scholarly journals Fostering Stakeholder Engagement through Companies’ Website: A Comparison between Sector

2021 ◽  
Vol 16 (2) ◽  
pp. 96
Author(s):  
Eva Cerioni
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Communicative Action ◽  
Communication Tool ◽  
Communication Tools ◽  
Csr Communication ◽  
Influential Variable ◽  
Ongoing Dialogue ◽  
Institutional Websites

During the years, different authors underline the role of CSR communication as an instrument of transparency towards the stakeholders of each company. In the scenario emerge the importance of stakeholder engagement for estabilish between company and stakeholders “proactive and ongoing dialogue”, trough Internet and it’s tools as a facilitator of corporate communicative action. With the aim of communicating with the stakeholders, companies can implement different methods of engagement. Operating in different sectors many time it is an additional variable that influences the practice of CSR communication, will it be the same for the stakeholder engagement methods adopted? This contribution analyses, through a content analysis, all the stakeholder engagement tools used by the 316 companies listed in DJSI on their institutional websites. The DJSI companies are strongly motivated to commit in economic, social and environmental terms and belonging to 24 different sectors thus allowing to carry out inter-sectoral analyzes. There are two main results: prevailing use of one-way communication tools regardless of the sector of the company and a widespread choice to use social media as the main two-way communication tool. If the sector of belonging, in other study has turned out to be an influential variable, the same cannot be said in relation to stakeholder engagement tools. This study has three main limitations: data change speed, language and method. In the future, understanding the expectations and needs of stakeholders related to CSR communication could be intersting to analyse.

scholarly journals Using Social Media Data to Plan for Tourism

2020 ◽  
Vol 39 (3) ◽  
pp. 125-138
Author(s):  
Alina Zajadacz ◽  
Aleksandra Minkwitz
Keyword(s):  
Social Media ◽  
Local Level ◽  
Data Sources ◽  
Communication Tool ◽  
Tourism Planning ◽  
Communication Tools ◽  
Social Media Data ◽  
Planning Methods ◽  
The One ◽  
Media Data

AbstractThe purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.

scholarly journals Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

2020 ◽  
Vol 12 (7) ◽  
pp. 2793 ◽  
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado ◽  
Carlos de las Heras-Pedrosa
Keyword(s):  
Social Media ◽  
Destination Image ◽  
Communication Tool ◽  
Destination Branding ◽  
Social Media Platform ◽  
Key Factor ◽  
Image Building ◽  
Media Platform ◽  
Destination Management Organizations

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

CSR communication strategies and stakeholder engagement of upscale hotels in social media

2019 ◽  
Vol 31 (5) ◽  
pp. 2129-2148 ◽  
Author(s):  
Deniz Kucukusta ◽  
Mariia Perelygina ◽  
Wing Sze Lam
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Data Extraction ◽  
Communication Strategies ◽  
Content Type ◽  
Csr Communication ◽  
Media Type ◽  
Message Strategy ◽  
Communication Activity ◽  
Corporate Social

Purpose The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects are considered, namely, CSR communication activity and stakeholder engagement. Design/methodology/approach The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction application. The data analysis includes three steps and combines qualitative and quantitative approaches. Findings The results indicate that the type of information has a significant influence on engagement and has even more of an affect than the message strategy. Although the number of CSR-related posts is significantly lower than marketing-oriented posts, they achieve a comparable level of popularity and engagement. Posts encouraging CSR practices show the highest level of engagement among CSR-related posts. In terms of media and content types, video achieves the highest engagement, and posts related to discounts achieve the highest engagement. Originality/value This study fills the gap in the current literature by conducting a comparison between marketing and CSR communication strategies on social media. It also provides insights on how to draft more effective CSR messages.

What about WhatsApp? A systematic review of WhatsApp and its role in civic and political engagement

First Monday ◽  
2020 ◽  
Author(s):  
Natalie Pang ◽  
Yue Ting Woo
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Civic Engagement ◽  
Instant Messaging ◽  
Empirical Studies ◽  
Political Engagement ◽  
Communication Tool ◽  
Ongoing Research ◽  
Social Media Platforms

The use of instant messaging platforms such as WhatsApp for civic and political purposes has been observed and reported to be growing faster than other social media platforms especially in recent years. Using empirical research on WhatsApp studies published from 2009 to 2019 as its corpus of data, this article systematically reviews them to provide more robust conclusions about WhatsApp and its relationship with political and/or civic engagement. This paper seeks to answer three central questions related to WhatsApp and engagement: 1) What are the motivations in using WhatsApp and how do they manifest in the use of WhatsApp as a communication tool? 2) What is the role of WhatsApp in civic and political engagement? 3) How do researchers study the use of WhatsApp in civic and political engagement? The review finds that across empirical studies, while WhatsApp is used by activists and organisational networks for mobilisation and coordinating actions, it is also used by users who draw on the affordances of the medium for informal and ‘de-politicised’ conversations. The findings contribute to the theorising of social media-mediated movements and activism and highlight methodological gaps of ongoing research on WhatsApp.

scholarly journals The role of communication tools of the corporate social responsibility strategy for building effective dialogue with stakeholders

2019 ◽  
Vol 2019 (3) ◽  
pp. 92-106
Author(s):  
Inna Khovrak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Communication Strategies ◽  
Strategy Implementation ◽  
Communication Process ◽  
Communication Tools ◽  
Csr Communication ◽  
Csr Strategy ◽  
Corporate Social

Communication on Corporate Social Responsibility (CSR) can be based on unilateral communication, in which stakeholders are “passive listeners”. However, more effective is a bilateral interaction that engages stakeholders in the communication process while developing and implementing a CSR strategy, enabling establishment of the dialogue. That is why the objective of the study is to reasonably expose the impact of the communication toolkit of implementing the CSR strategy on establishing dialogue with stakeholders. The author develops an algorithm for organizing a stakeholder communication process that takes into account communication barriers at each stage: creation, encoding, transmission, receiving, decoding and responding. The internally-oriented, externally-oriented and universal communication tools of CSR strategy implementation are characterized. The functions of the communication toolkit of CSR strategy implementation are systematized: informational, contact, educational, interpretative, emotional, holistic, mobilizing, strategic, preventive. The author compared CSR communication strategies (one-sided, two-way asymmetric and two-way symmetric) according to the following criteria: the achievement of communication ideal: transfer and joint creation of CSR meaning, stakeholder needs, the role of stakeholder, method of determining CSR priorities, strategic goals for establishing communications, third-party approval of the CSR strategy. Much attention is paid to specifying forms of indirect and direct communication, as well as to the analysis of their relevance to the main CSR communication strategies. It is established that the identification of stakeholders is an important part of CSR communication, which is why the author summarizes main forms and the result of interaction with them. It is justified that effective interaction with stakeholders holds a dialogue capable of identifying existing problems and jointly formulating ways to solve them.

The (mis)use of social media to communicate CSR in hospitality

2017 ◽  
Vol 8 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Laura Zizka
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Hospitality Industry ◽  
Future Research ◽  
Content Type ◽  
Csr Communication ◽  
Successful Communication ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Corporate Social

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

scholarly journals The Role of Social Communication Tools in Education from the Saudi Female Students’ Perceptions

2016 ◽  
Vol 9 (8) ◽  
pp. 194 ◽  
Author(s):  
Nawal Hamad Mohamad Aljaad
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Communication ◽  
Female Students ◽  
Communication Tools ◽  
King Saud University ◽  
New Information ◽  
Saudi Female Students ◽  
Scientific Subject

<p class="apa">This study aims at identifying the role of social communication tools in education from the Saudi female students’ perspectives that are studying at the college of education in King Saud University-Riyadh. This study used a survey, which was distributed to 500 female students. The results showed that 90% of respondents used social media where 95% said social media improved interaction with other and raised the sense of social responsibility, 56% used all tools of social media. 45% used social media more than 6 hours daily. 61% believed that social networks promoted democratic values and spread political culture.62% of respondents used social media to do homework or academic projects and researches. 99% of respondents believed that social media allowed following new information about their academic specialty and obtained specialized scientific consulting. 79% of respondents believed that one goal of creating accounts in social networks were learning specific science knowledge or a foreign language. 9% of respondents benefited from social media in social educational consulting. 44% of respondents preferred to debate in scientific and educational topics. 84% of respondents agreed that social networks provided the opportunity to form relationships with those interested in a particular scientific subject and exchanged experiences and information with them.<strong></strong></p>

Creating Value through Social Media: Fresh Evidence from Cultural Organizations

2018 ◽  
Vol 4 (2) ◽  
pp. 243-254 ◽  
Author(s):  
Cristina Caterina Amitrano ◽  
Roberta Gargiulo ◽  
Francesco Bifulco
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Digital Technologies ◽  
Service Marketing ◽  
Customer Engagement ◽  
Communication Tools ◽  
Cultural Organizations ◽  
Potential Customers

The impacts of digital technologies are gaining increasing attention in the service literature, and a growing number of cultural organizations are using online websites and social media to interact with their actual and potential customers. However, the contributions developed by service marketing scholars show little interest in examining the role of underlying technologies in a particular service experience context, namely, the cultural heritage context and the corresponding visiting experience. Therefore, the purpose of this research is to analyse how digital technologies, especially social media, can help cultural organizations stimulate customer engagement. To reach this aim, we conducted a single exploratory case study of a communication project developed by the National Archaeological Museum of Naples (MANN) to attract their actual and potential Italian and foreign visitors. The achieved results allow for us to show how digital communication tools can stimulate customer engagement in a cultural heritage context.

scholarly journals ROLE OF SOCIAL MEDIA IN THE GOVERNMENT COMMUNICATION

2017 ◽  
Vol 4 ◽  
pp. 304
Author(s):  
Liga Mirlina
Keyword(s):  
Social Media ◽  
Public Awareness ◽  
Communication Tool ◽  
Policy Documents ◽  
The Public ◽  
Government Communication ◽  
State Administration ◽  
The Government ◽  
Communication Habits

Nowadays the role of social media as a communication tool is increasing. Information technologies and communication habits of society changes also the way and the form how to create communication between the government and the society in Latvia. The aim of this research study is to evaluate the role of social media in Latvian government communication by analysing the use of the social media and interaction with the public. The formation of relations between government institutions and the society is defined in different policy documents of the Latvian government. Such research methods as document analysis, content analysis and comparative analysis to measure Latvian government profiles and followers’ involvement were employed to determine how social media use contributes to co-operation between the government and the public and effective exchange of information and coordination. The ways of communication in state administration performance have been changed. It is possible to mark two important changes – firstly, the government communication goal is not just to increase public awareness, but also interaction and involvement of the public in state administration, and secondly, development of information technology and public communication habits expands and makes varied methods and forms of government communication. Different Latvian government policy documents increase the role of communication in state administration, but the communication which is implemented by Latvian state institutions is unable to overcome public distancing and the lack of interest in the state administration.

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