The absorption and emission mechanisms of gold nanoclusters (AuNCs) have yet to be understood. In this article, 11-Mercaptoundecanoic acid (MUA) capped AuNCs (AuNC@MUA) were synthesized using the chemical etching method. Compared with MUA, AuNC@MUA had three obvious absorption peaks at 280 nm, 360 nm, and 390 nm; its photoluminescence excitation (PLE) peak and photoluminescence (PL) peak were located at 285 nm and 600 nm, respectively. The AuNC@MUA was hardly emissive when 360 nm and 390 nm were chosen as excitation wavelengths. The extremely large stokes-shift (>300 nm), and the mismatch between the excitation peaks and absorption peaks of AuNC@MUA, make it a particularly suitable model for studying the emission mechanism. When the ligands were partially removed by a small amount of sodium hypochlorite (NaClO) solution, the absorption peak showed a remarkable rise at 288 nm and declines at 360 nm and 390 nm. These experimental results illustrated that the absorption peak at 288 nm was mainly from metal-to-metal charge transfer (MMCT), while the absorption peaks at 360 nm and 390 nm were mainly from ligand-to-metal charge transfer (LMCT). The PLE peak coincided with the former absorption peak, which implied that the emission of the AuNC@MUA was originally from MMCT. It was also interesting that the emission mechanism could be switched to LMCT from MMCT by decreasing the size of the nanoclusters using 16-mercaptohexadecanoic acid (MHA), which possesses a stronger etching ability. Moreover, due to the different PL intensities of AuNC@MUA in methanol, ethanol, and water, it has been successfully applied in detecting methanol in adulterated wine models (methanol-ethanol-water mixtures).