scholarly journals Critical Factors Influencing Mobile Marketing Technology Adoption by Micro Businesses in Nigeria: A Preliminary Study

2019 ◽  
Author(s):  
Sunday Eze ◽  
Vera Chinedu-Eze
Keyword(s):  
Technology Adoption ◽  
Mobile Marketing ◽  
Critical Factors ◽  
Marketing Technology ◽  
Factors Influencing ◽  
Preliminary Study

scholarly journals Mobile marketing technology adoption in service SMEs: a multi-perspective framework

2019 ◽  
Vol 10 (3) ◽  
pp. 569-596 ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu-Eze ◽  
Adenike Oluyemi Bello ◽  
Henry Inegbedion ◽  
Tony Nwanji ◽  
...  
Keyword(s):  
Data Analysis ◽  
Technology Adoption ◽  
Sales Promotion ◽  
Mobile Marketing ◽  
Validity And Reliability ◽  
Content Type ◽  
Marketing Technology ◽  
Factors Influencing ◽  
Research Bias ◽  
Toe Framework

Purpose The popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant benefits to SMEs given the poor human capital and financial constraints encountered. The use of mobile marketing devices assists SMEs to boost their sales promotion strategies which aim at increasing the sales of their products and services. However, there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring these factors and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria. Design/methodology/approach The study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data. Findings The study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed that factors associated with the extended TOE framework have an impact on SMEs mobile le marketing technology adoption but at different levels. Research limitations/implications The limitation of this study emerged because of the use of qualitative methodologies about the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent and research bias in the data analysis, which may lead to a limited understanding of alternatives and insights into the factors influencing the adoption of mobile marketing. Hence, other measures and approaches such as case study and mix-method could be deployed to validate the findings further. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a broader range of the population. Future studies may apply confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a broader population of mobile marketing technology adopters in Nigeria. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to the success or failure of mobile marketing technology adoption. Originality/value The study had further enriched TOE framework and provided an analytical dimension for exploring the adoption of mobile marketing technology. It also demonstrates the capacity to provide a reliable explanation of the factors and serves as a tool for evaluating the benefits or challenges of mobile marketing technology adoption in SMEs in Nigeria.

scholarly journals Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sunday C. Eze ◽  
Hart O. Awa ◽  
Vera C. A. Chinedu-Eze ◽  
Adenike O. Bello
Keyword(s):  
Technology Adoption ◽  
Small And Medium Enterprises ◽  
Mobile Marketing ◽  
Demographic Structure ◽  
Marketing Technology ◽  
Top Executives ◽  
Competitive Edge ◽  
South West ◽  
Number Of Factors ◽  
Medium Enterprises

AbstractA substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top executives of SMEs and how the location moderates the interaction between the demographic structure of SMEs’ executives and the rate of mobile marketing technology adoption, particularly in the south-west of Nigeria where adoption of these devices are slow. The research examines the effects of demographic factors of top SME executives on mobile marketing technology adoption in Ekiti State Nigeria. Data were collected through questionnaires and responses of 230 SMEs were drawn randomly from a population of 620 registered SMEs operating in 6 different industries located in different towns in Ekiti State, South-West Geo-Political Zone, Nigeria. Hierarchical multiple regression was used to analyse the data. Results revealed that the experience, age, and educational attainment of top SMEs’ executives were statistically significant, and the location of the firm significantly moderated mobile marketing technology adoption. Gender also affected mobile marketing technology adoption among SMEs.

scholarly journals Evaluating Critical Factors Influencing the Reliability of Emergency Logistics Systems Using Multiple-Attribute Decision Making

Symmetry ◽  
2020 ◽  
Vol 12 (7) ◽  
pp. 1115 ◽  
Author(s):  
Peng Jiang ◽  
Yixin Wang ◽  
Chao Liu ◽  
Yi-Chung Hu ◽  
Jingci Xie
Keyword(s):  
Decision Making ◽  
Distribution System ◽  
Multiple Attribute Decision Making ◽  
Supply System ◽  
Critical Factors ◽  
Logistics System ◽  
Factors Influencing ◽  
Emergency Logistics ◽  
Multiple Attribute ◽  
Coordination System

The infectious disease COVID-19 has swept across the world in 2020, and it continues to cause massive losses of life and severe economic problems in all countries. Providing emergency supplies such as protective medical equipment and materials required to secure people’s livelihood is thus currently prioritized by governments. Establishing a reliable emergency logistics system is critical in this regard. This paper used the Delphi method to design a formal decision structure to assess emergency logistics system reliability (ELSR) by obtaining a consensus from a panel of experts. Assessing ELSR is a typical multiple-attribute decision making (MADM) problem, and the related MADM methods are usually on the basis of symmetry principles. A hybrid MADM model, called the Decision Making Trial and Evaluation Laboratory (DEMATEL)-based Analytical Network Process (D-ANP), was developed to identify the critical factors influencing ELSR. An analysis of empirical evidence showed that the emergency logistics command and coordination system and the emergency material supply system play important roles in ELSR, while the emergency logistics transportation and distribution system and the emergency information system are not so important. This conclusion is different from previous research about traditional disaster emergency logistics. Moreover, the cause–effect relationships among the key factors indicated that the system of command and coordination for emergency logistics and the supply system for emergency materials should be improved. Accordingly, effective suggestions for emergency logistics services for epidemic prevention are provided in this paper. The main contributions of this paper are (1) establishing a comprehensive and systematic evaluating index of ELSR for epidemic prevention; (2) employing a kind of structured, namely D-ANP, to identify the critical factors with non-commensurable and conflicting (competing) characteristics; and (3) comparing the differences of reliable criteria between the emergency logistics of epidemic prevention and the traditional disaster emergency logistics.

CRITICAL FACTORS INFLUENCING IMPLEMENTATION OF ROAD PROJECTS IN KENYA

2019 ◽  
Vol 4 (2) ◽  
pp. 1-22
Author(s):  
Nelly Jebitok ◽  
DR. Joyce Nzulwa
Keyword(s):  
Project Management ◽  
Survey Design ◽  
Target Population ◽  
Coefficient Of Determination ◽  
Critical Factors ◽  
Policy And Practice ◽  
Water Projects ◽  
Factors Influencing ◽  
The Government ◽  
Resource Support

Purpose: The Purpose of the study was to establish Critical factors influencing implementation of road projects.Methodology: The study adopted a descriptive survey design. The target population of the study was all the road engineers, middle managers in department of KRB. The sample size was 188 respondents. Data collected was cleaned, pretested, validated, and coded, summarized and analyzed using statistical package of SPSS V23.  The study findings were presented using graphs, histograms, bar charts and pie charts.  Conclusions were derived based on the P.value and the coefficient of determination.  Results: The study found that the key significant determinants of sustainability of water projects in Machakos County were capacity of the project management, government policies, monitoring and resource support. The study concluded that project management capacity had the greatest determinant ofsustainabilityofwater projects in Machakos County, followed by resource support, then monitoring while government policy had the least determinant of sustainability of water projects in Machakos County.Contribution to policy and practice: The study recommends that the government should advocate for proper planning with involvement of the benefiting community and timely implementation with the required results. This can be done through making of a policy by the ministry demanding for the practice of the same by the involved organizations. The project committee should set up financial structures considering both rising of funds and dissemination of the same in relation to operating and maintaining of the project. This can be done through learning and training on the same. The study also recommended that water beneficiaries and management should be sensitized to improve their knowledge on conservation and protection of water facilities.

scholarly journals Factors Influencing on E-Banking Practices: Evidence from Sri Lanka

2017 ◽  
Vol 9 (1) ◽  
pp. 1 ◽  
Author(s):  
Anusiga Gunaratnam ◽  
Konalingam Kajenthiran ◽  
Umanakenan Ratnam ◽  
Achchuthan Sivapalan
Keyword(s):  
Factor Analysis ◽  
Sri Lanka ◽  
Influencing Factors ◽  
Likert Scale ◽  
Total Variance ◽  
Critical Factors ◽  
Factors Influencing ◽  
Unique Model

The purpose of this paper is to explore the influencing factors of e-banking practices in Sri Lanka. A questionnaire with seven-point Likert scale is applied to 388 usable responses. The study was exploratory in nature and employed factor analysis to identify the important factors of e-banking practices. Results indicate that mainly four factors are significant with respect to the e-banking practices. Privacy & convenience, content & website layout, speed of delivery, and accessibility are the critical factors influencing the e-banking practices. In addition, factors extracted from the analysis accounted for 53.704% of the total variance. This study expected to provide a unique model in the realm of e-banking.

scholarly journals Critical Factors Influencing CO2 Capture Cost, a Case Study

2014 ◽  
Vol 63 ◽  
pp. 7298-7306 ◽  
Author(s):  
Ragnhild Skagestad ◽  
Agnieszka Lach ◽  
Nils Røkke ◽  
Nils Henrik Eldrup
Keyword(s):  
Co2 Capture ◽  
Critical Factors ◽  
Factors Influencing
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