Journal of Marketing for HIGHER EDUCATION
Latest Publications

TOTAL DOCUMENTS

576

(FIVE YEARS 74)

H-INDEX

(FIVE YEARS 2)

Published By Informa Uk (Taylor & Francis)

1540-7144, 0884-1241

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

An application of the net promoter score in higher education

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.2018088 ◽

2022 ◽

pp. 1-24

Author(s):

Ali Kara ◽

Alma Mintu-Wimsatt ◽

John E. Spillan

Keyword(s):

Higher Education ◽

Net Promoter Score ◽

Net Promoter

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College choice & the consumer: the impact of gender on higher education enrollment

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.2006851 ◽

2022 ◽

pp. 1-21

Author(s):

Jessica Syed ◽

Ane Turner Johnson ◽

Sarah Ferguson

Keyword(s):

Higher Education ◽

College Choice ◽

Education Enrollment ◽

The Impact

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Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.2006852 ◽

2021 ◽

pp. 1-21

Author(s):

Long Hoang Le ◽

Son Cong Bui ◽

Giang Huong Duong ◽

Yung-Chie Chang

Keyword(s):

Brand Awareness ◽

Mediating Role

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Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.2006853 ◽

2021 ◽

pp. 1-18

Author(s):

Kuldeep Singh Banwait ◽

Charles Hancock

Keyword(s):

Senior Managers

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Corporate branding of academic institutions: semiotic communication of logos and names

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1989544 ◽

2021 ◽

pp. 1-23

Author(s):

Ying Qi Wu ◽

Cecilia Yin Mei Cheong

Keyword(s):

Corporate Branding ◽

Academic Institutions

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Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1998285 ◽

2021 ◽

pp. 1-25

Author(s):

Umer Zaman ◽

Murat Aktan ◽

Hasnan Baber ◽

Shahid Nawaz

Keyword(s):

Online Learning ◽

International Students ◽

South Korea ◽

Brand Image ◽

Learning Engagement ◽

Perceived Harm ◽

University Brand

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Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1991072 ◽

2021 ◽

pp. 1-24

Author(s):

Syed Asim Shah ◽

Muhammad Haroon Shoukat ◽

Muhammad Shakil Ahmad ◽

Bilal Khan

Keyword(s):

Social Media ◽

Customer Relationship Management ◽

Customer Loyalty ◽

Relationship Management ◽

Customer Relationship ◽

Media Technologies ◽

University Reputation ◽

Management Capabilities

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You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1992814 ◽

2021 ◽

pp. 1-22

Author(s):

Fahmida Naheen ◽

Tamer H. Elsharnouby

Keyword(s):

Brand Personality ◽

Student Participation ◽

University Brand

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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1977450 ◽

2021 ◽

pp. 1-18

Author(s):

Purificación Alcaide-Pulido ◽

Helen O’Sullivan ◽

Chris Chapleo

Keyword(s):

Undergraduate Students ◽

Brand Image ◽

Innovative Model ◽

University Brand

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Student satisfaction: the role of expectations in mitigating the pain of paying fees

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2021.1973646 ◽

2021 ◽

pp. 1-23

Author(s):

Jashim Khan ◽

Jane Hemsley-Brown

Keyword(s):

Student Satisfaction ◽

Pain Of Paying

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Journal of Marketing for HIGHER EDUCATIONLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Informa Uk (Taylor & Francis)

An application of the net promoter score in higher education

College choice & the consumer: the impact of gender on higher education enrollment

Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness

Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities

Corporate branding of academic institutions: semiotic communication of logos and names

Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement

Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation

You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour

The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

Student satisfaction: the role of expectations in mitigating the pain of paying fees

Journal of Marketing for HIGHER EDUCATION
Latest Publications