Utilizing Information Science and Technology in Franchise Organizations

Franchising involves grating and receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs. In this chapter, the authors first discuss the information science of franchising, including franchisor/franchisee relationship and the essential indicators needed to pertain and flourish the good relationship and the inevitability of collaborative learning and innovation, which leads to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, the authors discuss an attention-based IT infrastructure that will enable the knowledge sharing and dissemination between the franchisor and the franchisee.

Multifaceted relational forms in franchise organizations: The role of the franchisor brand

The current study introduces the brand into the traditional franchisor-franchisee dyadic framework and substantiates its impact on franchisee attitudes and behaviors. A qualitative exploration revealed that franchisees use the brand to construct their identity and enjoy hedonic pleasures from the products and service units. A strong franchisee-brand bond further alleviated the tension in the relationship with the franchisors. Franchisees also enjoy rewarding relationships with various stakeholder groups with the brand at the center of the relationships. We introduce a novel relationship framework that paves many avenues for future research.

Utilizing Information Science and Technology in Franchise Organizations

Franchising involves with grating and receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs. In this paper we first discuss the information science of franchising, including franchisor/franchisee relationship and the essential indicators needed to pertain and flourish the good relationship; and the inevitability of collaborative learning and innovation, which leads us to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, we discuss that an attention-based IT infrastructure that will enable the knowledge sharing and dissemination between the franchisor and the franchisee.