Cyber-Security Culture towards Digital Marketing Communications among Small and Medium-Sized (SME) Entrepreneurs

Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber-security culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium-sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber-security culture toward digital marketing communications among small and medium-sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for recruiting respondents. From the findings, this study found that there is a strong relationship between the level of knowledge and practices towards cybersecurity in digital marketing communications among small and medium-sized entrepreneurs. The study concluded that good knowledge of cybersecurity is crucial among entrepreneurs for them to establish good practices in managing their business.

The British Role in Facilitating Jewish Immigration and Settlement in Jerusalem During the Period 1917 to 1930

The study dealt with the role played by the British authorities in supporting immigration and the Jewish settlement in the city of Jerusalem during the time period extending from 1917 to 1930, the study also dealt with the measures taken by Britain in this aspect since the beginning of the nineteenth century through the British occupation of Jerusalem in 1917 CE, and its issuance of laws and regulations that created conditions for Jewish settlement in the city of Jerusalem. The study concluded that Britain has an active role in pushing the march of Jewish immigration towards the city of Jerusalem and settlement in it.

Research on Inheritance of Intangible Cultural Heritage between Professional and Non-Professional Groups: A Case Study of China’s Kunqu Opera

Non-professional groups, consisting of members gathering together out of the same hobby, have long been deemed as auxiliary power in the inheritance of intangible cultural heritage (ICH). Being widely considered as less important than professional groups, non-professional ones seem to mostly function like governments, IGOs, NGOs, among other things, to indirectly help professionals inherit ICH almost by practicing this heritage as a way of dissemination to build a better social environment friendly towards ICH to live well. However, their role in the direct and faithful inheritance of ICH can be underestimated, or even ignored. In this paper, China’s Kunqu Opera is taken as an example, one professional group (Shanghai Kunqu Opera Troupe) and one non-professional group (Shanghai Kunqu Study Society) are chosen to do some comparative analyses in pronunciation, melody, literary form of lyrics, and performing scenes of this art. It is concluded that even though not living off this art, non-professional groups could inherit some traditional factors of Kunqu Opera to a larger degree than professional ones, especially in pronunciation and melody. And one major reason can be summarized that non-professional groups, who cherish the art’s tradition heavily, don’t need to cater to the mass-market and most modern audience, who are highly influenced by modernization and globalization so that they can preserve these traditional factors carefully by studying, practicing as well as imparting them to other amateurs seriously. Thus, paying more attention to their role in the inheritance of ICH is not only sensible but also essential.

Christian Influence in the Bau-Jagoi Bidayuh Traditional Funeral Customs

The arrival of Christianity in the 19th century has greatly affected the traditional beliefs and customs of the Bidayuh in Sarawak, Malaysia. One of the rituals affected is that relating to funeral customs. This paper focuses on the influence of Christianity and modern lifestyle on the traditional Bidayuh funeral rites in this 21st century. The data were gathered from two funerals of traditional Bidayuh in Kampong Duyoh and Suba Baru of the Jagoi area; in Bau district. Traditional Bidayuh funeral customs are heavily influenced by their animistic beliefs and pagan/traditional rituals. Typical to any of the traditional funeral amongst the indigenous tribes of Borneo, a Bidayuh funeral is advised by a traditional priest. It is also a common trait to see it as a communal event where the whole village is involved during the wake and the funeral procession. With the conversion of most Bidayuh into Christianity, the traditional Bidayuh funeral and rites have been a rarity and exclusive only to those pagan Bidayuh. Younger generations are not exposed to the rites and tradition as funerals are in accordance to the Christian rituals. Even with the last remaining pagan Bidayuh, Christian influence could be seen in the traditional Bidayuh funeral rites and rituals.

Practice and Transmission of Batik in Wukirsari Village, Yogyakarta -Safeguarding Intangible Cultural Heritage in Indonesia-

The target of this research is to figure out the state of practice and transmission of Batik, an Indonesian textile dyeing Intangible Cultural Heritage, and necessary angles for its conservation. Knowledge related to Batik is shared and transmitted in craftspeople communities in Wukirsari Village, which is one of Batik centers in Indonesia. What’s more, Batik cloth production organizations play an essential role in the transmission of Batik technique through creating job opportunities, establishing selling systems and so on. Apart from that, these organizations also hold mutual aiding activities, which build strong relationship among craftspeople and support daily life of craftspeople financially. So it is can be concluded that 3 points are necessary for the transmission of Batik culture: building a knowledge-sharing environment, making Batik practice an occupation, offering values beyond financial benefits.

The Relationship between the Moso Settlements and the Mani Lumps

The Moso and Nasi minority groups inhabit the area around Lugu Lake, which also includes mani lumps that are associated with nature worship. The setting of the mani lumps differs from one village to another. This study aims to examine the relationship between the characteristics of the Moso settlements and settings of the mani lumps in addition to the functions of each mani lump. The results show that the function of the mani lumps may vary depending on the topography of the settlement, the adjacency between settlements, and the religious facilities in place. Many mani lumps have a view of the Goddess Mountain and may have been established according to the villages’ characteristics based on their inherited nature worship beliefs. Lugu Lake is currently undergoing tourism development because of its landscape, and cultural tourism activities based on nature worship with the mani lumps as the centerpiece are expected to be developed.

Father-son Education in the Ancient Chinese Classics Guoyu and Zuozhuan

The hexagram “jiaren gua” 家人卦 (The Family) of Yijing 易经 (Book of Changes), a divination manual in the Western Zhou period (1046–771 BC) advocates a strict father image in family management. Is the Pre-Qin father really a strict figure? To answer this question, taking the two major Pre-Qin historical texts Guoyu 国语 and 左传Zuozhuan as targets, three sub-questions will be addressed: (1) What kind of family education records are collected in these texts? (2) How is father-son education represented in these texts? (3) Why is father-son education represented in such a way in these texts? A comprehensive textual research on a father’s role represented in these texts was conducted to collect relevant data to answer the three sub-questions. The data collected was then interpreted by a hermeneutics method, with educational and sociological perspectives to propose an answer to the main research question. The strict but caring fathers represented in these two learning texts are role models for learners and readers in that period. This role model creates a heavy burden on male leaders of upper class families because no matter fathers or sons, they have to have a high moral standard to safeguard their families. Being an upper class father in the Chunqiu period 春秋 (c.770-c.476 BC) is a difficult task as he has to strike a balance between strictness and love to teach his sons. This is also true for today’s fathers.

Factor-Based Quantitative Comparison Analysis of the Inheritance of Intangible Cultural Heritage: A Case Study of Kunqu Opera between Chinese Mainland and Taiwan

In 1940s, the Kuomintang (KMT) retreated to Taiwan, along with a lot of amateur artists accomplished in singing and dancing of Kunqu Opera. Due to unlike and separate social environments, Kunqu Opera developed into two different ways in Taiwan and Chinese mainland since then. In contrast with Taiwan’s choice to maintain the tradition of Kunqu Opera, especially that of 1930s as much as possible, Chinese mainland turns to modernize this art to cater to social trends. This paper analyses two versions of the same scene “Broken Bridge” (断桥) from Taiwan and Chinese mainland in spoken language, melody, literary form of lyrics, dance, stage set and costumes to try to find the factors that are not changed, which can be understood as the core factors with inherited cultural values of the intangible cultural heritage. Based on these core factors, the effective protection is possible. This research shows that although Kunqu Opera in Chinese mainland is gradually changing, particularly turning realistic as opposed to the one keeping impressionistic in Taiwan, there are some factors almost untransformed: the melody (kunqiang), literary form of lyrics (qupai style), costumes evolving from the dress of Ming dynasty. An effective protection method of Kunqu Opera should put emphasis on these factors.

The Moderator Effect of Researchers' Team Tenure Heterogeneity on the Relationship Between Improvisation Behavior and Innovative Performance in Henan Province, China

With the face of a highly uncertain market environment, an empirical study of researchers in Henan Province found that improvisational behavior has a positive effect on innovation performance, and that team tenure heterogeneity has a significant moderating effect between improvisational behavior and innovative performance. Therefore, we propose a coping strategy to improve innovative performance form the use of team tenure heterogeneity to form a scientific research team and create an environment conducive to improvisational behavior.

Reviewer Acknowledgements for Asian Culture and History, Vol. 12, No. 1

Reviewer Acknowledgements for Asian Culture and History, Vol. 12, No. 1, 2020