THE INFLUENCE OF STORE ATMOSPHERE AND LOCATION ON PURCHASE DECISION AT PUSRI MART SEMARANG AREA

<em><span lang="EN-US">The purpose of this study areanalize the influence of store atmosphere and location on purchase decision at Pusri Mart area Semarang. The data collection technique are questionnaires, interview, observation, and literature study method. The number of samples in this study were 75 respondents and it was selected by incidental sampling technique. The data analysis technique is carried out by using classic assumption test (Normality test, Multicolinearity test, and Heteroscedasticity test), multiple linear regression analysis, model feasibility test, hypothesis test, Coefficient Correlation R, and Multiple Determination Coefficient (R2). The result of the research shows that: (1) store atmosphere (X₁) has significant influence to the purchase decision on Pusri Mart area Semarang; (2) Location (X₂) has significant influence to the purchasie decision on Pusri Mart area Semarang; (3) Store atmosphere is the variable which has the most dominant influence to the purchase decision on Pusri Mart area Semarang</span></em>

STRUKTURAL ANALISIS MODEL PROSES PEMBELAJARAN DENGAN PENDEKATAN KEPUASAN LULUSAN: STUDI KASUS PADA TRACER STUDY PROGRAM STUDI ADMINISTRASI BISNIS

<p><em>The current study was conducted to increase of our understanding of factors that influence </em><em>distinctiveness of the curriculum as</em><em> efforts to maintain and improve the quality of education in study program graduate of Business Administration.</em><em> An extensive review of the existing literature was used to identify 32 factors that Affect </em><em>quality of education</em><em> and Alumni satisfaction. </em><em>Data or a questionnaire distributed to 133 graduates study program graduate of Business Administration Department of Business Administration Polytechnic State Semarang. Of the 133 questionnaires distributed were returned as many as 124, and 9 questionnaires are not returned by the target date. The analysis of 124 questionnaires there are 13 questionnaires that occurred outlier. So the data or questionnaires that can be used for the study were as many as 111 questionnaires</em><em>. Results from both the qualitative and quantitative phases of the current study demonstrated that 32 factors that Affect </em><em>quality of education</em><em> and Alumni satisfaction can be clustered into three basic process. </em><em>First,</em><em> based on the results of data analysis showed that the acquisition of specialized expertise is the key or most dominant variable</em><em>,</em><em> Second, </em><em>results demonstrate mastery of tools and technology are the two variables that affect the realization of graduate satisfaction. Third, the results of data analysis showed that the formation of character and behavior of the third element in increasing the satisfaction of graduates through the value of the learning process</em><em> The sectors in which the alumni </em><em>study program graduate of</em><em> </em><em>Business Administration </em><em>were not completely representative of reviews their year of graduation and geographical region. The findings suggest that, in order to increase of satisfaction </em><em>study program graduate of Business Administration</em><em>, Then focus on </em><em>mastery of special skills is the most dominant variable that can affect the value of the learning process</em><em>, </em><em>This is a strength </em><em>study program graduate of Business Administration</em><em>, then the advice and recommendation is to maintain and emphasize the element of learning output is -unsur formed on the entire course, which relate directly and indirectly to the mastery of special skills in administration.</em><em> </em><em>This study contributes to the body of knowledge on the</em><em> value of the learning process.</em><em></em></p>

THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION OF HONDA CAR AT PT. ISTANA CENDRAWASIH MOTOR SEMARANG

<em>The growth of automotive world in Indonesia makes the emergence of many car companies. Competitive advantage is required for companies to compete in the market, one of them by increasing purchasing decisions. The purpose of this research is to analyze the partial and simultaneous influence of price and service quality on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang. The data used are primary data obtained by using questionnaire. The sample in this study were 100 customers of the PT. Istana Cendrawasih Motor Semarang. Sampling is done by using purposive sampling. The analysis model used in this research is multiple linear regression. The result of determination coefficient (R Square) showed that 28,7% purchase decision was influenced by price and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price and service quality simultaneously and partially significant influence on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang</em>

PENGARUH NILAI TAMBAH PRODUKSI DAN JASA LOGISTIK PADA VOLUME EKSPOR PRODUK TEKSTIL DI JAWA TENGAH

<p><em>This research purposes to analyze the impact of production added value from textile industries and logistic service to textile export value in Central Java. The secondary data used are an export statistic and regional domestic product total, and logistics service between 2010 and 2017. The result shows that, first, production added value has negatively influence to textile export value. Second, logistic service has a positive effect on export value. It implies that textile export value may result in order demand. In addition, logistics service has the main role to boost up textile export.</em></p>

ANALYSIS OF THE INFLUENCE OF JOB STRESS AND JOB SATISFACTION ON TURNOVER INTENTION AT SALES EMPLOYEE PT SINAR MUTIARA CAKRABUANA JAKARTA

<p class="Default"><em>This study aims to find out (1) the influence of job stress on turnover intention at PT Sinar Mutiara Cakrabuana, (2) The influence of job satisfaction on turnover intention at PT Sinar Mutiara Cakrabuana, and (3) The influence of job stress and job satisfaction on turnover intention at PT Sinar Mutiara Cakrabuana. The collecting data methods used in this study were interview, questionnaires, and literature studies. The scale of questionnaires used agree-disagree scale with 10 point scale. The sample in this study were 60 Sales employees of PT Sinar Mutiara Cakrabuana. The data analysis technique used was multiple linear regression. The results of multiple linear regression showed that job stress had a positive and significant influence on turnover intention, and job satisfaction had a negative and significant influence on turnover intention. Job stress and job satisfaction given contribute 30.4% to turnover intention. That means that 30.4% turnover intention was explained by job stress and job satisfaction, while 69.6% was explained by other factors not examined in this study.</em></p>

PENGARUH IMPLEMENTASI TIME AND MOTION STUDY DAN BIAYA BAHAN BAKU TERHADAP BIAYA FINISHING PRODUK PADA DEPARTEMEN FINISHING PT HARRISON & GIL JAVA SEMARANG

<em>The aim of this research is to analyze the influence of the implementation of time and motion study and material cost on finishing cost. The amount of population is 33 woodenfurnitureproductsTheanalysismethodofthisresearchispathanalysiswithtwo stepregressionmodel.TheresultoffirststructuralequationisLaborCost=0,630TMS, andthesecondstructuralequationisFinishingCost=0,285MaterialCost+0,347TMS +0,370LaborCost.AccordingtotheAdjustedRSquareresultonthefirstequation,time and motion study implementation contributes 37,8% on labor cost, while 62,2% is explained by other variable outside this research. Meanwhile time and motion study implementation,laborcostandmaterialcostcontribute56%onthefinishingpricewhile 44% is explained by other variable outside thisresearch</em>

ANALYSIS OF INFLUENCE OF PHYSICAL NEEDS MOTIVATION, SECURITY, SOCIAL, SELF-ESTEEM, AND SELF-ACTUALIZATION ON EMPLOYEE JOB SATISFACTION AT PT. SARI TEMBAKAU HARUM KENDAL

<em>The purpose of this research was find out the influence physical need motivation, security, social, self-esteem, and self-actualization on employees jobs saticfaction, and how much was that influenced. The method of analysis in this research used validity test, reliability test, multiple linear regression test, t test, f test, and the coefficient of determination. The result obtained from testing of 5 variable hypothesis t-test &gt; t-table 1.(3,477&gt;1,661), 2.(2,496&gt;1,661), 3.(3,370&gt;1,661), 4.(6,266&gt;1,661), 5.(5,103&gt;1,661) so we could conclude that Ha was accepted and Ho was rejected. The results obtained from testing of f test, show that f test &gt; f table (240,820&gt;2,31) so we could conclude that h1 was accepted. From the results show the value of the coefficient of determination was 0,924, indicating that the motivation to work had the effect of 92,4% on job satisfaction and the rest was influenced by other factors which were not examined in this study</em>

PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. PUPUK SRIWIDJAJA PALEMBANG, PUSRI PEMASARAN DAERAH (PPD) JAWA TENGAH

<p><em>The purposes of this research were to find out (1) The influence of physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, (2) The influence of non-physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, and (3) work environment on employees work motivation at PT. Pusri Palembang, PPD Jateng. This study was a survey method with questionnaires, and literature study. The sample in this study were 35 employees’ of the PT. Pusri Palembang, PPD Jateng. The data analysis technique used was multiple regression. From the analysis of multiple regression in this research, it could be found that the physical work environment and non-physical work environment had positive impact on the employees’ work motivation. The most dominant variable that positively influenced the employees’ work motivation was the non physical work environment. While from the result of determination coefficient (Adjusted R Square) showed that 0,46 or 46% of the independent variable were physical work environment and non-physical work environment. It meant that 46% of the employees’ work motivation was explained by work environment. While 54% was explained by other factors not examined in this research. </em></p>