We apply the Cornwall–Jackiw–Tomboulis (CJT) formalism to the scalar λφ4 theory in canonical-noncommutative space–time. We construct the CJT effective potential and the gap equation for general values of the noncommutative parameter θμν. We observe that under the hypothesis of translational invariance, which is assumed in the effective potential construction, differently from the commutative case (θμν=0), the renormalizability of the gap equation is incompatible with the renormalizability of the effective potential. We argue that our result, is consistent with previous studies, suggesting that a uniform ordered phase would be inconsistent with the infrared structure of canonical noncommutative theories.