Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek

Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can mediate the relationship between halal brand personality and brand loyalty. The sampling method used in the study is non-probability sampling with snowball technique. The data in this research were obtained by distributing an online questionnaire to 111 respondents who were Wardah’s face skincare consumers and had shopped at least twice in the last 1 year (January 2020-July 2021). The data of this study were analyzed using Structural Equation Modeling method with SmartPlS 3 software. The results of this study indicate that halal brand personality has positive and significant effect on brand loyalty, brand trust has positive and significant effect on brand loyalty, and brand trust successfully mediates the relationship between halal brand personality and brand loyalty. This study provides new insight which suggests marketers develop branding strategies in order to strengthen brand trust which leads to maintaining customer loyalty.

Rekonstruksi pemulihan kinerja pemasaran berbasis pemberdayaan pada pelaku usaha mikro kecil di Indonesia

The Covid-19 pandemic has made most economic sectors, especially micro and small enterprises, stagnant and even bankrupt. This situation is what makes micro and small business enterprises change their sales strategy through digitalization schemes. The Covid-19 pandemic has indirectly prompted new changes in Indonesia's business style. Social media and marketplaces can become a new concept to make it easier for micro and small business actors to get more comprehensive marketing access. This study aims to initiate an ideal digital marketing adoption model for micro and small enterprise to restore economic conditions to their original state. The research method is an exploratory qualitative approach using primary data obtained from observations and interviews. The sampling technique used purposive sampling with the criteria of the sources being micro and small business actors assisted by the Department of Cooperatives and SMEs of Semarang, Surakarta, Grobogan, Pemalang, Purworejo. The flow of research analysis is data collection, data reduction, data presentation, and concluding. The results of this study indicate two alternative solution models, including training and startup development and training and scaleup development. The urgency of this research allows the government to carry out single submission online program management to minimize errors and monitor program progress. This solution model is expected to be a role model based on ta'awun (mutual relations) for other provincial governments in empowering micro and small business actors to become more optimal based on appropriate technology.

Dampak kepemimpinan transformasional dan pelatihan terhadap employee well-being: Keadilan organisasional sebagai mediator

The purpose of this study was to empirically examine the effect of transformational leadership and human resources training on employee well-being with organizational justice as a mediating variable. This study used purposive sampling. The sample consisted of 54 respondents who were employees, and the research data were analyzed using the SmartPLS version 3.3.2 software program. The results of this study indicated that transformational leadership and human resources training at the company have a significant and positive effect on employee well-being. This means that the better the transformational leadership is realized in the company, the higher the employee well-being in the company. However, based on the research results, organizational justice did not have a significant and negative effect on employee well-being. So that organizational justice cannot mediate the relationship between transformational leadership and human resources training for employee well-being. The implication of this research for companies in general is that companies can maintain and improve their employee well-being. Suggestions for the company, it is hoped that it can maintain and improve transformational leadership and conduct human resources training regularly and with good procedures to improve employee well-being in a company, because human capital is the one of the main capitals that it is important to be managed by the company.

Analisis kerangka kerja, aliran, dan hambatan rantai pasokan

This study aims in determining the implementation of supply-chain framework; identifying the flow of goods, money, and information, as well as the problems and factors that influence them. The research object is the supply chain management of two aircrafts at PT Dirgantara Indonesia (Persero). The descriptive analysis method is used with a qualitative approach as the result of interviews and observations to be analyzed to answer the research questions. The results indicate that the running framework consists of nine activities, the existence of a linkage to each flow, where the punctuality of payment by the customer will facilitate the flow of the goods itself, also the timeliness of delivery by suppliers in obtaining materials can shorten production time, flow of goods, and flow of money. Money will not run smoothly without the accurate flow of information and the credibility of the exchange of information. It is expected that all stakeholders need to further improve coordination and collaborate to create products with the right service quality, quantity, time, and place.

Faktor pendorong purchase intention produk sustainable fashion pada UMKM

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Daftar Isi

Daftar Isi

Is the perception of leaving the job of the lecturers influenced by quality work of life?

We know the lecturer workforce turnover for a university has considerable trouble. The lecturers' rapid turnover will influence the teaching process's stability. To shorten the lecturer workforce's turnover, the university desires to have an effort to enhance the quality of the lecturers' work-life. This research decides to create life's variables, which is a variables aspect for Maranatha Christian University lecturers to resign from their jobs. Using a survey method to get the data, it distributed questionnaires to 150 lecturers from Maranatha Christian University. The data collected were treated using Amos 22 software. The supervision style and job satisfaction variables' correlation results showed 5.33 and the relationship between salary allowances and supervision style showed a precise result. The conclusion obtained for Maranatha Christian University's lecturers, the quality of work-life, appears not instantly to touch lecturers' desire to move their jobs. However, the supervision and calculation of allowance salaries directly affect job satisfaction, although this relationship realistic presently affects lecturers to drop their jobs. The purpose of this research is to provide information for Maranatha Christian University. This research aims to scale down the lecturers' workforce turnover by increasing the quality work of life variables.

Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising

One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their preference will encourage impulse buying.

Pengujian efek kualitas dan risiko keamanan pada intensi pembelian makanan dengan mediasi traceability

There are several consumer considerations in buying and consuming food such as the quality and safety of the food and traceability of the food itself. This study examines the effect of food quality and perception of food risk on purchase intention. We also examine mediating effect of traceability in the influence of quality and safety on consumer purchase intentions. The survey was conducted online to obtain data consisting of 100 fast food consumers. The research hypothesis testing was carried out using SmartPLS statistical software. The results showed food quality and perception of food risk have significant influence on purchase intention. However, there was no mediating effect of traceability in the influence of food quality and safety on consumer purchase intentions. This research theoretically expands the literature in the field of consumer behavior, particularly related to food marketing. The results of this study can practically be used as a basis for formulating food marketing strategies, especially related to steps that can be used to maintain food quality, safety, and traceability as an effort to increase consumer purchase intentions.

Peran karakteristik wirausahawan dan kemampuan usaha terhadap keberhasilan usaha di masa pandemi

One of the sectors affected by the coronavirus (Covid-19) pandemic is small business. Its existence, which is essential in supporting the regional economy, is getting worse and requires more efforts to be able to survive during this pandemic. From the demand side, mainly consumption and purchasing power, its performance has decreased, thus disrupting the production process and business success. The role of entrepreneurs is needed to be able to achieve business success. This study aims to examine the role of business ability as a mediating variable on the effect of entrepreneur characteristics on business success. The population of this study is small snack entrepreneurs in Purworejo Regency. Sampling using purposive sampling technique with a total of 100 respondents. This study used a survey method to collect data with the help of a questionnaire. Furthermore, the data is processed using the Hierarchical Regression Analysis method. The results of the study show that the characteristics of entrepreneurs and business abilities partially influence business success. Characteristics of entrepreneurs affect business ability, and business abilities can mediate the influence of entrepreneurial characteristics on business success. The real contribution of the results of this study is expected for snack food entrepreneurs in Purworejo Regency during this pandemic to be able to achieve business success, especially about the characteristics and abilities that small entrepreneurs must possess to survive in a pandemic situation like this.