by sales discounts on the price of the product. The use of celebrities was not considered as an influential factor in the consumer decision-making process.

Mediating Effect of Materialism on the Relationship between Socialization and Consumer Decision-Making Styles

2021 ◽  
pp. 231971452110528
Author(s):  
Sartaj Chaudhary ◽  
Ajoy Kumar Dey
Keyword(s):  
Decision Making ◽  
Mediating Effect ◽  
Consumer Decision Making ◽  
National Capital Region ◽  
Consumer Decision ◽  
Mediation Effects ◽  
Decision Making Styles ◽  
Young Consumers ◽  
Socialization Agents ◽  
The Relationship

Despite the importance of materialism as an influencer of consumer value, scant research has focused on its underlying association with socialization and consumer decision-making styles (CDMS). Based on the stimulus–response model, this study examined whether the relationship between socialization and hedonistic and utilitarian types of CDMS is mediated by materialism. Survey data from a sample of 1,050 young consumers from six schools of the national capital region of India were used to test the hypothesis. Confirmatory factor analysis affirmed socialization agents, materialism and CDMS as second-order constructs. Regression analyses were used to assess mediation effects in the relationship between socialization and hedonistic and utilitarian CDMS. Results show that materialism partially mediates the relationship between socialization agents and hedonistic CDMS but fully mediates the relationship between socialization and utilitarian CDMS. The results offer implications for practice and policymakers concerning young consumers. To further generalize the findings of this study, youngsters from different age groups with varying economic backgrounds should be probed. This is the first empirical article to investigate the mediating role of materialism in the context of socialization and CDMS.

scholarly journals Pengaruh Perilaku Konsumen terhadap Pengambilan Keputusan dalam Menentukan Destinasi Wisata di Kabupaten Hulu Sungai Tengah

2019 ◽  
Vol 3 (2) ◽  
pp. 74-79
Author(s):  
Gusti Marliani ◽  
Toto Sugiarto
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Social Factor ◽  
Psychological Factor ◽  
Cultural Factor ◽  
Consumer Decision Making ◽  
Test Results ◽  
Personal Factor ◽  
Independent Variables ◽  
Independent Variable

The purpose of this study is to analyze the influence of consumer behavior on their decision making both partially and simultaneously in determining the Tourism Destination to Hulu Sungai Tengah District. The results of this study can provide input for stakeholders in decision making to advance tourism in Hulu Sungai Tengah, in this case, can help increase the number of tourist visits in Hulu Sungai Tengah.. Simultaneously / thoroughly independent variables which include Cultural Factor Variables (X1), Social Factor Variables (X2), Personal Factor Variables (X3), and Psychological Factor Variables (X4) simultaneously have a significant effect on consumer decision making in determining Tourism Visits (Y ) in Hulu Sungai Tengah Regency. The test results show that F count is greater than F table (F count = 267,457> F table = 3.81). Adjusted R Square equal to 0.965, which means that the independent variable has a contribution variance of 96.5% to the dependent variable, while the remaining 3.5% is given by other variables not included in this study.

The Effect of an Interruption on Risk Decisions

2017 ◽  
Vol 44 (6) ◽  
pp. 1205-1219 ◽  
Author(s):  
Daniella M Kupor ◽  
Wendy Liu ◽  
On Amir
Keyword(s):  
Decision Making ◽  
Financial Risk ◽  
Time Pressure ◽  
Temporal Structure ◽  
Decision Makers ◽  
Consumer Decision Making ◽  
Wide Range ◽  
Repeat Exposure ◽  
Financial Decision ◽  
Shed Light

Abstract Interruptions during consumer decision making are ubiquitous. In seven studies, we examine the consequences of a brief interruption during a financial risk decision. We identify a fundamental feature inherent in an interruption’s temporal structure—a repeat exposure to the decision stimuli—and find that this re-exposure reduces decision stimuli’s subjective novelty. This reduced novelty in turn reduces decision makers’ apprehension and increases the amount of risk they take in a wide range of risky financial decision contexts. Consistent with our theoretical framework, this interruption effect disappears when a stimulus’s subjective novelty is restored after an interruption. We further find that these consequences are often unique to interruptions are often do not result from other interventions (e.g., time pressure and elongated thinking); this is because an interruption’s unique temporal structure (which results in a repeat exposure to the decision stimuli) underlies its consequences. Our findings shed light on how and when interruptions during decision making can influence risk taking.

Consumer decision making when purchasing eco-friendly apparel

2017 ◽  
Vol 45 (4) ◽  
pp. 404-418 ◽  
Author(s):  
Lori Rothenberg ◽  
Delisia Matthews
Keyword(s):  
Decision Making ◽  
Multinomial Logit Model ◽  
Consumer Decision Making ◽  
Content Type ◽  
Trade Offs ◽  
Young Consumers ◽  
Full Profile ◽  
Realistic View ◽  
Practical Implications ◽  
Made In

Purpose The purpose of this paper is to identify the realistic trade-offs young consumers make when purchasing organic T-shirts. Design/methodology/approach A full profile discrete choice design was used. The data were analysed using a multinomial logit model and desirability indices. Findings Price was the most important attribute to consumers followed by the place of production and then sustainability. Consumers were most willing to purchase T-shirts that are eco-friendly, Made In America, made from wrinkle-free technology and cotton jersey knit fabric, and have a price of $15. Although consumers were most willing to pay $15, some were still willing to pay $25 or even $35 for the same eco-friendly T-shirt. Practical implications Consumers in the current study were more willing to purchase eco-friendly as opposed to organic apparel. The findings suggest that retailers need to consider the language used when communicating with consumers. Also, consumers were more willing to purchase T-shirts Made In America. Retailers may want to promote their domestic manufacturing through in-depth branding and promotions. Originality/value In order to identify the attributes to be used in the current study, labels on T-shirts in stores were examined and then those attributes were verified in the literature. In addition, the inclusion of price as an attribute, rather than as a separate independent question, provides a more realistic view of young consumers’ decision making.

Sign in / Sign up

Export Citation Format

Share Document