The aim of this study was to identify the qualitative characteristics of Bali cattle at Bali Breeding Center. The samples used were 136 heads. Qualitative data was analysed based on the percentage for each trait and analyzed descriptively. The results showed that the characteristic with the highest percentage were brick red for females of Bali cattle (84,81%), black for males Bali cattle (86.66%), dominant thick back line (79.74%) for females, while on males was not clear (86,67%), strict line of body color border with leg (100% for males and 91,14% for females), strict line of body color border with buttocks color (93,33% for males and 88,61% for females), white of edge lips color (95% for males and 93,67% for females), black eyelid color (100%), white ear hair color (males: 100% & females: 96,20%), dark circles on the ears (98.73%), dominant medium wattle for males (93,33%) & small wattle for females (53,16%), upwards horn (males: 100% & females: 94.93%), black tail feathers (males: 100% & females: 98.04%), and no hump (males: 96.66% & females: 100%). The qualitative characteristics of Bali cattle at Bali breeding center were in line with Indonesian National Standard. However, there were deviations and abnormality with a small percentage.