Understanding Environmentally Conscious Behaviour Through Environmental Identity

This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may especially influence environmental identity formation; (1) the continuously evolving nature of environmental identity in the context of complexities (i.e., political debates, climate change science) of climate change; (2) the challenges of expressing inner connection with nature (i.e., instrumental value vs. intrinsic value); (3) the various cultural and symbolic meanings associated with environmentally conscious behaviour (i.e., functional benefits vs emotional benefits) and (4) different forms of behavioural practices (i.e., environmentally conscious behaviour vs. anti-consumption). Therefore, this paper recommends utilising insights and measurements unique to environmentally conscious behaviour as opposed to that of general consumer behaviour because the antecedents of the former, especially environmental identity projections can be multifaceted.

Access to Environmental Cognitive Alternatives Predicts Pro-Environmental Activist Behavior

We expand on the plausible role of access to cognitive alternatives to the environmental status quo (i.e., the ability of people to imagine what a sustainable relationship with nature would look like) in motivating pro-environmental collective action. Using a representative sample of Canadians on age, gender, and ethnicity ( N = 1,029) we evaluate the associations between access to environmental cognitive alternatives, politicized environmental identity, and willingness to engage in pro-environmental activist behavior. Additionally, we move beyond self-reported behavior by giving participants the opportunity to write and sign a pro-environmental letter to the Canadian Minister of the Environment and Climate Change. Our results suggest that access to cognitive alternatives is associated with stronger politicized environmental identity, greater willingness to engage in pro-environmental activist behavior, and increased likelihood of writing and signing a pro-environmental letter. All methods and analyses follow our preregistration and all materials and data are openly available.

Formation of Environmental Identity in Germany and Italy: Actors and Best Practices

One of the important components of environmental policy in recent years is the formation of environmental identity. This article analyzes the German and Italian practices of ecological identity formation, identifies the actors of such a policy, and evaluates the prospects of ecological identity formation in the European Union. Based on case studies and in-depth interviews, the author describes the experience of implementing the Zero Waste concept in the Italian municipality of Capannori and the coastal German city of Kiel. The conclusion that the success of measures to form an environmental identity is influenced by the nature of political culture, the level of economic development, regional development features, but also by targeted environmental education initiatives and the success of grassroots practices in the environmental sphere, is substantiated. As the research has shown, in promoting eco-practices at the local level in Italy the leadership factor plays a large role, including in the framework of protest eco-activism, in Germany ‒ the self-organization of local communities in cooperation with the city authorities. The politicization of environmental identity contributes to the consolidation of citizens around environmental priorities. However, factors such as generation gaps and uneven regional development, as well as the rise of populism, can contribute to deepening divisions and confrontations around the environmental agenda.

Environment, Identity, and Response to Polluted Landscapes

Research indicates that beautiful nature can have positive impacts. Does polluted nature have a corresponding negative impact? This paper presents two experiments investigating the impact of viewing images of natural settings, on a college campus, that do or do not contain litter. The moderating role of environmental identity was also examined. Study 1 showed that landscapes with litter evoked more negative emotions among a sample of 332 U.S. residents on MTurk than did landscapes without litter. Surprisingly, natural landscapes did not have a more positive effect than images of buildings. In Study 2, using an MTurk sample of 310 U.S. residents, results were similar to Study 1 but were qualified by an interaction between condition and EID: those high in EID were more strongly affected by the images. These results suggest that viewing polluted landscapes can have a negative effect on emotions (hedonic wellbeing), and that these effects are stronger among those who have a stronger relationship with nature. There was no evidence for an impact on eudaimonic wellbeing as represented by a sense of meaning, efficacy, or ethicality. Given the continuing degradation of our natural environment, further research on the impacts of polluted landscapes is needed.

The Balanced Structure of Environmental Identity

Connectedness with nature refers to an individual’s beliefs about their relationship with the natural environment. The current paper integrates connectedness with nature into a broader framework of balanced identity theory as a form of self-concept, and presents new data showing that individuals tend toward balanced-congruity and hold cognitive configurations that balance self-concept, environmental attitudes, and self-esteem. In essence, when an individual scores highly on one of these constructs, it is likely that they will score highly on the other two constructs. Two hundred and seventy-six undergraduate students completed explicit and implicit measures of connectedness with nature, attitudes toward nature, and self-esteem. The balanced-congruity principle was supported with implicit measures (e.g., Implicit Association Test), but not explicitly with self-report measures. Results suggest that attitudes toward nature, connectedness with nature, and self-esteem form a balanced triadic structure of implicit environmental identity. The findings extend our understanding of connectedness with nature, by integrating it into a broader framework that links connectedness, attitudes, and self-esteem as a triadic form of environmental identity. This finding has important implications for practitioners interested in fostering environmental identities and promoting sustainability.

French adaptation and validation of the climate change anxiety scale

The notion of climate change anxiety has gained traction in the last years. Clayton & Karazia (2020) recently developed the 22-item Climate Change Anxiety Scale (CAS), which assesses climate change anxiety via a four-factor structure. Yet other research has cast doubts on the very structure of CAS by calling either for a shorter two-factor structure or for a shorter single-factor structure. So far, these different models have not yet been compared in one study. Moreover, uncertainty remains regarding the associations between the CAS and other psychological constructs, especially anxiety and depression. This project was designed to overcome these limitations. In a first preregistered study (n = 305), we adapted the scale into French and tested, via confirmatory factor analyses (CFA), whether the French version would better fit with a four-, a two-, or a single-factor structure implied by previous works. We also examined the relations of CAS factors with depression, anxiety, and environmental identity. In a second preregistered study, we aimed at replicating our comparison between the three models via CFA in a larger sample (n = 905). Both studies pointed to a 13-item version of the scale with a two-factor structure as the best fitting model, with one factor reflecting cognitive and emotional features of climate change anxiety and the other reflecting the related functional impairments. Each factor exhibited a positive association with depression and environmental identity but not with general anxiety. Implications of this two-factor structure for the conceptualization of climate change anxiety are discussed.