Génesis PAYRÓ-GARCÍA
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Juana María MOREJON-SANCHEZ
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Emeterio PAYRÓ–DE LA CRUZ
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Manuela de Jesús MONTEJO-ZAMUDIO
The objective of this research was to analyze the productivity of the beekeeping sector of the municipality of Comalcalco, Tabasco for the design of an improvement proposal, which was approached by studying the behavior of the context variables (environmental, cultural, economic, political, social and technological) and its influence on the dependent variable, (productivity). For this, a design of the Likert scale tool was carried out, which is composed of sections that include the context variables, through this tool the results were analyzed, then SWOT matrices (Strengths, Weaknesses, Opportunities, Threats) were generated. for each context variable, from which the following improvement proposals were obtained according to each variable respectively; characterize natural flowering, foster a business culture, create income control, manage political support, disseminate the benefits of bees to eradicate fear from society, and manage genetic improvement programs.