Factors Affecting Customer Loyalty in The Dive Tourism Industry in Indonesia

Diving Industry in Indonesia has huge potential needs to be managed properly in order to carrying out the concept of green tourism, but it has not been supported by the optimal performance of dive centers. That is marked by the low level of loyalty of diving tourism consumers. The purpose of this research is to analyze the effect of Green Marketing and Service Quality to Customer Satisfaction and Customer Loyalty of Diving Tourism Customer. Research Method used in this research is descriptive analysis with research design used is explanatory design. The research object is 12 (twelve) dive centers is spread on Three provinces in Indonesia. Analysis unit are experience and certified divers with total 200 respondents. Each sample from dive center is chosen proportionally. Technic Sampling is judgment sampling. The tool analysis used is statistic descriptive supported by SPSS software and statistic inferential supported by software of Lisrel Version 8,80. The research result described that practiced of green marketing, service quality have positif impact on Customer satisfantion and Customer loyalty of divers although there are still indicators that are indicating low impact. The results of the causality study state that : a) Green marketing has no significant affect on customer loyalty, b) Green marketing has significant affect on satisfaction, c) The service quality has no significant affect on customer satisfaction,d) The quality of service has no significant affect on customer loyalty, e) The customer satisfaction has significant affect on customer loyalty. Keyword: Green Marketing, Service Quality, Satisfaction, Loyalty, Dive Tourism,Indonesia

Spacial Economic Model of Sustainability Scuba Diving Tourism at Gili Matra Conservation Area, Indonesia

The development of the marine tourism sector in conservation areas creates a dilemma in its management. When economic interests are prioritized, it will have a negative impact on ecological aspects, so it is necessary to have a balance between environmental conservation activities and tourist activities. Therefore, the purpose of this study is to design a sustainable tourist allocation management model in conservation areas and the optimal economic value of each dive tourism site. The results of the analysis of the carrying capacity of the area per dive location point are then analyzed using dynamic models to predict the growth in tourism demand and supply, so that the economic value of each dive tourism site can be known. The results of the analysis show that not all conservation areas are suitable for diving tourism sites and appropriate locations have varying carrying capacities, depending on the area of the area. The number of offers from each dive tourism location some are more than the capacity and some are still below the capacity, so that in order to achieve sustainable diving tourism management, the allocation of requests is carried out proportionally and does not exceed the level of the area's carrying capacity (supply).

A Dive Tourism Haven in Palau

This chapter examines the Palauan government’s creation of the 500,000 km2 Palau National Marine Sanctuary. Palau’s critical dependence on its ecotourism sector—54% of GDP in 2015—meant that business interests and conservation objectives were largely aligned in Palau. At the same time, profits from commercial fishing in Palau’s waters went primarily to foreign-based fleets. The legislation for the sanctuary not only protected biodiversity, but was an effort to restructure the country’s commercial fishing industry to better benefit Palauans. Whereas most prior large marine protected area campaigns had been initiated by environmental groups, this one was initiated by Palauan President Tommy Remengesau Jr. This chapter demonstrates that, given a favorable political economy, business influence can sometimes lead to better protections.

Sunfish’s (Mola spp.) Habitat Characteristics on their Appearance at Dive Tourism Depths in Nusa Penida Waters, Bali

The sunfish or mola fish (Mola spp.) is one of marine tourism’ icon in Nusa Penida waters where they appear seasonally. This study was aimed to observe the habitat characteristics of mola fish at the depths of diving tourism where they are visible. The research was conducted from July to December 2019 using survey and descriptive methods to obtain information of mola fish animal linked to habitat conditions. On its appearance data on depths, temperatures, currents, and the presence of symbiotic fishes were observed directly assisted by dive center operators. By comparing the morphological characteristics shown photographically, it is assumed that mola fish in study area is composed by two species, M. alexandrini and M. mola. The highest individual record was in September and decreasing along the incoming months. Mola fish prefers calm deeper water with lower temperatures coincides with the presence of cleaning reef fishes.

Tourism-driven ocean science for sustainable use: A case study of sharks in Fiji

The oceans are in a state of rapid change – both negatively, due climate destabilization and misuse, and positively, due to strengthening of policies for sustainable use combined with momentum to grow the blue economy. Globally, more than 121 million people enjoy nature-based marine tourism — e.g., recreational fishing, diving, whale watching — making it one of the largest marine sectors. This industry is increasingly threatened by ocean degradation and management has not kept pace to ensure long-term sustainability. In response, individuals within the industry are taking it upon themselves to monitor the oceans and provide the data needed to assist management decisions. Fiji is one such place where the dive tourism industry is motivated to monitor the oceans (e.g., track sharks). In 2012, 39 dive operators in collaboration with eOceans commenced the Great Fiji Shark Count (GFSC) to document sharks (and other species) on 592 dive sites. Here, using 146,304 shark observations from 30,668 dives we document spatial patterns of 11 shark species. High variability demonstrates the value of longitudinal data that include absences for describing mobile megafauna and the capacity of stakeholders to document the oceans. Our results may be used to guide future scientific questions, provide a baseline for future assessments, or to evaluate conservation needs. It also shows the value of scientists collaborating with stakeholders to address questions that are most important to the local community so that they have the information needed to make science-based decisions.

Suitability analysis of Tanjung Benoa Waters-Bali for dive tourism

This study was aimed to evaluate the suitability of Tanjung Benoa waters for dive tourism. The suitability analysis was carried out using Suitability Tourism Index (STI) method. Water visibility, coral reef coverage, lifeform, coral fish, water depth, and water current were used to analyze the suitability rate. The result showed that Tanjung Benoa waters were categorized as appropriate conditional (STI = 40.74 to 42.59). The less appropriate condition at the location might be caused by the high anthropogenic activities in the land.

Divers or Divas? A Market Analysis of the Mature Aged Female Diver: An Australian Perspective

If you ask the average person to describe a scuba diver, you would probably receive comments such as strong, young, athletic, male, and a bit of a daredevil. However, recent research into the highest growth sector of diver training reveals women over 40 are signing on for dive training in unprecedented numbers. Dive service providers and tourist destination promoters may be missing opportunities to market effectively to attract this dynamic group, using a "one size fits all" approach and potentially losing sales opportunities for equipment, courses, dive travel, and more. This study examines the mature aged female diver, revealing new demographic data, information about their dive travel preferences, how much they spend on diving holidays, and other information useful to dive and tourism industry stakeholders. A web-based survey was used to study 111 female divers over age 40. The average age of participants was 51 to 55, and most had logged over 100 dives. The results depicted participants as a vibrant part of the diving community, with money to spend and the desire to travel. Safety in dive operations was identified as a priority as was small-group travel. Spending over $500 a day on international diving trips, they represent an untapped and lucrative market segment. This study aims to contribute new insight into this dynamic and motivated market segment. Findings will assist dive tourism service providers and destination marketers to better understand this segment, to create attractive products and services to tap into this lucrative market.

POTENSI KESESUAIAN LOKASI WISATA SELAM DITINJAU DARI ASPEK EKOLOGI DI PERAIRAN PANTAI PELABUH DALAM DUSUN TUING KABUPATEN BANGKA

Harbor of Tuing coastal waters have potential biological resources, namely coral reef ecosystems. This potential can be a marine tourism object, especially for diving activities. This study aims to analyze the suitability of dive tourism sites in terms of ecological aspects which include biotic and abiotic parameters, among others coral cover, number of coral growth forms, number of reef fish species, waters brightness, current velocity and depth of coral reef. This research has carried out in May 2019 at Harbor of Tuing coastal waters. Data retrieval refers to Yulianda (2007) about the suitability of dive tourism, which consists of the brightness the waters, current velocity, depth of coral reefs, coral cover, the number of coral growth forms and the number of reef fish species. Data The suitability parameters have taken at six stations. Parameter data has analyzed by scoring and weighting methods. Abiotic parameter measurement results show the brightness value of 57-100%, current velocity of 1.5-5.6 cm/sec and the depth of coral reefs 3-9 m. Biotic parameter values ​​include coral cover 46.64-71.04%, the number of coral growth forms 5-9 species and the number of reef fish species 8-14 species. The results of the calculation the Tourism Conformity Index (IKW) show the location is quite appropriate (S2) at all stations.