Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress
Latest Publications

TOTAL DOCUMENTS

162

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Published By Springer International Publishing

9783319173191, 9783319173207

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A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_114 ◽

2015 ◽

pp. 434-435

Author(s):

John H. Holmes ◽

Betty V. Balevic

Keyword(s):

Preliminary Report ◽

Cause Related Marketing ◽

Willingness To Buy ◽

National Perspective ◽

Cross National

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A Cross-Cultural Model of Western-Chinese Business Relationships

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_77 ◽

2015 ◽

pp. 278-282

Author(s):

M Elaine Rodrigo ◽

T. Felix Mavondo

Keyword(s):

Cross Cultural ◽

Business Relationships ◽

Cultural Model ◽

Chinese Business

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The Impact of Culture on the Family Purchase Decision Process: New Zealand Asian Immigrant and European Families.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_41 ◽

2015 ◽

pp. 163-163

Author(s):

Simon Pervan ◽

Christina Kwai Choi Lee

Keyword(s):

New Zealand ◽

Decision Process ◽

Purchase Decision ◽

Asian Immigrant ◽

The Family ◽

The Impact

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Does Corporate Entrepreneurship Influence Innovation in Service Firms?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_161 ◽

2015 ◽

pp. 639-645

Author(s):

Leyland Pitt ◽

Pierre Berthon ◽

Matthew Robson ◽

Gerard Prendegast

Keyword(s):

Corporate Entrepreneurship ◽

Service Firms

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Quantity Surcharges in Supermarkets and Discount Stores: The 1990s in the United States

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_95 ◽

2015 ◽

pp. 355-359

Author(s):

R. Dale VonRiesen ◽

Cheryl K. VonRiesen

Keyword(s):

United States ◽

The United States ◽

Discount Stores

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Unethical Consumer Behavior: An Investigation of South African Consumers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_87 ◽

2015 ◽

pp. 316-316

Author(s):

Nicola Higgs-Kieyn

Keyword(s):

Consumer Behavior ◽

South African ◽

Unethical Consumer Behavior

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Portrayals of Children to Children in Two Countries

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_81 ◽

2015 ◽

pp. 291-291

Author(s):

Beverly A. Browne

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Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_68 ◽

2015 ◽

pp. 256-257

Author(s):

Vidyadhar Reddy Aileni ◽

Bucha Reddy Ponakanti

Keyword(s):

Health Care ◽

Quality Of Health Care ◽

Consumer Satisfaction ◽

Health Care Services ◽

Perceived Quality ◽

Care Services

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The Development and Preliminary Validation of a Service Locus of Control Scale

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_67 ◽

2015 ◽

pp. 250-255

Author(s):

Graham L. Bradley ◽

Beverley A. Sparks

Keyword(s):

Locus Of Control ◽

Control Scale ◽

Preliminary Validation

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Information Processing in Directional Media

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_56 ◽

2015 ◽

pp. 218-218

Author(s):

Karen V. Fernandez

Keyword(s):

Information Processing

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing CongressLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report

A Cross-Cultural Model of Western-Chinese Business Relationships

The Impact of Culture on the Family Purchase Decision Process: New Zealand Asian Immigrant and European Families.

Does Corporate Entrepreneurship Influence Innovation in Service Firms?

Quantity Surcharges in Supermarkets and Discount Stores: The 1990s in the United States

Unethical Consumer Behavior: An Investigation of South African Consumers

Portrayals of Children to Children in Two Countries

Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study

The Development and Preliminary Validation of a Service Locus of Control Scale

Information Processing in Directional Media

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress
Latest Publications